
Episode 70: Kudos to the KPI
11/14/23 • 27 min
As we celebrate the milestone of 70 episodes Alan and Matt offer their usual blend of practical, solution based insights to the world of business. In this episode the boys focus on taking a critical eye to your business via KPI's (Key Performance Indicators). In particular they focus on four main themes, Customer - People - Finance - Operations. Discussing the rationale for tracking these areas, they distil the key advantages and practicalities of tracking these business areas to ensure the KPI's do not become VPI's (Vague Performance Indicators).
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Matt Williams is the founder and owner of Cypher, the fastest growing accountancy firm in Oxford. As an accountant Matt combines his extensive expertise in the financial world with boundless business insights gained through many years of supporting clients across a range of industries. Matt lives with his family in Oxfordshire and is known for his humour and optimism, both of which are necessary traits as he supports Oxford City Football Club.
Find Matt at www.cypherhq.co.uk
Alan Clark is the founder and Managing Director of Exponential Coaching, his business and leadership coaching focuses on creating growth experiences to help entrepreneurs, business owners, leaders and their businesses to thrive. A Pharmacist by background, Alan spent many years in Senior Leadership roles within a global health care company and draws on these experiences alongside wisdom gained from coaching a myriad of clients; from start-up's, established SME's to multinational conglomerates. Originally from Glasgow, Alan now lives in Worcestershire with his wife, teenage children and a growing number of pets.
Find Alan at www.exponentialcoaching.co.uk
As we celebrate the milestone of 70 episodes Alan and Matt offer their usual blend of practical, solution based insights to the world of business. In this episode the boys focus on taking a critical eye to your business via KPI's (Key Performance Indicators). In particular they focus on four main themes, Customer - People - Finance - Operations. Discussing the rationale for tracking these areas, they distil the key advantages and practicalities of tracking these business areas to ensure the KPI's do not become VPI's (Vague Performance Indicators).
Your Hosts:
Matt Williams is the founder and owner of Cypher, the fastest growing accountancy firm in Oxford. As an accountant Matt combines his extensive expertise in the financial world with boundless business insights gained through many years of supporting clients across a range of industries. Matt lives with his family in Oxfordshire and is known for his humour and optimism, both of which are necessary traits as he supports Oxford City Football Club.
Find Matt at www.cypherhq.co.uk
Alan Clark is the founder and Managing Director of Exponential Coaching, his business and leadership coaching focuses on creating growth experiences to help entrepreneurs, business owners, leaders and their businesses to thrive. A Pharmacist by background, Alan spent many years in Senior Leadership roles within a global health care company and draws on these experiences alongside wisdom gained from coaching a myriad of clients; from start-up's, established SME's to multinational conglomerates. Originally from Glasgow, Alan now lives in Worcestershire with his wife, teenage children and a growing number of pets.
Find Alan at www.exponentialcoaching.co.uk
Previous Episode

Episode 69: Asking For Your Worth
Alan and Matt are back with another juicy podcast where they share insights, experiences and wisdom to business owners and entrepreneurs.
This episode was recorded on their return from their summer break and initially draws on a news story that got the boys thinking about valuing the services we provide as businesses and being aware of the transformation they can offer. As well as addressing some of the money-mindset issues that can hold us back, they also discuss the notion of "value added" services, the need to reflect regularly on pricing structure and getting comfortable with your offering and pricing.
Drawing on some examples from current affairs and sharing candidly on their own business expertise with a good dose of their usual wit this is sure to bring clarity and an opportunity to reflect on where we are on our own business journey.
Next Episode

Episode 71: Cashflow is King!
In this episode Alan and Matt discuss the importance of ensuring a steady cashflow, giving their top 5 methods for ensuring financial success.
As usual the boys are drawing from their own experience, and that of supporting their clients in business to give you the foundations of this vital, and often over looked business skill.
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Matt Williams is the founder and owner of Cypher, the fastest growing accountancy firm in Oxford. As an accountant Matt combines his extensive expertise in the financial world with boundless business insights gained through many years of supporting clients across a range of industries. Matt lives with his family in Oxfordshire and is known for his humour and optimism, both of which are necessary traits as he supports Oxford City Football Club.
Find Matt at www.cypherhq.co.uk
Alan Clark is the founder and Managing Director of Exponential Coaching, his business and leadership coaching focuses on creating growth experiences to help entrepreneurs, business owners, leaders and their businesses to thrive. A Pharmacist by background, Alan spent many years in Senior Leadership roles within a global health care company and draws on these experiences alongside wisdom gained from coaching a myriad of clients; from start-up's, established SME's to multinational conglomerates. Originally from Glasgow, Alan now lives in Worcestershire with his wife, teenage children and a growing number of pets.
Find Alan at www.exponentialcoaching.co.uk
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