Knowing Your Audience for the Best Marketing Strategy (feat. Andrea Casanova)

04/13/23 • 26 min

1 Listener

Mind The Business: Small Business Success Stories

Having a great product or service is just one part of having a successful business. You also need people to know about your business so that it becomes profitable. Hosts Jannese and Austin share how they effectively used social media to build their brands and explain different marketing strategies including loyalty/rewards programs, remarketing, SEO, one-to-one marketing, and email marketing.

Viral marketer Andrea Casanova joins the conversation to share her story of immigrating to the US and creating a marketing agency where she helps clients discover the best marketing strategy to take them to the next level.

Learn more about how QuickBooks can help you start, grow, and market your business:

For more insights on marketing your small business, visit:

https://quickbooks.intuit.com/r/marketing/marketing-plan-examples-for-small-business-owners/

For key takeaways from this week’s episode, visit:

https://quickbooks.intuit.com/r/running-a-business/mind-the-business-episode-2/

See omnystudio.com/listener for privacy information.

Learn more about how QuickBooks can help you start, grow, and market your business:

For more insights on marketing your small business, visit:

https://quickbooks.intuit.com/r/marketing/marketing-plan-examples-for-small-business-owners/

For key takeaways from this week’s episode, visit:

https://quickbooks.intuit.com/r/running-a-business/mind-the-business-episode-2/

See omnystudio.com/listener for privacy information.

Previous Episode

How to Raise Capital and Find Funding For Your Small Business (feat. Sika Health)

In business, you have to spend money to make money. But you also have to have money to spend it. Hosts Austin and Jannese discuss how to decide which type of funding makes sense for your small business and explain the differences between angel investors, VC funding, crowdfunding, small business loans, and grants.

Later, Ami Kumordzie, founder of fintech company Sika Health, joins the show to share her empowering story of beating the odds as a Black woman who raised a $6.2M seed round from world-class investors during a pandemic.

Learn more about how QuickBooks can help you start, grow, and fund your business:

For more insights on growing a new business visit:

https://quickbooks.intuit.com/r/small-business-data/new-business-insights-2023/

For key takeaways from this week’s episode visit:

https://quickbooks.intuit.com/r/running-a-business/mind-the-business-episode-1/

See omnystudio.com/listener for privacy information.

Next Episode

Money Management to Keep You on the Right Track (feat. Harlem Chocolate Factory)

1 Recommendations

Congrats! You started making money from your business. Now how do you manage your finances so you don’t take any steps back? Hosts Austin and Jannese unpack the different types of business accounts and explain how to track your cash flow while determining which costs can be reduced. The hosts are later joined by Harlem Chocolate Factory founder, Jessica Spaulding who shares her story about how she learned to adjust her accounting processes to accommodate the success of her growing business.

Learn more about how QuickBooks can help you manage your business:

For more insights on cash flow and money management, visit:

https://quickbooks.intuit.com/r/cash-flow/what-is-cash-flow/

For key takeaways from this week’s episode, visit:

https://quickbooks.intuit.com/r/running-a-business/mind-the-business-episode-3/

See omnystudio.com/listener for privacy information.

Mind The Business: Small Business Success Stories - Knowing Your Audience for the Best Marketing Strategy (feat. Andrea Casanova)

Transcript

Speaker 100:00:01.000

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not represent those of Into It QuickBooks or any of its cornerstone brands or employees. This podcast does not constitute financial, legal, or other professional advice or services. No assurance is given that the info is comprehensive, accurate, or free of errors, and the information presented is for general information purposes o