Ep 169: Unpacking the Potential: Is YouTube the Next Big Thing for Podcasting?

01/31/24 • 9 min

1 Listener

Hey there, B-word fam! ☕️ It's time for a cozy coffee chat with yours truly. If you're tuning in on YouTube, you'll spot my favorite mug, the one that declares, "Sometimes good moms say bad words." Consider this your heads-up, I might just drop a few in today's episode!

Fresh off Podfest, let me spill the beans – I was left gobsmacked, and not in a good way, by what I witnessed. The caliber of speakers? Let's just say, not quite up to par. Especially those dishing out advice on audience growth. Picture this: folks with less than 1,000 Instagram followers trying to school us on boosting our online presence. 🤯

But enough about that! Let's dive into the juicy bits. The keynote speaker, straight from Lisbyn, had me all ears with his take on the podcasting landscape. He boldly claimed that video podcasting won't be the next big thing in 2024.

Hold up, I wanted to stand and debate right then and there!

Sure, he had a point about most of us consuming podcasts on the go, sans video. But here's where I beg to differ. With Google Podcasts out of the picture and YouTube gobbling up RSS feeds, it's time to rethink our strategy. Believe me when I say this: Video is the name of the game in 2024!

Think about it – YouTube isn't just any platform, it's a search engine powerhouse. Your potential audience is out there, hungry for content. And guess what? They're more likely to stumble upon your podcast if it's rocking some video action.

Now, I get it. Embracing video might feel like stepping out of your comfort zone. But trust me, the rewards are worth it. Remember when Zillow shook up the real estate game? Agents who adapted thrived, while the naysayers got left in the dust. The same principle applies here.

Let's not bury our heads in the sand. YouTube is where it's at, and it's time we made our mark. Dive into video content, play by YouTube's rules, and watch your podcast soar to new heights!

Stay tuned for more wisdom bombs next week, and hey, catch me on YouTube too! 🚀🎥

Hold up, I wanted to stand and debate right then and there!

Let's not bury our heads in the sand. YouTube is where it's at, and it's time we made our mark. Dive into video content, play by YouTube's rules, and watch your podcast soar to new heights!

Stay tuned for more wisdom bombs next week, and hey, catch me on YouTube too! 🚀🎥

Previous Episode

Ep 168: 10 Ways To Guarantee Your Podcast Fails in 2024

2024 has started off on a bang! On today's episode. I'm spilling the tea on the 10 surefire ways your podcast is headed for failure in 2024 if you don't make some crucial changes.

🎙️ Rule #1: Don't skip market research! Just like cleaning your closet, understanding your Ideal Client Avatar (ICA) is essential. Market conditions change daily, and your ideal listener's struggles evolve. It's time to dig deep and get up close and personal with your audience.

💡 Rule #2 (00:07:10): Update those social media marketing tactics. Audiograms on Instagram reels? Sorry, darling, they're out. I'll spill the beans on what's trending and how to capture your audience's attention in 2024.

🎤 Rule #3 (00:08:45): Have a specific goal in mind when recording. Don't pick up the mic and start babbling aimlessly. Your podcast should tie into your business with a strong call to action. Know your niche, speak directly to your audience, and have a strategic plan.

📊 Rule #4 (00:10:19): Don't obsess over download numbers. Instead, focus on crucial analytics like listener retention. Understand how far into the episode your audience is staying. It's not about downloads; it's about engagement.

🎯 Rule #5 (00:12:57): Think big, not small. Set measurable goals that excite you. Whether it's consistency or a specific episode count, make sure your goals are achievable and align with your business strategy.

💻 Rule #6 (00:13:52): Keep your podcasting process simple. Podcasting is hard but simple. Avoid overcomplicating the process with extensive checklists. Create, outline, record, and schedule—keep it straightforward.

👭 Rule #7 (00:15:03): Don't go into this alone. Get yourself a business or podcasting bestie. Accountability partners are essential to keep you on track and motivated. Consider joining a community like Podcast Her Network for support.

📈 Rule #8 (00:17:23): Don't ignore your analytics. Dive deep into your podcast's analytics to understand your audience better. Where are they coming from, and who is your ideal listener? Let the data guide your decisions.

🌟 Rule #9 (00:18:52): Reviews are so last year. In 2024, Apple cares more about new subscribers than reviews. Focus on getting more people to listen and subscribe—word on the street is, it's the key to climbing the charts.

🚀 Rule #10 (00:22:00): Don't be everywhere. Instead of spraying your content on every platform, master one or two. Tailor your content to the platform and engage deeply with your audience. Quality over quantity, always.

Ready to level up your podcast game in 2024? Tune in, take notes, and let's make your podcast a roaring success! 🚀🎧

Be sure to subscribe to the podcast so that you don't miss any insp-action taking episodes!

Next Episode

Ep 170: Nurture Your Enoughness with Lily Gyamfi-Kumanini

Ladies, I am beyond delighted to welcome my guest on the podcast today, the wonderful Lily Gyamfi-Kumanini ✨Lily is a holistic healer, speaker, coach, wife, mother and all of the above! Her mission has always been to simply impart a message of worthiness and empowerment, to make way for a future full of courage, confidence and clarity. Lily is all about making things happen and strengthening those gifts and abilities we all have within us, so I know our conversation is going to resonate with you in one way or another!

Join us as we discuss being in different seasons of waiting, fully accepting yourself, finding wholeness and taking opportunities, while also building and encouraging each other as incredible entrepreneurial women! We even throw in a “scrambled egg” analogy that you’ve GOT to hear! So get in something cozy for this deep, authentic chat that I know you are going to eat up and love! 🥰

💡Key Highlights:

• How to elevate yourself and your business while being in a slow period of waiting for the pieces to fall into place.

• What it looks like to be in a season of “scrambled eggs” and giving yourself permission to pause, reflect and pivot if the opportunity arises.

• What it means to “nurture your enoughness”.

• Flipping the script on what we believe about ourselves and owning your crown.

• Navigating wanting to be included in the conversation as a woman of color, while also being aware of the world’s desire to “check off the diversity box”.

• One heartfelt takeaway Lily wants you to embrace today!

We are truly meant for more and are worthy of owning all of who we are and what we bring to the table! Definitely be sure to connect with Lily on her instagram at @Lilygks! 🙌🏻

Don’t forget to subscribe so you don’t miss a single upcoming episode, and check out my youtube channel if you haven’t already!

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