3. How to Leverage Podcasting in Your Marketing

07/15/19 • 40 min

Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan.

This episode’s guest is Andrew Allemann. Andrew is a podcasting expert and the founder of PodcastGuests.com, a service that both finds guests for podcasts and helps experts get booked on podcasts. We’ve used the service ourselves a few times for the Mighty Roar Marketing Podcast, and it’s great.

Additionally, Andrew is a niche media expert who has developed websites covering multiple industries. He is the founder and editor of Domain Name Wire, a trade publication for the domain name industry with citations in The Wall Street Journal, Washington Post, NPR, and others.

Visit podcastguests.com/guide to download Andrew’s free PDF (no email required) where you’ll learn:

The value of being a guest expert on podcasts
How to put your best foot forward to get booked as a guest
How to find and pitch podcasters
What you need to do to prepare as a guest
How to leverage your podcast guest appearances for maximum impact

Listen and subscribe to The Mighty Roar Marketing Podcast on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post How to Leverage Podcasting in Your Marketing appeared first on Mighty Roar.

Visit podcastguests.com/guide to download Andrew’s free PDF (no email required) where you’ll learn:

The value of being a guest expert on podcasts
How to put your best foot forward to get booked as a guest
How to find and pitch podcasters
What you need to do to prepare as a guest
How to leverage your podcast guest appearances for maximum impact

Listen and subscribe to The Mighty Roar Marketing Podcast on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post How to Leverage Podcasting in Your Marketing appeared first on Mighty Roar.

Previous Episode

2. Brand Building With Monday Night Brewing

In this episode of the Mighty Roar Marketing Podcast, we’re speaking with Jonathan Baker, CMO of Monday Night Brewing.

Monday Night is an Atlanta craft brewery that Jonathan and his two business partners founded in 2006. Since then their market has expanded, and they’ve experienced a lot of success, including winning a gold medal at the 2014 Great American Beer Festival, as well as a placing first in a blind taste test sponsored by Paste Magazine, in which they beat out over 150 other entries.

With a motto of “Weekends Are Overrated,” the Monday Night brand bills itself as a weekday beer and celebrates the white collar background of the three co-founders.

During our conversation, we discuss building a brand from scratch, developing – and growing – a loyal customer base, managing brand reputation, and more.

We talk about building a brand from scratch, developing – and growing – a loyal customer base, and ways to manage brand reputation.

mondaynightbrewing.com

mightyroarpodcast.com

Please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post Brand Building with Monday Night Brewing appeared first on Mighty Roar.

Next Episode

4. Live-Streaming With Lights, Camera, Live's Stephanie Liu

Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content.

In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.

What You Will Learn In This Episode:

How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video
The benefits of live-streaming for your brand
What makes a great live-stream and live-streamer
The 4-MAT formula and her proven process for planning, structuring and promoting live-streams
The tools and platforms Stephanie uses to produce professional-quality live-stream videos

Subscribe to The Mighty Roar Podcast and, if you liked this episode, help us out and leave us a review!

Ways To Contact Stephanie Liu: