Mighty Roar Marketing Podcast

Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan.

This episode’s guest is Andrew Allemann. Andrew is a podcasting expert and the founder of PodcastGuests.com, a service that both finds guests for podcasts and helps experts get booked on podcasts. We’ve used the service ourselves a few times for the Mighty Roar Marketing Podcast, and it’s great.

Additionally, Andrew is a niche media expert who has developed websites covering multiple industries. He is the founder and editor of Domain Name Wire, a trade publication for the domain name industry with citations in The Wall Street Journal, Washington Post, NPR, and others.

Visit podcastguests.com/guide to download Andrew’s free PDF (no email required) where you’ll learn:

1. The value of being a guest expert on podcasts
2. How to put your best foot forward to get booked as a guest
3. How to find and pitch podcasters
4. What you need to do to prepare as a guest
5. How to leverage your podcast guest appearances for maximum impact

Listen and subscribe to The Mighty Roar Marketing Podcast on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post How to Leverage Podcasting in Your Marketing appeared first on Mighty Roar.

In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing technology leaders that we thought there would be value in packaging some of those conversations and insights for you.

The podcast will consist of interviews and conversations with a wide variety of guests, each of whom will be involved in the marketing, advertising, and branding industry.

The episodes will be short, so we won’t be putting out hour-long episodes. Most will be between about 15-20 minutes tops, or about the time of an average commute or treadmill run.

We’re still determining the episode frequency and plan to post new conversations often, but are much more interested in making sure they’re valuable and worth your time than just throwing something up to hit an arbitrary date.

Lastly, we’d love to hear your guest suggestions. It could be someone you admire or have seen speak at a conference or on another podcast, it may just be a brand that you love, and we’ll find the best person to speak to it, or it may be you (#humblebrag). Ideally, we’re looking for guests that align with the concept of Mighty Roar, which is that you don’t have to be the biggest in your category or have the largest budget to breakthrough and make noise with your marketing.

Send your suggestions to us at [email protected]

Thanks for listening to our introduction episode and please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts to be notified when the first episode goes live.

Music: “Road Trip” by Joakim Karud. Find him at http://youtube.com/joakimkarud and on Facebook/Instagram @joakimkarudmusic

The post Introduction to Mighty Roar Podcast – Episode 0 appeared first on Mighty Roar.

In this episode of the Mighty Roar Marketing Podcast, we’re speaking with Jonathan Baker, CMO of Monday Night Brewing.

Monday Night is an Atlanta craft brewery that Jonathan and his two business partners founded in 2006. Since then their market has expanded, and they’ve experienced a lot of success, including winning a gold medal at the 2014 Great American Beer Festival, as well as a placing first in a blind taste test sponsored by Paste Magazine, in which they beat out over 150 other entries.

With a motto of “Weekends Are Overrated,” the Monday Night brand bills itself as a weekday beer and celebrates the white collar background of the three co-founders.

During our conversation, we discuss building a brand from scratch, developing – and growing – a loyal customer base, managing brand reputation, and more.

We talk about building a brand from scratch, developing – and growing – a loyal customer base, and ways to manage brand reputation.

mondaynightbrewing.com

mightyroarpodcast.com

Please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post Brand Building with Monday Night Brewing appeared first on Mighty Roar.

Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand’s marketing, whether it’s B2C or B2B, has become a more frequent discussion, there remains a great deal of uncertainty among marketers regarding how to get started and how to get the most out of it.

In this episode of the Mighty Roar Marketing Podcast, we discuss how influencer marketing has evolved over the past decade, how to get started with influencer marketing, and some influencer marketing best practices for brands to consider before, during, and after your influencer campaign.

Our expert guest on this episode is Susana Yee of Digital Everything Consulting. Susana was an early pioneer in the field of Influencer Marketing and has worked with startups, SAAS companies, health and wellness brands, celebrities, fashion, and home electronics brands. Some of the clients she’s worked with include Guess Jeans, Clutter Storage, ECO-VACS Robotics, Tru Niagen, My Fox Home Alarm, Brighter.com, O.N.E. Coconut Water, and more.

Her “Color Me Inspired” campaign for GUESS Jeans – one of their first influencer/social driven campaigns – went viral and was named as one of “5 Interesting Pinterest Marketing Campaigns” by Mashable.

Contact Susana at [email protected], and her online course, The Influencer Marketing Roadmap, can be found at https://influencermarketing.thinkific.com/courses/the-influencer-marketing-roadmap.

Please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post Getting Started With Influencer Marketing appeared first on Mighty Roar.

Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content.

In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.

• How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video
• The benefits of live-streaming for your brand
• What makes a great live-stream and live-streamer
• The 4-MAT formula and her proven process for planning, structuring and promoting live-streams
• The tools and platforms Stephanie uses to produce professional-quality live-stream videos

Subscribe to The Mighty Roar Podcast and, if you liked this episode, help us out and leave us a review!

• Website: https://www.lightscameralive.com/
• Leap Into Live-Streaming Bootcamp (April 29th - May 1st): https://leapintolive.heysummit.com/
• Facebook: https://www.facebook.com/heystephanieliu/
• Instagram: https://www.instagram.com/heystephanieliu/
• Twitter: https://twitter.com/heystephanie/