2. Brand Building With Monday Night Brewing

In this episode of the Mighty Roar Marketing Podcast, we’re speaking with Jonathan Baker, CMO of Monday Night Brewing.

Monday Night is an Atlanta craft brewery that Jonathan and his two business partners founded in 2006. Since then their market has expanded, and they’ve experienced a lot of success, including winning a gold medal at the 2014 Great American Beer Festival, as well as a placing first in a blind taste test sponsored by Paste Magazine, in which they beat out over 150 other entries.

With a motto of “Weekends Are Overrated,” the Monday Night brand bills itself as a weekday beer and celebrates the white collar background of the three co-founders.

During our conversation, we discuss building a brand from scratch, developing – and growing – a loyal customer base, managing brand reputation, and more.

We talk about building a brand from scratch, developing – and growing – a loyal customer base, and ways to manage brand reputation.

mondaynightbrewing.com

mightyroarpodcast.com

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