2. Brand Building With Monday Night Brewing

07/01/19 • 46 min

In this episode of the Mighty Roar Marketing Podcast, we’re speaking with Jonathan Baker, CMO of Monday Night Brewing.

Monday Night is an Atlanta craft brewery that Jonathan and his two business partners founded in 2006. Since then their market has expanded, and they’ve experienced a lot of success, including winning a gold medal at the 2014 Great American Beer Festival, as well as a placing first in a blind taste test sponsored by Paste Magazine, in which they beat out over 150 other entries.

With a motto of “Weekends Are Overrated,” the Monday Night brand bills itself as a weekday beer and celebrates the white collar background of the three co-founders.

During our conversation, we discuss building a brand from scratch, developing – and growing – a loyal customer base, managing brand reputation, and more.

We talk about building a brand from scratch, developing – and growing – a loyal customer base, and ways to manage brand reputation.

mondaynightbrewing.com

mightyroarpodcast.com

Please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post Brand Building with Monday Night Brewing appeared first on Mighty Roar.

In this episode of the Mighty Roar Marketing Podcast, we’re speaking with Jonathan Baker, CMO of Monday Night Brewing.

With a motto of “Weekends Are Overrated,” the Monday Night brand bills itself as a weekday beer and celebrates the white collar background of the three co-founders.

During our conversation, we discuss building a brand from scratch, developing – and growing – a loyal customer base, managing brand reputation, and more.

We talk about building a brand from scratch, developing – and growing – a loyal customer base, and ways to manage brand reputation.

mondaynightbrewing.com

mightyroarpodcast.com

Please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post Brand Building with Monday Night Brewing appeared first on Mighty Roar.

Previous Episode

1. Getting Started With Influencer Marketing

Influencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand’s marketing, whether it’s B2C or B2B, has become a more frequent discussion, there remains a great deal of uncertainty among marketers regarding how to get started and how to get the most out of it.

In this episode of the Mighty Roar Marketing Podcast, we discuss how influencer marketing has evolved over the past decade, how to get started with influencer marketing, and some influencer marketing best practices for brands to consider before, during, and after your influencer campaign.

Our expert guest on this episode is Susana Yee of Digital Everything Consulting. Susana was an early pioneer in the field of Influencer Marketing and has worked with startups, SAAS companies, health and wellness brands, celebrities, fashion, and home electronics brands. Some of the clients she’s worked with include Guess Jeans, Clutter Storage, ECO-VACS Robotics, Tru Niagen, My Fox Home Alarm, Brighter.com, O.N.E. Coconut Water, and more.

Her “Color Me Inspired” campaign for GUESS Jeans – one of their first influencer/social driven campaigns – went viral and was named as one of “5 Interesting Pinterest Marketing Campaigns” by Mashable.

Contact Susana at [email protected], and her online course, The Influencer Marketing Roadmap, can be found at https://influencermarketing.thinkific.com/courses/the-influencer-marketing-roadmap.

Please subscribe on iTunes, Spotify, Stitcher, or Google Podcasts.

If you’d like to be a guest on a future show, contact us at [email protected]

The post Getting Started With Influencer Marketing appeared first on Mighty Roar.

Next Episode

3. How to Leverage Podcasting in Your Marketing

Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan.

This episode’s guest is Andrew Allemann. Andrew is a podcasting expert and the founder of PodcastGuests.com, a service that both finds guests for podcasts and helps experts get booked on podcasts. We’ve used the service ourselves a few times for the Mighty Roar Marketing Podcast, and it’s great.

Additionally, Andrew is a niche media expert who has developed websites covering multiple industries. He is the founder and editor of Domain Name Wire, a trade publication for the domain name industry with citations in The Wall Street Journal, Washington Post, NPR, and others.

Visit podcastguests.com/guide to download Andrew’s free PDF (no email required) where you’ll learn: