#09 - Pitribe (UK, HR Tech) | Startup & Team - Erika Giorgana, Founder & CEO
03/28/24 • 31 min
Erika Giorgana from Pitribe joins us again to talk about her startup and team. Erika is Founder and CEO of Pitribe, an HR Tech startup based in London, UK.
Pitribe is an Agile HR Management System for corporations to streamline their core human resources processes and to build an agile culture. Pitribe is used by over 20 large corporations across Europe and the Americas including Fortune 100 companies.
Pitribe is a solution developed in-house at Humand, a UK-based strategy and business transformation consultancy.
Erika is both the CEO of Pitribe and Humand and is currently, in parallel, managing Humand’s successful consulting business while also building Pitribe as a rising tech startup.
Content:
03:00 Why companies are becoming simpler, faster, and closer to the consumer and the market gap that gave birth to Pitribe
06:55 The challenges big corporations, “the elephants”, are facing to evolve vs startups, “the leopards”
08:50 Why big corporations should aim to become “elephopards”
11:15 The limitations of existing core HR management systems (HRMS) to support this transformation
12:45 How Pitribe integrates with the tech stack of big corporations
17:40 How Pitribe is ending with the “line manager monarchy”
19:20 Pitribe’s customer base, how it started within Humand, and is now ready to fly on its own
22:50 How Pitribe and Humand as organizations are evolving
25:45 The benefits of Pitribe growing inside Humand
26:50 Pitribe’s priorities for the next 12 months
28:55 Erika’s best advise for aspiring founders: solve a problem that resonates with you at a personal level
Learn more:
Erika in LinkedIn: https://www.linkedin.com/in/erika-giorgana-b5804516/
Pitribe in LinkedIn: https://www.linkedin.com/company/pitribe/
Pitribe website: https://www.linkedin.com/company/pitribe/
Episode page: https://www.mexpreneurs.com/podcast-pitribe
Our supporter for this episode: https://www.partnershipleaders.com/
Erika Giorgana from Pitribe joins us again to talk about her startup and team. Erika is Founder and CEO of Pitribe, an HR Tech startup based in London, UK.
Pitribe is an Agile HR Management System for corporations to streamline their core human resources processes and to build an agile culture. Pitribe is used by over 20 large corporations across Europe and the Americas including Fortune 100 companies.
Pitribe is a solution developed in-house at Humand, a UK-based strategy and business transformation consultancy.
Erika is both the CEO of Pitribe and Humand and is currently, in parallel, managing Humand’s successful consulting business while also building Pitribe as a rising tech startup.
Content:
03:00 Why companies are becoming simpler, faster, and closer to the consumer and the market gap that gave birth to Pitribe
06:55 The challenges big corporations, “the elephants”, are facing to evolve vs startups, “the leopards”
08:50 Why big corporations should aim to become “elephopards”
11:15 The limitations of existing core HR management systems (HRMS) to support this transformation
12:45 How Pitribe integrates with the tech stack of big corporations
17:40 How Pitribe is ending with the “line manager monarchy”
19:20 Pitribe’s customer base, how it started within Humand, and is now ready to fly on its own
22:50 How Pitribe and Humand as organizations are evolving
25:45 The benefits of Pitribe growing inside Humand
26:50 Pitribe’s priorities for the next 12 months
28:55 Erika’s best advise for aspiring founders: solve a problem that resonates with you at a personal level
Learn more:
Erika in LinkedIn: https://www.linkedin.com/in/erika-giorgana-b5804516/
Pitribe in LinkedIn: https://www.linkedin.com/company/pitribe/
Pitribe website: https://www.linkedin.com/company/pitribe/
Episode page: https://www.mexpreneurs.com/podcast-pitribe
Our supporter for this episode: https://www.partnershipleaders.com/
Previous Episode
#08 - Pitribe (UK, HR Tech) | Founder journey - Erika Giorgana, Founder & CEO
Erika is Founder and CEO of Pitribe.
Pitribe is an HR Tech startup based in London, UK. Pitribe is an Agile HR Management System for corporations to streamline their core human resources processes and to build an agile culture. Pitribe is used by over 20 large corporations across Europe and the Americas, including Fortune 100 companies.
Erika is originally from Mexico City. She is married and is the proud mom of three children. Erika had a 14-year tenure at Unilever, a multinational corporation behind leading consumer brands such as Dove, Knorr, and Ben & Jerry’s. At Unilever, she held multiple HR-related roles across Mexico, Latin America, and Europe. This led her to understand the importance for large corporations to evolve into agile and people-centric organizations and to start her entrepreneurial journey.
Content:
02:45 Erika’s roles as mom, wife, and entrepreneur helping organizations become more human
04:30 Why companies are becoming purposeful, high-impact, human systems
07:00 Erika’s North Star to be light so others can shine
08:15 Her professional journey in HR at Unilever and the foundation of Humand, Erika’s consulting company
10:00 Why building her own business vs continuing her corporate career
11:40 How Erika came up with the ideas behind Humand and Pitribe
16:00 Erika’s initial business hypothesis and its validation
17:50 How new companies are being built following an agile mindset
19:40 Erika’s career abroad in Latin America and UK
21:30 Her connection to Mexico
23:50 Erika’s advise to pursue entrepreneurship if you have a big idea and have done an initial validation
Learn more:
Erika in LinkedIn: https://www.linkedin.com/in/erika-giorgana-b5804516/
Pitribe in LinkedIn: https://www.linkedin.com/company/pitribe/
Pitribe website: https://www.linkedin.com/company/pitribe/
Episode page: https://www.mexpreneurs.com/podcast-pitribe
Our supporter for this episode: https://www.partnershipleaders.com/
Next Episode
#10 - LightEd Play (Mexico, EdTech) | Founder journey - Juan Carlos Elizalde, Co-Founder & CEO
Juan Carlos Elizalde is Co-founder and CEO of LightEd Play, an Ed Tech startup based in Mexico City.
LightEd Play keeps the mind active and makes learning a fun experience through Artificial Intelligence and Gamification. Its lighthouse product, Zoombers, is an app for children in elementary and middle school which changes emotions towards mathematics into positive and happy moments and also fosters the development of STEM competencies and 21st-century skills. Zoombers is helping thousands of students at schools across Mexico, Latin America, USA, and Spain. LightEd Play has received multiple international awards and recently established a legal entity in the USA as part of its international expansion strategy.
Juan Carlos is originally from Mexico City. He is a software engineer and right after graduating from university he started his first company, BitWorks, a software development firm. Juan Carlos founded BitWorks together with two of his university classmates, Luis Eduardo Barragán and Arturo Cortés. They later created their first product, Mi Auxiliar Contable or MAC for short, an accounting system. Soon after they launched Illumina, which then became Zoombers and expanded the team with three additional co-founders, including María Fernanda Torres, Ivan Pérez, and Juan Carlos’ sister, Pamela Elizalde. Juan Carlos is currently focused on scaling LightEd Play, although Bitworks and MAC continue running in parallel.
Content:
03:20 Juan Carlos’ passion for education and the challenges he realized in math learning
06:40 How he and his initial co-founders started in college building a solution combining fun and learning
08:20 Their entrepreneurial journey after college graduation: a software development company, an accounting product, an educational product
10:40 Why he, as a software engineer, decided to start a software development company right after college
13:40 How they built services and products, their pivots, and how they combined them to stay in business
16:45 The milestones leading to LightEd Play: Ilumina, European investors, Zoombers
17:55 The evolution of the software development company and accounting product
20:00 How he managed to build a portfolio of services and product companies with software development at the core
26:00 His impact in education beyond business
27:30 Juan Carlos’ advise to think international from the beginning
Learn more:
Juan Carlos in LinkedIn: https://www.linkedin.com/in/juan-carlos-elizalde-moreno-37063b9/
LightEd Play in LinkedIn: https://www.linkedin.com/company/zoombers/
LightEd Play website: https://lightedplay.com/
Episode page: https://www.mexpreneurs.com/podcast-lightedplay
Our supporter for this episode: https://www.partnershipleaders.com/
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/mexpreneurs-podcast-340363/09-pitribe-uk-hr-tech-startup-and-team-erika-giorgana-founder-and-ceo-49564478"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to #09 - pitribe (uk, hr tech) | startup & team - erika giorgana, founder & ceo on goodpods" style="width: 225px" /> </a>
Copy