153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
11/08/23 • 28 min
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Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.
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Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.
Links
Previous Episode
152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
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Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
Next Episode
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year.
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