352 - How Membership Owners Can Be More Productive with Mike Vardy

04/26/22 • 58 min

Membership Geeks Podcast with Mike Morrison

Do you ever find feel like there aren’t enough hours in the day to get everything done in your membership?

Or do you feel chained to an endless to-do list that taunts you at the end of the workday?

Then this episode of the Membership Geeks is for you. Productivity specialist, Mike Vardy, joins us to discuss the concept of productivity, how it's changed, and the best way to approach it.

He also delves into the idea of what productivity is not, while providing lots of actionable takeaways for membership owners.

There are plenty of insights to dig into in this episode, so grab that pen and notebook.

Essential Learning Points:

Why productivity isn’t just about churning out work
The advantage of approaching low-energy tasks first
The difference between projects and tasks
How to trick your brain into getting things done
Why it’s better to approach perfection as a journey

Important Links & Mentions:

Key Quotes:

“I don't think it's about getting as much done in as little time as possible, it's about what you intend to do and how you’re going to pay attention to it.”

“You need to engineer your approach to productivity in a way that prevents you from feeling overwhelmed by everything you need to get done. Instead, ask better questions and you’ll get better answers.”

“What we want is to strive for excellence, but I like the idea of perfection as a direction because it allows us to leverage our perfectionist tendencies.”

Do you ever find feel like there aren’t enough hours in the day to get everything done in your membership?

Or do you feel chained to an endless to-do list that taunts you at the end of the workday?

Then this episode of the Membership Geeks is for you. Productivity specialist, Mike Vardy, joins us to discuss the concept of productivity, how it's changed, and the best way to approach it.

He also delves into the idea of what productivity is not, while providing lots of actionable takeaways for membership owners.

There are plenty of insights to dig into in this episode, so grab that pen and notebook.

Essential Learning Points:

Why productivity isn’t just about churning out work
The advantage of approaching low-energy tasks first
The difference between projects and tasks
How to trick your brain into getting things done
Why it’s better to approach perfection as a journey

Important Links & Mentions:

Key Quotes:

“I don't think it's about getting as much done in as little time as possible, it's about what you intend to do and how you’re going to pay attention to it.”

“What we want is to strive for excellence, but I like the idea of perfection as a direction because it allows us to leverage our perfectionist tendencies.”

Previous Episode

351 - Using Testimonials to Grow Your Membership

Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel.

Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself.

And testimonials from happy successful members are amongst the most effective types of social proof there is.

In this episode, we share our top tips for collecting member testimonials, and most importantly using them effectively to add a whole new level to marketing your membership.

In this episode:

What makes for a good quality testimonial
Best practices for requesting testimonials from your members
Which format of testimonial works best?
Specific ways to use testimonials in marketing your membership

Next Episode

353 - Are These Roadblocks Costing You Membership Sales?

Are you at that point where you’re wondering if the membership model is truly for you?

Numbers are dwindling, and all of a sudden, it seems like people aren’t buying what you’re selling.

You’ve probably fallen victim to one of the common obstacles we’re looking at on this episode of the Membership Geeks podcast.

In this episode, we explore six common roadblocks that get in the way of membership sites and give a few pointers on how to tackle them head-on.

With this newfound awareness, you should be able to smash through those barriers and get those membership numbers rising again.

Essential Learning Points:

Why it’s important to distinguish yourself from the competition
The disadvantages of providing too many options within your membership
How pricing can affect your membership offering
When it’s OK to charge a joining fee

Important Links & Mentions:

Key Quotes:

“The more you add different pricing structures into the mix, the more time your prospect will have to spend deciding what works for them, and the less likely you are to get the sale as a result.”

“Remember, if your membership is as good as you know it is and is sure to solve your audience’s problems, then you're doing them a disservice by not telling them about it.”

“If you're not marketing enough between launches, then your audience isn't going to grow. So when you do open the doors to your membership, you're stuck marketing to the same people from your last launch and the launch before that.”