329 - 5 Ways to Level up Your New Member Experience

10/26/21 • 16 min

Membership Geeks Podcast with Mike Morrison

First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention.

But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there’s still more you can do to amplify and enhance that experience.

In this episode, we cover five simple yet effective ways to level up your new members’ experience, so they’ll want to stick around for years to come.

This episode covers why you should try to go above and beyond in the early days, why a personal touch can help you create a great first impression, and how to make your new members feel welcome.

Essential Learning Points:

Why leveling up your membership experience can boost satisfaction and retention
How personal videos can go a long way
How a member questionnaire can help both you and your members
The importance of using segmentation
Why you should consider throwing a welcome party
How physical welcome gifts can be a welcome surprise

Important Links & Mentions:

Key Quotes:

“Any way that you can better tailor things to each particular member's needs will massively level up their experience.”

“This sort of stuff is really just about going that little bit further, putting in that little bit of extra effort to make someone's formative days and weeks inside your membership that much more enjoyable, that much more rewarding, and that much more productive.”

“That sort of welcome party can be really, really good for getting that buzz, getting that excitement, and helping people make those connections early on, all of which level up your member experience.”

First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention.

But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there’s still more you can do to amplify and enhance that experience.

In this episode, we cover five simple yet effective ways to level up your new members’ experience, so they’ll want to stick around for years to come.

This episode covers why you should try to go above and beyond in the early days, why a personal touch can help you create a great first impression, and how to make your new members feel welcome.

Essential Learning Points:

Why leveling up your membership experience can boost satisfaction and retention
How personal videos can go a long way
How a member questionnaire can help both you and your members
The importance of using segmentation
Why you should consider throwing a welcome party
How physical welcome gifts can be a welcome surprise

Important Links & Mentions:

Key Quotes:

“Any way that you can better tailor things to each particular member's needs will massively level up their experience.”

Previous Episode

328 - Should I Include All My Products and Content Inside My Membership?

Do you want to offer a brand-new course or live event...separate from your membership?

Is this something you’re allowed to do, or will all hell break loose in your membership?

First off, yes, you can do this. But you also need to understand how your members will react. If they’re expecting all new content to come included in what they’re paying for, they could be disappointed.

Luckily, there are a few ways around this that we share in this episode.

If you want some tips on how to navigate this delicate topic, tune in today. We’ll share the pros and cons of keeping everything in your membership, why you shouldn’t always cave under pressure and ways to keep your members happy.

Essential Learning Points:

The problem with selling a separate product from your membership
Why this can upset members
Why it’s all about setting expectations and your message
How to avoid doing yourself a disservice
Three simple ways to keep members happy and offer separate products

Important Links & Mentions:

Key Quotes:

“The clearer it is, what your membership does, who it's for, and what it consists of [...] the less chance there will be of confusion or disappointment.”

“You don't want it to seem like your membership is a bait and switch. But at the same time, flipping this around to you as a membership owner, you need to resist the urge to over-deliver.”

“Give your members priority preferential treatment and a price discount on anything else you might sell outside of the membership. That then adds to the value of them becoming a member.”

Next Episode

330 - Tips and Techniques to Encourage Members to Consume Your Content

Are you struggling to get members to consume and complete your content once they’ve signed up?

If you want to keep members happy and improve member retention, the work doesn’t end once they hit ‘join.’

Members need to constantly feel like they’re getting value, but sometimes they need a prompt to get involved in the content.

In this episode, you’ll hear four super simple tactics to improve content consumption and engagement in your content library. We share how rewarding your members can go a long way, how you can get involved, and what you can do to your content to improve its effectiveness.

With these tactics, you’ll help to boost your engagement rates across your content library and help members progress towards their goals.

Essential Learning Points:

Why you should try to boost content consumption
How rewarding your members can go a long way
How to use reminders to prompt your members to consume more content
Why getting involved in the content yourself boosts engagement
The benefits of using multiple content formats

Important Links & Mentions:

Key Quotes:

“The ability to have access to you and to have you focused on the same thing that they're focused on can be a huge motivation to get your members to actually take part in a course.”

“Reminders and helpful nudges can be a great way of guiding people to content, making sure that they're actually consuming it.”

“Make sure that you're providing multiple content formats so that you're catering to a variety of different member needs and learning styles.”