Mastering Martial Arts School Growth - Strategies from Robby Beard

02/09/24 • 42 min

In episode 3 of the Membership Business Growth, Ron Sell sits down with Robby Beard to discuss the importance of growth in martial arts schools. They emphasize the need to focus on getting and retaining members, while also highlighting the various strategies and areas to prioritize in order to achieve growth.

Tune in to learn valuable insights and expert tips for taking your martial arts school to the next level.

TIMESTAMPS

[00:02:20] Focus on Enrollment and Retention.

[00:03:44] Phase One for Growth.

[00:09:38] Future Customers and Marketing.

[00:11:26] The Importance of Teaching Skills.

[00:19:11] Teaching Staff Members Martial Arts.

[00:21:39] Staff and Personal Development.

[00:25:10] Knowing your Business Numbers.

[00:29:08] Setting and Achieving Goals.

[00:37:47] Resources Available.

In this episode, Ron Sell and Robby Beard discuss some strategies for growing martial arts schools to the next level by emphasizing the importance of understanding the different aspects of growth and knowing which areas to focus on. He breaks down the growth process into four phases in order to track and analyze key statistics to measure growth and make informed decisions.

Moreover, Ron and Robby highlight the significance of personal growth and the impact martial arts instructors can have on their communities. They emphasize the importance of making a positive impact and being lifelong learners in order to create meaningful change.

QUOTES

"But at the end of the day, whoever's on that mat, personality has got to be there. They've got to know how to motivate, educate and demonstrate. They've got to know how to get out there and be a good teacher" - Robby Beard
"It's time to do the most important thing for growth, in my opinion, and that's staff development. Team together, we achieve more." - Robby Beard
"If you want to grow your school, man, know your numbers, set a goal." - Robby Beard
"I believe that martial arts instructors who are improving their own lives are going to make the biggest impact on our world." - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Robby Beard

LinkedIn: https://www.linkedin.com/in/robby-beard-16267922b/

Facebook: https://www.facebook.com/robby.beard.1/

WEBSITE

Spark Membership: https://sparkmembership.com/

USA Karate: https://karatememphis.com/about-us/germantown

Tune in to learn valuable insights and expert tips for taking your martial arts school to the next level.

TIMESTAMPS

[00:02:20] Focus on Enrollment and Retention.

[00:03:44] Phase One for Growth.

[00:09:38] Future Customers and Marketing.

[00:11:26] The Importance of Teaching Skills.

[00:19:11] Teaching Staff Members Martial Arts.

[00:21:39] Staff and Personal Development.

[00:25:10] Knowing your Business Numbers.

[00:29:08] Setting and Achieving Goals.

[00:37:47] Resources Available.

QUOTES

"But at the end of the day, whoever's on that mat, personality has got to be there. They've got to know how to motivate, educate and demonstrate. They've got to know how to get out there and be a good teacher" - Robby Beard
"It's time to do the most important thing for growth, in my opinion, and that's staff development. Team together, we achieve more." - Robby Beard
"If you want to grow your school, man, know your numbers, set a goal." - Robby Beard
"I believe that martial arts instructors who are improving their own lives are going to make the biggest impact on our world." - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Robby Beard

LinkedIn: https://www.linkedin.com/in/robby-beard-16267922b/

Facebook: https://www.facebook.com/robby.beard.1/

WEBSITE

Spark Membership: https://sparkmembership.com/

USA Karate: https://karatememphis.com/about-us/germantown

Previous Episode

Growing Your Martial Arts Business - Expert Insights from John Geyston

In episode 1 of the Membership Business Growth, Ron Sell interviews industry legend, John Geyston, to discuss insider secrets on marketing, sales, retention strategies, and finding balance in life. They also highlight the importance of transparency and helping others overcome challenges in their businesses.

Tune in as they uncover powerful strategies and tips to take your business to the next level.

TIMESTAMPS

[00:06:00] Pursuing martial arts full-time.

[00:07:25] Starting in a Satellite Program.

[00:11:33] The Mission of Martial Arts.

[00:14:45] Impacting Lives through Martial Arts.

[00:19:28] Adult Martial Arts Program.

[00:21:02] Managing a Diverse Training Culture.

[00:26:09] Monitoring Business Growth and Statistics.

[00:29:25] Tracking Business Numbers is Crucial.

[00:34:09] The Wheel of Life.

[00:38:12] The Importance of Notes.

[00:42:47] Owning and Addressing Customer Feedback.

[00:51:42] White Belt Marketing Insights.

[00:54:48] The Power of Affirmations.

[00:58:39] Impacting Lives through Martial Arts.

In this episode, Ron Sell and his first-ever guest, John Geyston, emphasize the significance of communication in resolving conflicts and improving relationships. They discuss the importance of addressing misperceptions and misunderstandings that may arise in communication and stress the need to take responsibility for one's actions and their impact on others. They also give importance to reaching out to others for support when facing challenges emphasizing the value of leaning on available resources instead of trying to handle everything alone. This suggests that effective communication involves seeking help and support from others, which can lead to better problem-solving and relationship-building.

QUOTES

"Numbers are truth and everything else is an opinion. Too many people get hung up on their opinions and then one day they're surprised by their truth." - John Geyston
"We need to raise our price point because not that I want to make more money, but I want to make sure my floor is not congested with people that don't see the value in what we're doing. I want the ones that see the value." - John Geyston
"Lean. You don't have to be the resource. Lean on the resources." - John Geyston

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

John Geyston

Instagram: https://www.instagram.com/graciehumaitatampa/

Facebook:https://www.facebook.com/john.geyston/

LinkedIn: https://www.linkedin.com/in/john-geyston-a9ba5a86/

WEBSITE

Spark Membership: https://sparkmembership.com/

Next Episode

Master Antony Graf's Perspective on Growth, Mindset, and Martial Arts Business in Modern Life

In episode 4 of the Membership Business Growth, Ron Sell is joined by Antony Graf as he shares his insights on growth in the martial arts and fitness industry. Antony, a highly successful school owner and martial artist, discusses the importance of routine, mindset, and passion in achieving business growth. He also emphasizes the power of making a difference in the lives of others and the role of gratitude in finding happiness.

Tune in now to gain expert tips and inspiration for your own business growth journey.

TIMESTAMPS

[00:02:55] Positive Self-Talk Importance.

[00:05:13] Martial Arts Family Lineage.

[00:10:12] Chasing Fulfillment Through Medals.

[00:13:03] Finding Balance and Happiness.

[00:18:19] Breaking Through Severe Anxiety.

[00:22:06] Love Languages and Communication.

[00:26:01] Physical Touch and Emotional Intelligence.

[00:31:03] Finding your Ikigai.

[00:35:18] Roles and Responsibilities.

[00:38:02] Learning from Successful Influencers.

[00:41:14] Wisdom from the Past.

[00:45:54] Simplifying Complex Concepts.

[00:49:23] Mastery Through Time and Effort.

[00:53:26] Getting in Shape with Antony.

[00:58:10] Coaching the Right Behavior.

[01:02:34] Powerful Life Lessons.

[01:04:33] Neurological Connection of Love.

[01:09:32] Perception of Luck in Life.

In this episode, Ron Sell and Antony Graf discuss the importance of being obsessed with what you do and how it can lead to success. Antony also shares his personal experience of using positive self-talk to overcome self-doubt and fight off negative thoughts. He emphasizes the impact of words on our psychology and how they can shape our actions and beliefs.

QUOTES

"And this is where I understand that the investment makes a difference because it becomes my reputation of who we are. And that's how we actually grow the school because we become local legends." - Antony Graf
"If it's not you, then who's going to step up? Who's going to make the difference if you give up on them? Who's next in line? And they're not going to care as much as you because you know who you are and you know what you can do because you've seen this kid before in a different body, in a different mind." - Ron Sell
"The number one thing with focusing kids is to look in their eyes. When you look into their eyes, you're making a direct connection with that kid. They will show them love. And number one thing is you're going to make sure that they know that you're paying attention to them.” - Antony Graf

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Antony Graf

Instagram: https://www.instagram.com/antonygraf/

Facebook: https://www.facebook.com/profile.php?id=100085271464865

WEBSITE
Spark Membership: https://sparkmembership.com/

Believe Martial Arts: https://www.believemartialarts.com/