Membership Business Growth Podcast - Master Antony Graf's Perspective on Growth, Mindset, and Martial Arts Business in Modern Life

Master Antony Graf's Perspective on Growth, Mindset, and Martial Arts Business in Modern Life

02/16/24 • 71 min

In episode 4 of the Membership Business Growth, Ron Sell is joined by Antony Graf as he shares his insights on growth in the martial arts and fitness industry. Antony, a highly successful school owner and martial artist, discusses the importance of routine, mindset, and passion in achieving business growth. He also emphasizes the power of making a difference in the lives of others and the role of gratitude in finding happiness.

Tune in now to gain expert tips and inspiration for your own business growth journey.

TIMESTAMPS

[00:02:55] Positive Self-Talk Importance.

[00:05:13] Martial Arts Family Lineage.

[00:10:12] Chasing Fulfillment Through Medals.

[00:13:03] Finding Balance and Happiness.

[00:18:19] Breaking Through Severe Anxiety.

[00:22:06] Love Languages and Communication.

[00:26:01] Physical Touch and Emotional Intelligence.

[00:31:03] Finding your Ikigai.

[00:35:18] Roles and Responsibilities.

[00:38:02] Learning from Successful Influencers.

[00:41:14] Wisdom from the Past.

[00:45:54] Simplifying Complex Concepts.

[00:49:23] Mastery Through Time and Effort.

[00:53:26] Getting in Shape with Antony.

[00:58:10] Coaching the Right Behavior.

[01:02:34] Powerful Life Lessons.

[01:04:33] Neurological Connection of Love.

[01:09:32] Perception of Luck in Life.

In this episode, Ron Sell and Antony Graf discuss the importance of being obsessed with what you do and how it can lead to success. Antony also shares his personal experience of using positive self-talk to overcome self-doubt and fight off negative thoughts. He emphasizes the impact of words on our psychology and how they can shape our actions and beliefs.

QUOTES

"And this is where I understand that the investment makes a difference because it becomes my reputation of who we are. And that's how we actually grow the school because we become local legends." - Antony Graf
"If it's not you, then who's going to step up? Who's going to make the difference if you give up on them? Who's next in line? And they're not going to care as much as you because you know who you are and you know what you can do because you've seen this kid before in a different body, in a different mind." - Ron Sell
"The number one thing with focusing kids is to look in their eyes. When you look into their eyes, you're making a direct connection with that kid. They will show them love. And number one thing is you're going to make sure that they know that you're paying attention to them.” - Antony Graf

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Antony Graf

Instagram: https://www.instagram.com/antonygraf/

Facebook: https://www.facebook.com/profile.php?id=100085271464865

WEBSITE
Spark Membership: https://sparkmembership.com/

Believe Martial Arts: https://www.believemartialarts.com/

Tune in now to gain expert tips and inspiration for your own business growth journey.

TIMESTAMPS

[00:02:55] Positive Self-Talk Importance.

[00:05:13] Martial Arts Family Lineage.

[00:10:12] Chasing Fulfillment Through Medals.

[00:13:03] Finding Balance and Happiness.

[00:18:19] Breaking Through Severe Anxiety.

[00:22:06] Love Languages and Communication.

[00:26:01] Physical Touch and Emotional Intelligence.

[00:31:03] Finding your Ikigai.

[00:35:18] Roles and Responsibilities.

[00:38:02] Learning from Successful Influencers.

[00:41:14] Wisdom from the Past.

[00:45:54] Simplifying Complex Concepts.

[00:49:23] Mastery Through Time and Effort.

[00:53:26] Getting in Shape with Antony.

[00:58:10] Coaching the Right Behavior.

[01:02:34] Powerful Life Lessons.

[01:04:33] Neurological Connection of Love.

[01:09:32] Perception of Luck in Life.

QUOTES

"And this is where I understand that the investment makes a difference because it becomes my reputation of who we are. And that's how we actually grow the school because we become local legends." - Antony Graf
"If it's not you, then who's going to step up? Who's going to make the difference if you give up on them? Who's next in line? And they're not going to care as much as you because you know who you are and you know what you can do because you've seen this kid before in a different body, in a different mind." - Ron Sell
"The number one thing with focusing kids is to look in their eyes. When you look into their eyes, you're making a direct connection with that kid. They will show them love. And number one thing is you're going to make sure that they know that you're paying attention to them.” - Antony Graf

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Antony Graf

Instagram: https://www.instagram.com/antonygraf/

Facebook: https://www.facebook.com/profile.php?id=100085271464865

WEBSITE
Spark Membership: https://sparkmembership.com/

Believe Martial Arts: https://www.believemartialarts.com/

Previous Episode

Mastering Martial Arts School Growth - Strategies from Robby Beard

In episode 3 of the Membership Business Growth, Ron Sell sits down with Robby Beard to discuss the importance of growth in martial arts schools. They emphasize the need to focus on getting and retaining members, while also highlighting the various strategies and areas to prioritize in order to achieve growth.

Tune in to learn valuable insights and expert tips for taking your martial arts school to the next level.

TIMESTAMPS

[00:02:20] Focus on Enrollment and Retention.

[00:03:44] Phase One for Growth.

[00:09:38] Future Customers and Marketing.

[00:11:26] The Importance of Teaching Skills.

[00:19:11] Teaching Staff Members Martial Arts.

[00:21:39] Staff and Personal Development.

[00:25:10] Knowing your Business Numbers.

[00:29:08] Setting and Achieving Goals.

[00:37:47] Resources Available.

In this episode, Ron Sell and Robby Beard discuss some strategies for growing martial arts schools to the next level by emphasizing the importance of understanding the different aspects of growth and knowing which areas to focus on. He breaks down the growth process into four phases in order to track and analyze key statistics to measure growth and make informed decisions.

Moreover, Ron and Robby highlight the significance of personal growth and the impact martial arts instructors can have on their communities. They emphasize the importance of making a positive impact and being lifelong learners in order to create meaningful change.

QUOTES

"But at the end of the day, whoever's on that mat, personality has got to be there. They've got to know how to motivate, educate and demonstrate. They've got to know how to get out there and be a good teacher" - Robby Beard
"It's time to do the most important thing for growth, in my opinion, and that's staff development. Team together, we achieve more." - Robby Beard
"If you want to grow your school, man, know your numbers, set a goal." - Robby Beard
"I believe that martial arts instructors who are improving their own lives are going to make the biggest impact on our world." - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Robby Beard

LinkedIn: https://www.linkedin.com/in/robby-beard-16267922b/

Facebook: https://www.facebook.com/robby.beard.1/

WEBSITE

Spark Membership: https://sparkmembership.com/

USA Karate: https://karatememphis.com/about-us/germantown

Next Episode

GMP - The Martial Arts Business Playbook- Grandmaster Cheong Park's Winning Strategies

In episode 5 of the Membership Business Growth, Ron Sell interviews Grandmaster Cheong Park, also known as GMP, a highly successful martial arts business owner with 10 schools and a lifestyle many aspire to. He shares insights from his 30 years in the industry, including tips on running multiple successful schools, maintaining work-life balance, and achieving personal and professional fulfillment.

Tune in to learn from this industry legend's journey to success and fulfillment in the martial arts business world.

TIMESTAMPS

[00:01:16] Living the Martial Arts Lifestyle.

[00:06:04] The Foundation of Growth.

[00:12:20] Building a Successful School.

[00:15:07] The Power of Mindset.

[00:22:29] Marketing Evolution Over Decades.

[00:24:00] Purpose-Driven Events for Fundraising.

[00:31:23] Leveraging AI for Business Growth.

[00:37:45] Grassroots Marketing Strategies.

[00:41:32] The Science of Digital Marketing.

[00:46:13] Financial Growth Strategies.

[00:52:52] Overcoming Shyness in Marketing

[00:58:58] Propel Your Business to New Heights.

In this episode, Ron Sell and Grandmaster Cheong Park highlight the significance of evolving with the times and continuously improving teaching methods to impact students effectively. The discussion delves into practical strategies for school owners to elevate their businesses, focusing on the core components of growth. GMP emphasizes the value of consistent lead generation through various marketing channels, such as community events, digital marketing, and VIP interactions.

QUOTES

"Number one is humility and humbleness. You have to be humble to self-evaluation and be a self-critic to understand that in order to evolve, you have to change. And the only way you can change is through having the humility to understand that you have a lot of improvement to do." - Grandmaster Cheong Park
"Those are some of the grassroots, because marketing, either you pay a lot of money to get leads, or you have to work your ass off, gorilla. You got to hit the pavement." - Grandmaster Cheong Park
"It's not how much money your school makes. It's your ability to take home the amount. And with that part of that amount, investing it." - Grandmaster Cheong Park
"I think that's the number one cause of failure is failure to implement, right? Learning something and doing nothing with it." - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Grandmaster Cheong Park

Instagram: https://www.instagram.com/grandmaster_park/

Facebook: https://www.facebook.com/p/GrandMaster-Cheong-Park-GMP-100026536880971/

LinkedIn: https://www.linkedin.com/in/cheong-park-720768a/

WEBSITE

Spark Membership: https://sparkmembership.com/

Park’s Taekwondo Federation: https://parksfederation.com/

Membership Business Growth Podcast - Master Antony Graf's Perspective on Growth, Mindset, and Martial Arts Business in Modern Life

Transcript

Welcome to the Membership Business Growth Podcast, the number one podcast for martial arts and fitness business owners. We'll dive deep with industry legends to bring you insider secrets on marketing, sales, retention strategies, and life's balancing act. Get expert tips for business growth right here, right now on the Membership Business Growth Podcast. Let's kickstart the action with your host, Ron Self.

Super excited. We've got Anthony Graff as our guest today talking about growth. S