Growing Your Martial Arts Business - Expert Insights from John Geyston

02/02/24 • 63 min

In episode 1 of the Membership Business Growth, Ron Sell interviews industry legend, John Geyston, to discuss insider secrets on marketing, sales, retention strategies, and finding balance in life. They also highlight the importance of transparency and helping others overcome challenges in their businesses.

Tune in as they uncover powerful strategies and tips to take your business to the next level.

TIMESTAMPS

[00:06:00] Pursuing martial arts full-time.

[00:07:25] Starting in a Satellite Program.

[00:11:33] The Mission of Martial Arts.

[00:14:45] Impacting Lives through Martial Arts.

[00:19:28] Adult Martial Arts Program.

[00:21:02] Managing a Diverse Training Culture.

[00:26:09] Monitoring Business Growth and Statistics.

[00:29:25] Tracking Business Numbers is Crucial.

[00:34:09] The Wheel of Life.

[00:38:12] The Importance of Notes.

[00:42:47] Owning and Addressing Customer Feedback.

[00:51:42] White Belt Marketing Insights.

[00:54:48] The Power of Affirmations.

[00:58:39] Impacting Lives through Martial Arts.

In this episode, Ron Sell and his first-ever guest, John Geyston, emphasize the significance of communication in resolving conflicts and improving relationships. They discuss the importance of addressing misperceptions and misunderstandings that may arise in communication and stress the need to take responsibility for one's actions and their impact on others. They also give importance to reaching out to others for support when facing challenges emphasizing the value of leaning on available resources instead of trying to handle everything alone. This suggests that effective communication involves seeking help and support from others, which can lead to better problem-solving and relationship-building.

QUOTES

"Numbers are truth and everything else is an opinion. Too many people get hung up on their opinions and then one day they're surprised by their truth." - John Geyston
"We need to raise our price point because not that I want to make more money, but I want to make sure my floor is not congested with people that don't see the value in what we're doing. I want the ones that see the value." - John Geyston
"Lean. You don't have to be the resource. Lean on the resources." - John Geyston

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

John Geyston

Instagram: https://www.instagram.com/graciehumaitatampa/

Facebook:https://www.facebook.com/john.geyston/

LinkedIn: https://www.linkedin.com/in/john-geyston-a9ba5a86/

WEBSITE

Spark Membership: https://sparkmembership.com/

Tune in as they uncover powerful strategies and tips to take your business to the next level.

TIMESTAMPS

[00:06:00] Pursuing martial arts full-time.

[00:07:25] Starting in a Satellite Program.

[00:11:33] The Mission of Martial Arts.

[00:14:45] Impacting Lives through Martial Arts.

[00:19:28] Adult Martial Arts Program.

[00:21:02] Managing a Diverse Training Culture.

[00:26:09] Monitoring Business Growth and Statistics.

[00:29:25] Tracking Business Numbers is Crucial.

[00:34:09] The Wheel of Life.

[00:38:12] The Importance of Notes.

[00:42:47] Owning and Addressing Customer Feedback.

[00:51:42] White Belt Marketing Insights.

[00:54:48] The Power of Affirmations.

[00:58:39] Impacting Lives through Martial Arts.

QUOTES

"Numbers are truth and everything else is an opinion. Too many people get hung up on their opinions and then one day they're surprised by their truth." - John Geyston
"We need to raise our price point because not that I want to make more money, but I want to make sure my floor is not congested with people that don't see the value in what we're doing. I want the ones that see the value." - John Geyston
"Lean. You don't have to be the resource. Lean on the resources." - John Geyston

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

John Geyston

Instagram: https://www.instagram.com/graciehumaitatampa/

Facebook:https://www.facebook.com/john.geyston/

LinkedIn: https://www.linkedin.com/in/john-geyston-a9ba5a86/

WEBSITE

Spark Membership: https://sparkmembership.com/

Previous Episode

PREVIEW of Membership Business Growth

My name is Ron Sell and I am really excited about the upcoming launch of this Podcast!
I will be interviewing the top successful martial arts and fitness business owners to dive deep into how they run their businesses, giving you the inside secrets to a more fulfilling and profitable gym.
We will discuss everything from gaining more students, enrollments, how they teach, how they train their staff and how they overcome setbacks and challenges.
For the last 23 years I have talked to hundreds of owners on how to grow a successful business and want to bring back what has worked to this show.
Stay tuned!

Next Episode

Mastering Martial Arts School Growth - Strategies from Robby Beard

In episode 3 of the Membership Business Growth, Ron Sell sits down with Robby Beard to discuss the importance of growth in martial arts schools. They emphasize the need to focus on getting and retaining members, while also highlighting the various strategies and areas to prioritize in order to achieve growth.

Tune in to learn valuable insights and expert tips for taking your martial arts school to the next level.

TIMESTAMPS

[00:02:20] Focus on Enrollment and Retention.

[00:03:44] Phase One for Growth.

[00:09:38] Future Customers and Marketing.

[00:11:26] The Importance of Teaching Skills.

[00:19:11] Teaching Staff Members Martial Arts.

[00:21:39] Staff and Personal Development.

[00:25:10] Knowing your Business Numbers.

[00:29:08] Setting and Achieving Goals.

[00:37:47] Resources Available.

In this episode, Ron Sell and Robby Beard discuss some strategies for growing martial arts schools to the next level by emphasizing the importance of understanding the different aspects of growth and knowing which areas to focus on. He breaks down the growth process into four phases in order to track and analyze key statistics to measure growth and make informed decisions.

Moreover, Ron and Robby highlight the significance of personal growth and the impact martial arts instructors can have on their communities. They emphasize the importance of making a positive impact and being lifelong learners in order to create meaningful change.

QUOTES

"But at the end of the day, whoever's on that mat, personality has got to be there. They've got to know how to motivate, educate and demonstrate. They've got to know how to get out there and be a good teacher" - Robby Beard
"It's time to do the most important thing for growth, in my opinion, and that's staff development. Team together, we achieve more." - Robby Beard
"If you want to grow your school, man, know your numbers, set a goal." - Robby Beard
"I believe that martial arts instructors who are improving their own lives are going to make the biggest impact on our world." - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Robby Beard

LinkedIn: https://www.linkedin.com/in/robby-beard-16267922b/

Facebook: https://www.facebook.com/robby.beard.1/

WEBSITE

Spark Membership: https://sparkmembership.com/

USA Karate: https://karatememphis.com/about-us/germantown