Media Mouthwash Episode 4

Media Mouthwash is back after a Christmas hiatus! The Guardian's iPad app was met with a mixed reaction when it launched in October 2011. Many loved the beautiful design, others were confused by the 'static' edition model they used to package it. Our guest this week is Martin Belam of the Guardian's UX (user experience) team. He talks us through the rationale behind the design of the app and the different ways people consume news. All this and our regular features!