
Episode 3 - PURPOSE | The Word in Hospitality
09/08/20 • 36 min
The Word in Hospitality podcast is PURPOSE. Purpose is only purpose if it stays with you through challenges. Hear how brands have managed their purpose and messaging through a very challenging year, and the importance of standing for something you and your customers can believe in.
Chris Penn, The Birch Community and Steel Hotels (ex Ace Hotels)
Richard Valtr, Mews Systems
The Word in Hospitality podcast is PURPOSE. Purpose is only purpose if it stays with you through challenges. Hear how brands have managed their purpose and messaging through a very challenging year, and the importance of standing for something you and your customers can believe in.
Chris Penn, The Birch Community and Steel Hotels (ex Ace Hotels)
Richard Valtr, Mews Systems
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Episode 2 - CONNECT | The Word in Hospitality
The theme for our second episode is CONNECT. How can brands connect with their audience, particularly during these unusual times, to form meaningful, lasting engagement? And what are the silver linings to be found now we’re forced to disconnect in many instances?
- CARA FEDERICI, THE MADISON MELLE AGENCY
- ROBECTA MA, AIRBNB
- LEAH ANATHAN, MEWS
Next Episode

Episode 4- GROW | The word in hospitality
In this edition our word is GROW. What initiatives are you working on today to help you grow, both as a person and as an organisation? Our guests join us to discuss how they’ve been answering these questions throughout this tough year.
- Sofia Tappa, General Manager- EMEA, Revinate
- Mark Struik, Commercial Director at Postillion Hotels.
- Ilse Kous, Project Director, Mews
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