Mastering the Podcaster Mindset

Tiphany Kane & David Sais

2 Creators

Mastering the Podcaster Mindset is THE podcast for indie podcasters who are looking to grow their show, build an audience, improve their podcasting craft, and make a little money from their podcast.
Our multiple award-winning hosts give you, the indie podcaster, the tools you need to maximize your creativity and breakthrough mindset barriers surrounding your podcast. You will get tips and insider secrets we have learned to raise the power of your content and the quality of your sound.
This podcast focuses on strategies that will help you to:

-Grow your podcast audience

-Monetize your podcast- even with a small podcast audience

-Increase your downloads

-Learn how to use your downloads to improve the quality of your content

-Authentically connect with your podcast audience

-Market your podcast in a way that attracts new listeners

-Set your podcast up with the proper legal protection

-Set your podcast up with the proper tax protection

Your award-winning hosts, Tiphany Kane & David Sais share this podcasting mindset insight with fun banter and energy. Tiphany Kane is the CEO of KaSa Media Productions, Executive Producer of the Sonic Bloom Awards, member & Juror for the Academy of Interactive and Visual Arts, host of the award-winning Raise Your Volume podcast, and is an Instructional Design consultant. Tiphany has been featured in Authority Magazine, Shout Out LA Magazine & Women Who Podcast Magazine.

David Sais is the CTO of KaSa Media Productions and has over 2 decades of professional dialogue editing and sound engineering experience in the AAA gaming industry. His most recent project is the blockbuster game Starfield. David is known as "The Sexy Sound Guy" and loves sharing his expertise in voice-over and dialogue editing. He is also a lover of all things microphones. David brings his vast technical knowledge, passion for great audio, and desire to help people succeed.

In this podcast, you will hear interviews with expert podcasters who share how they started on their podcast journey and the important lessons they learned to get where they are today. You will hear from experts who have been podcasting for over a decade, podcasters who get millions of downloads a month, and podcasters who have created lucrative businesses around their podcasts. Podcast industry experts share the latest news and insights on software and gear that will help you continue to improve your podcast craft.

Tiphany & David give you, the listener, a detailed "lesson takeaway" from every interview that you can immediately apply to your podcasting practice. We dive into mindset lessons as well as practical growth strategy lessons.

Be ready to get powerful, actionable tips, and strategies that you can use to make your podcast a top podcast in your niche. Through this podcast, you will grow your skills as a storyteller, editor, content creator, interviewer, producer, and podcast business person.

We believe your voice is powerful, your story needs to be told, and there is someone out there who will be inspired because you dared to share your story through your podcast.

If you are looking for a community of like-minded podcasters, come join our free Facebook support group for podcasters!

#24 in the Top 100 Indie how to All time chart

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Goodpods has curated a list of the 10 best Mastering the Podcaster Mindset episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Mastering the Podcaster Mindset for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Mastering the Podcaster Mindset episode by adding your comments to the episode page.

Taking Your Podcast Listener on a Transformational Journey

Mastering the Podcaster Mindset

02/28/22 • 14 min

“Our job is to inspire people to change their stories so that they can change their lives.” That story for the Podcaster and their listener is the transformational journey. David drew a small picture on our whiteboard with a stick figure (our listener), a bridge that is a fantastic blue line representation of the Golden Gate bridge in San Francisco (the journey), and a little house (where we want to take them).

Transformational- make a thorough or dramatic change

Listener transformational journey- imagine a path your listener is walking.... Where are they starting, where do you want them to end, what obstacles might they meet along the way?

Listen to Episode 3 Brianne Davis

Join the Mastering the Art of Podcasting Membership group

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Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

DM us on IG: @podcastermindset

2 Listeners

Don't Be Afraid of the Big Bad Tax Wolf (Setting Your Podcast Up for Tax Success) with guest Jeni Thomas

Mastering the Podcaster Mindset

03/05/22 • 55 min

Did you know that you can set your podcast up as a corporation to give you maximum tax benefits? This week's podcast guest, Jeni Thomas is both a podcaster and a tax expert. She gives us some great tips for setting our podcast up as a business.

Episode takeaways:

Know the endgame for your podcast- is it a hobby or business? The IRS frowns on hobbies- cannot deduct expenses. So set your podcast up as a business from day 1.
LLC or Corp?-LLC is business entity... SCorp is a tax classification- layer on top of the LLC
SCorp has stand alone 1120s all income and expenses go through 1120s- K1 (like a W2) split profit...K1 goes on 1040 and taxed at regular tax rate
Save expenses, receipts, mileage logs. Jeni recommends the Stride App.
SCorp takes deductions- any biz costs...ex: podcast host, online recording, equipment, software, travel to conference (hotel, airfare, mileage, meals)- Red flags - stay away from meals & entertainment unless at a conference, home office
Sponsorships- any income over $600 reported to IRS (1099 from the company) Be sure to give biz EIN# (not SS#) to sponsors
LLC protects from legal suits- cannot come after you personally
Have a separate bank account for everything to do with podcast
Ok to take biz expenses out of personal account in the beginning. However, income needs to go into a business account from ad rev or sponsorships.
Any $$ personally invested in your biz/podcast is considered a “loan from the shareholder”
Take list of expenses to accountant- loan from shareholder...K1 comes off your taxable income or adds to your taxable income
Pay yourself through corp- deduction- will pay SS

Join our membership and get Jeni's tax masterclass! Join here

IG: iamjenithomas, keriandjeni

Pod: Honestly Unfiltered with Keri & Jeni

Email: [email protected]

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Tiphany's Mic: Blueberry by Blue

Jeni's Mic: Shure MV7

David's Mic: Shure SM7B

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Produced by: KaSa Media Productions

Edited by : David Sais (aka Sexy Sound Guy)

2 Listeners

How Has Podcasting Impacted Your Life?

Mastering the Podcaster Mindset

09/30/22 • 15 min

Happy International Podcasting Day!

Today Tiphany & David reflect on how podcasting has dramatically changed their lives in this past year! From learning new things about each other, quitting the day job, starting a media production company, speaking on the Keynote stage at Podfest expo, and landing a TED Talk...everything has changed for us!

How has podcasting changed your life? Be sure to let us know!

Other episodes you may enjoy:

Women in Podcasting Discuss "because of my podcast..."

8 Lessons Learned From Posting a Podcast Episode Every Single Day

Setting Personal Metrics for Success that Have Nothing to Do with Downloads

Listen to Tiphany's podcast: Radical Audacity in Love & Life

Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group

Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

DM us on IG: @podcastermindset

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Produced by: KaSa Media Productions

Edited by: Tiphany Kane & David Sais (The Sexy Sound Guy)

1 Listener

Remember Your Listener! Part 5 of 5 in the Authentically Connecting with Your Podcast Audience Series

Mastering the Podcaster Mindset

01/27/22 • 14 min

Today we finish our deeper dive into the 10 Ways to Authentically Connect with Your Podcast Audience.

This episode is part 5 of 5. We discuss:

Don't forget about your listener.
Have a video feed to connect with your guest.

Other episodes in this series:

10 Ways to Authentically Connect with Your Podcast Audience Introduction: Episode 8
Part 1- Creating Authentic Connections with Your Podcast Audience: Episode 10
Part 2- Feedback and Collaboration- Ways to Authentically Connect with Your Podcast Audience: Episode 11
Part 3- Growing Your Podcast by Authentically Connecting with your Podcast Audience: Episode 13
Part 4- Humor & Telling the Truth Help Build Authentic Connections: Episode 14

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Our mics for this episode:

Tiphany & David are both using Earthworks Icon USB

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Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group

Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

DM us on IG: @podcastermindset

1 Listener

1 Comment

Feedback & Collaboration- Ways to Authentically Connect with Your Podcast Audience- Part 2 of 5

Mastering the Podcaster Mindset

12/27/21 • 10 min

We continue our deep dive into 10 Ways to Authentically Connect with Your Podcast Audience.

If you would like to listen to the episode that summarizes all 10 ways to connect- listen to Episode 8 here.

If you would like to listen to part 1, which dives deeper into the first 2 ways to authentically connect with your audience- listen to episode 10 here.

For part 3 we dive deeper into #3 which is all about FEEDBACK: Ask for feedback from your audience, listen to the feedback and reflect on it and share the feedback with your audience.

We also discuss #4- Post user-generated content and create partnerships with your listener community.

We would love to hear from you! Let us know how you gather feedback and what partnerships you have created with your community.

Our mics for this Episode:

Tiphany- Blueberry by Blue

David- Shure Beta 57A

Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group

Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

DM us on IG: @podcastermindset

Https://www.instagram.com/podcastermindset/

1 Listener

6 Ways to Monetize Your Podcast When You Have a Small Audience

Mastering the Podcaster Mindset

07/12/22 • 29 min

We love the topic of monetizing a small podcast! This episode will cover 6 ways to monetize a small podcast and kicks of our monetization series. Each week for the next month, we will be dropping episodes that give you great information on how to monetize a small podcast in creative ways.

Here are the 6 ways to monetize:

1) Set up a Patreon or Buy Me a Coffee account

2) Advertising (psst...this is our least favorite way)

3) Affiliate links

4) Sponsorships

5) Products & Services

6) Sell your course, retreat, mastermind, membership

Which of these 6 are you most curious about?

Would you like to try our podcasting membership group for only $1 for your first month? Use this link to sign up for the $1 trial

We use Riverside.fm to record our remote interviews and get studio quality sound. Click here to learn more about Riverside.fm

Click here to sign up for Buzzsprout podcast hosting services

Thank you to our sponsor, Focusrite and their new interface made especially for podcasters- the Vocaster One and Vocaster Two. Contact David Sais at [email protected] to learn more about the Vocaster.

Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group

Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

DM us on IG: @podcastermindset

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Produced by: KaSa Media Productions, LLC

Edited by: David Sais (aka: The Sexy Sound Guy)

1 Listener

Intuitive Podcasting with Expert Guest Laura Powers

Mastering the Podcaster Mindset

02/09/22 • 19 min

This week's expert podcast guest is Laura Powers. Laura is a celebrity psychic, author, public speaker, actress, singer and so much more. This phenomenal woman has 6 podcasts on different subjects from intuitive healing to music, to writing, and more. - Laura started podcasting 10 years ago.

Our Takeaways:

Laura is savvy and uses the fact that podcasting is a form of media to submit for press access to conferences and festivals, learning & networking, getting interviews for her podcasts
Laura has a unique vision of podcasting. She begins a podcast when she has an area she want to learn and grow in!
Laura had mindset issues like the rest of us: What do I have to share? Who am I to...? She experienced imposter syndrome and got over it by thinking of podcasting as being a platform for these other people....presenting someone else’s knowledge helped to build her own confidence. By doing this she built her own knowledge
Laura sees podcasting as something that opens up doors in other media- TV, celebrity podcasts, celebrity clients...books +podcast creates great marketing for yourself
Go for it! Aim high...keep moving forward! You can do anything!

Connect with Laura:

www.healingpowers.net | www.powershour.biz | www.laurapowers.net

[email protected]

Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group

Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

DM us on IG: @podcastermindset

1 Listener

Why Me? Discovering the Answers of "Why You" as a Podcaster with Coaching Client Candice

Mastering the Podcaster Mindset

12/03/21 • 20 min

The biggest mindset barrier for each of us as we embark on a new journey such as podcasting is, "Why Me?" Why do people want to hear from me? What are my credentials? What is my expertise?

Today you will get a sneak peek into a 1:1 coaching session with a very special client, Candice as we work together to smash through the "Why Me?" mindset barrier. The coaching session was more than 1 hour long, and you are getting a 13-minute powerful snippet of our session.

Our big lessons:

You have so much more knowledge and experience than you give yourself credit for. Taking the time to work with someone to break through those barriers is such a powerful way to realize your expertise.
The "Why Me?" Mindset Barrier is a barrier most of us encounter on every step of our transformation journey. "Why Me?" as an entrepreneur? "Why Me?" as a podcaster..."Why Me?" and to that we say, "Why NOT You?"

We would love to hear what your "Why Me?" Mindset barriers are. Did this episode help you to smash through any of those barriers?

DM us on IG: @podcastermindset

Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group

Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

1 Listener

How Legal (or Illegal) is Your Podcast? with Guest Gordon Firemark, The Podcast Lawyer (Part 2)

Mastering the Podcaster Mindset

11/02/22 • 31 min

This is part 2 of a 2 part interview. Continuing our conversation with Gordon Firemark. Entertainment lawyer, Podcast law expert, and one of the best voices in the industry. Gordon has been a podcaster for more than a decade and is known as The Podcast Lawyer.

We ask him 3 big podcast legal questions:

Q1- Do you need a guest release?
Q2- Podcasts about personal life, personal stories about traumatic events- do they have to worry about libel when sharing personal story? Ex: Amber Heard & Johnny Depp...
Q3- Can I read books on my podcast?

And Gordon gives us his most important bits of legal advice:

Be professional-

1) set it up like a biz...agreements, LLC

2) have agreements/contracts with whoever you are working with or laws will assume you are joint owners

3) Trademark your title- be distinctive in your title, descriptiveness in title won’t allow for trademark

4) Monetizing- clearly document relationships with customers and partners. Vague & ambiguous leads to disagreements/lawsuits- always use precise & clear language

Check out Gordon's Links:

podcastrelease.com (free podcast guest release form)

podcastlawbook.com (my ebook)

Podcastlawforms.com (legal templates for podcasters)

easylegalforpodcasters.com (how and why to course on getting legal structures in place for maximum success)

Other Episodes You Will enjoy:

What is the Biggest Legal Mistake Podcasters Make? Part1 of Gordon Firemark

Podcasts are a Lifestyle Brand with Caila Litman

Podcasts are a Lifestyle Brand (part 2) with Caila Litman

Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group

Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

DM us on IG: @podcastermindset

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Produced & Edited by: KaSa Media Productions, LLC

1 Listener

What is the Biggest Legal Mistake Podcasters Make? Part 1 with guest Gordon Firemark, The Podcast Lawyer

Mastering the Podcaster Mindset

10/18/22 • 42 min

Entertainment lawyer, Podcast law expert, and one of the best voices in the industry, Gordon Firemark is known as The Podcast Lawyer. Gordon shares with us the biggest mistake new podcasters make and gives us sound legal advice for avoiding this mistake.

This is Part 1 of a 2 part interview

Our takeaways:

Gordon realized there wasn’t much information out there about the legal aspects of podcasting so he wrote a book about it
Gordon's big advice....Don’t play copyrighted music on your podcast
Guess what...your Podcast is a business- even if it is a hobby
Biggest legal misconception about podcast law- copyright law
Big rule- don’t use other peoples stuff!
Fact check- don’t rely just on what your guest is saying

Other Episodes you will enjoy:

Intuitive Podcasting with Guest Laura Michelle Powers

Don't Be Afraid of the Big Bad Tax Wolf with Guest Jeni Thomas

3 Ways to Avoid the Ultimate Podcasting Nightmare

Get the Guide “Leveraging Your Podcast” to learn how to monetize your podcast:

Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group

Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:

DM us on IG: @podcastermindset

Produced & Edited by: KaSa Media Productions

1 Listener

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