Marketplace - Remember the $5 footlong? Thank behavioral economics.

Remember the $5 footlong? Thank behavioral economics.

08/25/23 • 28 min

4 Listeners

How much should a sandwich cost? How about a fast food drink? A gallon of gas? Turns out, behavioral economics shapes how much we think something should cost and explains why it’s hard to adjust those prices for inflation. We also dissect Fed Chair Jerome Powell’s Jackson Hole Symposium speech and hear why squashing the last bit of inflation is so tricky.

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