Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong

01/02/25 • 22 min

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy

Here are the key talking points from the episode:

The evolution of marketing education and its accessibility
Structural challenges in business school education
The gap between marketing theory and practice
Analysis of Nike's recent marketing challenges
Marketing effectiveness and brand salience
The future role of AI in marketing strategy
The relationship between B2B and B2C marketing

Hosted on Acast. See acast.com/privacy for more information.

Here are the key talking points from the episode:

The evolution of marketing education and its accessibility
Structural challenges in business school education
The gap between marketing theory and practice
Analysis of Nike's recent marketing challenges
Marketing effectiveness and brand salience
The future role of AI in marketing strategy
The relationship between B2B and B2C marketing

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Marketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.

Here are the key talking points from the episode:

Mark's background and journey to becoming Hilton's CMO
The transformation of Hilton Honors loyalty program
Integration of brand marketing and loyalty functions
The development and success of the "For the Stay" platform
Consumer insights and competition in the hospitality sector
Authentic celebrity partnerships, particularly with Paris Hilton
The importance of human connection in hospitality

Hosted on Acast. See acast.com/privacy for more information.

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Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service.

Here are the key talking points from the episode: