Going Beyond the Aisles: The Evolution of Marketing at Instacart with CMO Laura Jones
04/04/24 • 32 min
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.
On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart.
Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success.
Hosted on Acast. See acast.com/privacy for more information.
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.
On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart.
Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Unveiling the Heart of Marketing: A Conversation with Marisa Thalberg
On this week's episode of Marketing Vanguard, Jenny sits down with Marisa Thalberg, Chief Marketing and Communications Officer at SeaWorld.
During the conversation, Thalberg discusses the multifaceted essence of marketing leadership, the importance of creativity beyond traditional bounds, and having a holistic approach to business strategy.
This conversation was recorded in January during Adweek Outlook 2024.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Creating Value Through Design: Mauro Porcini's Vision for PepsiCo
On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.
During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.
He also discusses the importance of aligning design with business goals and the iterative nature of the design process.
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/marketing-vanguard-118948/going-beyond-the-aisles-the-evolution-of-marketing-at-instacart-with-c-48127088"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to going beyond the aisles: the evolution of marketing at instacart with cmo laura jones on goodpods" style="width: 225px" /> </a>
Copy