Marketing Vanguard - Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework

Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework

02/15/18 • 36 min

Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C's of Marketing, the challenges between finance and marketing and how to define a CMO Plus!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Tony Rogers, CMO of Walmart U.S. - The Power of Purpose

Tony Rogers, CMO of Walmart US shares his incredible journey to becoming a CMO of the world's largest company and his four stages of evolution: functional expert, cross-functional champion, customer advocate and purpose leader.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Diego Scotti, CMO of Verizon - Changing the Game with Dimension, Depth and Humanity

Diego Scotti, CMO of Verizon, shares his recipe for achieving a vision grounded in humanity which includes: diving deep into consumer needs, finding true connection, fueling creativity, redesigning teams, building talent and more...

Hosted on Acast. See acast.com/privacy for more information.