Content discovery & Native advertising with Andrey Kravchenko from Taboola.com
11/09/22 • 83 min
Taboola.com is the leading content discovery platform, connecting readers with the stories they love. They work with hundreds of publishers and brands to surface their content on their network of 22 billion Pageviews per month.
Today on Marketing Unfiltered, Judy Shalom and KJ Rocker are joined by Andrey Kravchenko to discuss what sets Taboola apart from their competitors. Andrey shares that one of the things that sets Taboola apart is their focus on delivering quality traffic to advertisers. He advises advertisers to keep two things in mind when advertising on Taboola: their goals and target audience.
Finally, Kravchenko offers some tips on how to get the most out of Taboola's platform. He suggests using the demographic targeting options to laser-focus on your ideal customer, and utilizing the Optimizer to automatically adjust your bidding based on whether users are engaging with your ad. By following these tips, advertisers can maximize their chances of success on Taboola.com.
Tune in now and enjoy another smashing episode!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:
- https://www.taboola.com
- https://www.linkedin.com/in/imkjrocker/
- https://www.kjrocker.com/
- https://www.linkedin.com/in/judyshalom/
- https://www.judyshalom.com/
- https://www.linkedin.com/in/akravch/
- https://www.facebook.com/groups/marketingunfiltered
- https://www.linkedin.com/company/marketing-unfiltered/
- https://www.instagram.com/marketingunfiltered/
Taboola.com is the leading content discovery platform, connecting readers with the stories they love. They work with hundreds of publishers and brands to surface their content on their network of 22 billion Pageviews per month.
Today on Marketing Unfiltered, Judy Shalom and KJ Rocker are joined by Andrey Kravchenko to discuss what sets Taboola apart from their competitors. Andrey shares that one of the things that sets Taboola apart is their focus on delivering quality traffic to advertisers. He advises advertisers to keep two things in mind when advertising on Taboola: their goals and target audience.
Finally, Kravchenko offers some tips on how to get the most out of Taboola's platform. He suggests using the demographic targeting options to laser-focus on your ideal customer, and utilizing the Optimizer to automatically adjust your bidding based on whether users are engaging with your ad. By following these tips, advertisers can maximize their chances of success on Taboola.com.
Tune in now and enjoy another smashing episode!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:
- https://www.taboola.com
- https://www.linkedin.com/in/imkjrocker/
- https://www.kjrocker.com/
- https://www.linkedin.com/in/judyshalom/
- https://www.judyshalom.com/
- https://www.linkedin.com/in/akravch/
- https://www.facebook.com/groups/marketingunfiltered
- https://www.linkedin.com/company/marketing-unfiltered/
- https://www.instagram.com/marketingunfiltered/
Previous Episode
Interview with Jason Akatiff - Multi-Millionaire Affiliate Marketer and Owner of A4D Affiliate Network
When Jason Akatiff started out in affiliate marketing in 2003, he had no way of knowing that he would one day become a self-made millionaire, but through hard work, dedication, and a willingness to take risks, he has become one of the most successful entrepreneurs in the industry.
Jason Akatiff is the definition of the American dream. A true legend in the affiliate marketing space and a figure that many entrepreneurs look up to.
Jason is behind two successful companies that are each growing at 50% and 100% per year. In today's episode of Marketing Unfiltered, Judy Shalom and KJ Rocker sit down with Jason to discuss his road to success but also how much affiliate marketing space changed since 2003 when he first started.
Jason is an inspiration to all entrepreneurs, and his story is a reminder that anything is possible if you believe in yourself and are willing to work hard for it.
Tune in NOW, and we hope you will enjoy todays truly inspiring episode!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:
- https://www.linkedin.com/in/imkjrocker/
- https://www.kjrocker.com/
- https://www.linkedin.com/in/judyshalom/
- https://www.judyshalom.com/
- https://www.linkedin.com/in/smaxor/
- https://propellerads.com/
- https://www.facebook.com/groups/marketingunfiltered
- https://www.linkedin.com/company/marketing-unfiltered/
- https://www.instagram.com/marketingunfiltered/
Next Episode
Interview with Blake Hutchison, CEO of Flippa on the Future of Digital Assets
Recently, Marketing Unfiltered had the opportunity to interview Blake Hutchison, CEO of Flippa.com – the world’s largest marketplace for buying and selling digital assets. Our hosts Judy Shalom and KJ Rocker asked him about his thoughts on the current state of the industry, as well as where he sees it heading in the future, as well is digital entrepreneurship the next big thing in 2023? What is driving growth and what he thinks.
Flippa is a website that allows users to buy and sell websites, mobile apps, domains, and other digital assets. The company was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace, and it had traded more than $140 million in websites, domains, and mobile apps, they were joined by Blake Hutchison as their CEO in 2018.
In our interview, Hutchison gave some great insights into the industry as a whole. He believes that there has never been a better time to be involved in digital asset investing, due to the high level of liquidity and global reach that is now available. He also thinks that there will be continued growth in this space over the next few years, with more investors getting involved every day.
We would like to thank Blake Hutchison for taking the time to speak with us, and we look forward to seeing continued success from Flippa in the future!
Tune in now and enjoy another smashing episode!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:
- https://flippa.com/
- https://www.linkedin.com/in/blakehutchison/?originalSubdomain=au
- https://www.linkedin.com/in/imkjrocker/
- https://www.kjrocker.com/
- https://www.linkedin.com/in/judyshalom/
- https://www.judyshalom.com/
- https://www.facebook.com/groups/marketingunfiltered
- https://www.linkedin.com/company/marketing-unfiltered/
- https://www.instagram.com/marketingunfiltered/
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