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Marketing Unfiltered

Judy Shalom & KJ Rocker

The digital industry is constantly evolving, and it can be overwhelming at times, so tune in if you want to start growing both professionally and personally while staying up-to-date on what's happening in the industry and how to apply the best marketing strategies to increase your revenue! You'll be surprised at how much psychology goes into marketing and what you can do to ensure that the traffic you're buying is 100% legitimate, as well as how to stop your silent revenue killers. Enjoy various success stories from great leaders and what helped them stay focused and consistent even when things didn't go as planned, while we will be looking into some of the most recent hot topics such as Metaverse, NFT, Crypto, and anything else that may have an impact on our industry in some way. You can anticipate the following:• “Marketing Unfiltered" episodes will focus on what big affiliate marketers are doing right now in their businesses. Listen in for top-tier business and marketing advice, strategies, paid advertising tactics, funnels, and content marketing that is needed to stay at the top. • "#NOTBusiness" episodes will enrich your life and keep you growing as a person (rather than just a marketer/entrepreneur). There is more in life than just business. • "What's Going Down in Your Business" episodes will keep you up-to-date on everything marketing and entrepreneurship has to offer and its challenges. We will occasionally bring you some of our industry's biggest names to hear their stories and keys to success, as well as how to maintain a healthy work-life balance.• Hype topics episodes to assist executives in getting started, we will outline various ways that companies can drive business value in the Metaverse across industries, as well as discuss what crypto and NFT mean for the digital industry and the internet as a whole.
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Taboola.com is the leading content discovery platform, connecting readers with the stories they love. They work with hundreds of publishers and brands to surface their content on their network of 22 billion Pageviews per month.
Today on Marketing Unfiltered, Judy Shalom and KJ Rocker are joined by Andrey Kravchenko to discuss what sets Taboola apart from their competitors. Andrey shares that one of the things that sets Taboola apart is their focus on delivering quality traffic to advertisers. He advises advertisers to keep two things in mind when advertising on Taboola: their goals and target audience.
Finally, Kravchenko offers some tips on how to get the most out of Taboola's platform. He suggests using the demographic targeting options to laser-focus on your ideal customer, and utilizing the Optimizer to automatically adjust your bidding based on whether users are engaging with your ad. By following these tips, advertisers can maximize their chances of success on Taboola.com.
Tune in now and enjoy another smashing episode!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

Links to the resources:

  • https://www.taboola.com
  • https://www.linkedin.com/in/imkjrocker/
  • https://www.kjrocker.com/
  • https://www.linkedin.com/in/judyshalom/
  • https://www.judyshalom.com/
  • https://www.linkedin.com/in/akravch/
  • https://www.facebook.com/groups/marketingunfiltered
  • https://www.linkedin.com/company/marketing-unfiltered/
  • https://www.instagram.com/marketingunfiltered/
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Judy Shalom and KJ Rocker are back with a new episode of Marketing Unfiltered, and this week they're joined by Konstantinos Kafkalias, Senior Account Strategist from PropellerAds.com
Konstantinos gives our listeners a detailed look into which Geo's are currently hotbeds of activity and why they will continue to perform well heading into the final months of 2022.
This wonderful trio also discuss how major holidays and sporting events usually influence online traffic patterns and how marketers can take advantage of these trends by creating a more tailored marketing approach.
Konstantinos provides also some very valuable insights into how PropellerAds operates and which ad formats tend to convert at higher rates.
He also outlines certain features that users should be aware of when utilizing the platform and goes ahead giving all new PropellerAds users a $75 FIRST TIME DEPOSIT BONUS for a deposit bigger than $200.
This extra credit can help you get the most out of PropellerAds platform and reach your advertising goals. So don't wait - enter the bonus code: PropellerAdsPodcastBonus today and start taking advantage of this great offer!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:

  • https://www.linkedin.com/in/imkjrocker/
  • https://www.kjrocker.com/
  • https://www.linkedin.com/in/judyshalom/
  • https://www.judyshalom.com/
  • https://www.linkedin.com/in/konstantinos-kafkalias/
  • https://propellerads.com/
  • https://www.facebook.com/groups/marketingunfiltered
  • https://www.linkedin.com/company/marketing-unfiltered/
  • https://www.instagram.com/marketingunfiltered/
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In today's episode of Marketing Unfiltered, Judy Shalom and KJ Rocker sat down with Elena Ruiz Arenas to discuss how web3 is going to revolutionise marketing as we know it. Elena gave her insights into what we can expect from the Web3 revolution and how NFTs' are going to play a big role in it all. She also explained that web3 is all about decentralisation, trustless interactions and security and that NFTs are going to be a big part of this new world, as they will help to create trustless relationships between brands and consumers.
With Web3, marketing is becoming a two-way conversation. This allows for a more intimate connection between brands and consumers, which can lead to more effective marketing campaigns. In addition, Web3 and Metaverse in particular is also making it easier for companies to track customer behavior and preferences. This data can then be used to create more personalized marketing experiences that are tailored to the specific needs of each individual customer. Web3 is thus bringing about a Marketing revolution that is sure to have a profound impact on the way businesses will operate in the future.
Whether you're a marketer or simply someone who is curious about the future of marketing and how Metaverse will impact it, this is an episode that you don't want to miss.
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:

  • https://www.linkedin.com/in/imkjrocker/
  • https://www.kjrocker.com/
  • https://www.linkedin.com/in/judyshalom/
  • https://www.judyshalom.com/
  • https://www.linkedin.com/in/elenaruizarenas/
  • https://www.facebook.com/groups/marketingunfiltered
  • https://www.linkedin.com/company/marketing-unfiltered/
  • https://www.instagram.com/marketingunfiltered/
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Education has been a debate topic for as long as there have been children in school. Some believe that our current education system is fine just the way it is, while others argue that it needs to be reformed. However, there is one area where everyone seems to agree: the current system is not preparing students for the future. With the rapid advancement of technology, the world is changing faster than ever before. In order to keep up, our education system must change as well. This is where metaverse education comes in.
Metaverse education is an immersive educational experience that takes place in a virtual world. This allows students to learn in a more hands-on way, and it also gives them the opportunity to explore different careers and meet new people from all over the world. Thanks to businesses like Sophia Technologies Ltd, we are one step closer to making metaverse education a reality.
In today's episode, KJ Rocker and Judy Shalom are joined by Melissa McBride, CEO of Sophia Technologies Ltd, to discuss the current state of education. They explore how the education system has remained largely unchanged for the past 200 years, and discuss how the introduction of metaverse technologies could revolutionize the way we learn. They also touch on why Dubai is at the forefront of this technology, and how it is leading the way in terms of innovation and design.
This is a fascinating discussion that provides insights into the future of education where Judy, KJ, and Melissa also discuss some of the challenges that need to be addressed in order to make the metaverse a mainstream reality. Finally, they offer their thoughts on how the metaverse will shape the future of education.
Whether you're a metaverse enthusiast or simply curious about how this emerging technology will impact our lives, this is an episode you don't want to miss. So make sure to tune in now!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:

  • https://www.linkedin.com/in/imkjrocker/
  • https://www.kjrocker.com/
  • https://www.linkedin.com/in/judyshalom/
  • https://www.judyshalom.com/
  • https://www.linkedin.com/in/melissa-mcbride-metaverse-ceo/
  • https://www.facebook.com/groups/marketingunfiltered
  • https://www.linkedin.com/company/marketing-unfiltered/
  • https://www.instagram.com/marketingunfiltered/
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The Ethereum Merge is a historic moment for this space and one that is hugely significant. But in simple terms what actually it is and how will it affect the average user? Join us in yet another smashing episode, where KJ and Judy are discussing it all.
As any crypto enthusiast knows, the merge is a much-anticipated event in the world of cryptocurrency. Ethereum, the second largest cryptocurrency, switched last week from its current proof-of-work consensus to a proof-of-stake.
This change has the potential to impact the entire crypto ecosystem, and many are eager to see how it unfolds over time. There are of course a few key reasons why Ethereum decided to go ahead with the merge. First, proof-of-work is an energy-intensive process that requires expensive mining rigs. Switching to proof-of-stake will greatly reduce the amount of energy needed to run the network.
Second, proof-of-stake is considered to be a more secure consensus algorithm than proof-of-work. Finally, the merge will also allow Ethereum to scale more easily than if it remained on its current consensus algorithm.
This and so much more you will be able to hear in today's episode of Marketing Unfiltered, so tune in NOW.
As always nothing in this episode is financial or investment advice but for informational purposes only. If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:

  • https://www.linkedin.com/in/imkjrocker/
  • https://www.kjrocker.com/
  • https://www.linkedin.com/in/judyshalom/
  • https://www.judyshalom.com/
  • https://www.facebook.com/groups/marketingunfiltered
  • https://www.linkedin.com/company/marketing-unfiltered/
  • https://www.instagram.com/marketingunfiltered/
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Blockchain technology has the potential to revolutionize the way we do business by providing us with a more efficient and transparent way of recording transactions.
In this episode, Metaverse Awakens, Judy Shalom and KJ Rocker sit down with Amna Usman Chaudhry to discuss the basics of blockchain technology and how it can be used to create smarter contracts and a more efficient way of doing business.
They also explore the potential of the metaverse and discuss how Dubai has long been a city of futuristic ambitions, and its innovative spirit is on full display in its plans for the metaverse.
For those unfamiliar with the term, the metaverse is a digital universe that people can explore and interact with just as they do in the physical world. While the concept is still in its early stages of development, Dubai is already laying the groundwork to become a leading player in this new frontier. The city has invested heavily in virtual reality and augmented reality technology, and it is home to the world's first fully-functioning hologram hotel.
These initiatives are just a taste of what Dubai has planned for the metaverse, and it is clear that the city is poised to become a major hub for this exciting new realm.
Whether you're a blockchain novice or a metaverse expert, this episode is a must-listen.
Tune in today and learn more about web3 groundbreaking technology and how this technology can help the world as we know it today.
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources mentioned in this episode are below:

  • https://www.linkedin.com/in/amnausmanchaudhry/
  • http://noordmarketing.com/
  • https://www.linkedin.com/in/imkjrocker/
  • https://www.kjrocker.com/
  • https://www.linkedin.com/in/judyshalom/
  • https://www.judyshalom.com/
  • https://www.facebook.com/groups/marketingunfiltered
  • https://www.linkedin.com/company/marketing-unfiltered/
  • https://www.instagram.com/marketingunfiltered/
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Recently, Marketing Unfiltered had the opportunity to interview Blake Hutchison, CEO of Flippa.com – the world’s largest marketplace for buying and selling digital assets. Our hosts Judy Shalom and KJ Rocker asked him about his thoughts on the current state of the industry, as well as where he sees it heading in the future, as well is digital entrepreneurship the next big thing in 2023? What is driving growth and what he thinks.
Flippa is a website that allows users to buy and sell websites, mobile apps, domains, and other digital assets. The company was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace, and it had traded more than $140 million in websites, domains, and mobile apps, they were joined by Blake Hutchison as their CEO in 2018.
In our interview, Hutchison gave some great insights into the industry as a whole. He believes that there has never been a better time to be involved in digital asset investing, due to the high level of liquidity and global reach that is now available. He also thinks that there will be continued growth in this space over the next few years, with more investors getting involved every day.
We would like to thank Blake Hutchison for taking the time to speak with us, and we look forward to seeing continued success from Flippa in the future!
Tune in now and enjoy another smashing episode!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

Links to the resources:

  • https://flippa.com/
  • https://www.linkedin.com/in/blakehutchison/?originalSubdomain=au
  • https://www.linkedin.com/in/imkjrocker/
  • https://www.kjrocker.com/
  • https://www.linkedin.com/in/judyshalom/
  • https://www.judyshalom.com/
  • https://www.facebook.com/groups/marketingunfiltered
  • https://www.linkedin.com/company/marketing-unfiltered/
  • https://www.instagram.com/marketingunfiltered/
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