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Marketing Unfiltered
Judy Shalom & KJ Rocker
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Taboola.com is the leading content discovery platform, connecting readers with the stories they love. They work with hundreds of publishers and brands to surface their content on their network of 22 billion Pageviews per month.
Today on Marketing Unfiltered, Judy Shalom and KJ Rocker are joined by Andrey Kravchenko to discuss what sets Taboola apart from their competitors. Andrey shares that one of the things that sets Taboola apart is their focus on delivering quality traffic to advertisers. He advises advertisers to keep two things in mind when advertising on Taboola: their goals and target audience.
Finally, Kravchenko offers some tips on how to get the most out of Taboola's platform. He suggests using the demographic targeting options to laser-focus on your ideal customer, and utilizing the Optimizer to automatically adjust your bidding based on whether users are engaging with your ad. By following these tips, advertisers can maximize their chances of success on Taboola.com.
Tune in now and enjoy another smashing episode!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:
- https://www.taboola.com
- https://www.linkedin.com/in/imkjrocker/
- https://www.kjrocker.com/
- https://www.linkedin.com/in/judyshalom/
- https://www.judyshalom.com/
- https://www.linkedin.com/in/akravch/
- https://www.facebook.com/groups/marketingunfiltered
- https://www.linkedin.com/company/marketing-unfiltered/
- https://www.instagram.com/marketingunfiltered/
Judy Shalom and KJ Rocker are back with a new episode of Marketing Unfiltered, and this week they're joined by Konstantinos Kafkalias, Senior Account Strategist from PropellerAds.com
Konstantinos gives our listeners a detailed look into which Geo's are currently hotbeds of activity and why they will continue to perform well heading into the final months of 2022.
This wonderful trio also discuss how major holidays and sporting events usually influence online traffic patterns and how marketers can take advantage of these trends by creating a more tailored marketing approach.
Konstantinos provides also some very valuable insights into how PropellerAds operates and which ad formats tend to convert at higher rates.
He also outlines certain features that users should be aware of when utilizing the platform and goes ahead giving all new PropellerAds users a $75 FIRST TIME DEPOSIT BONUS for a deposit bigger than $200.
This extra credit can help you get the most out of PropellerAds platform and reach your advertising goals. So don't wait - enter the bonus code: PropellerAdsPodcastBonus today and start taking advantage of this great offer!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:
- https://www.linkedin.com/in/imkjrocker/
- https://www.kjrocker.com/
- https://www.linkedin.com/in/judyshalom/
- https://www.judyshalom.com/
- https://www.linkedin.com/in/konstantinos-kafkalias/
- https://propellerads.com/
- https://www.facebook.com/groups/marketingunfiltered
- https://www.linkedin.com/company/marketing-unfiltered/
- https://www.instagram.com/marketingunfiltered/
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Recently, Marketing Unfiltered had the opportunity to interview Blake Hutchison, CEO of Flippa.com – the world’s largest marketplace for buying and selling digital assets. Our hosts Judy Shalom and KJ Rocker asked him about his thoughts on the current state of the industry, as well as where he sees it heading in the future, as well is digital entrepreneurship the next big thing in 2023? What is driving growth and what he thinks.
Flippa is a website that allows users to buy and sell websites, mobile apps, domains, and other digital assets. The company was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace, and it had traded more than $140 million in websites, domains, and mobile apps, they were joined by Blake Hutchison as their CEO in 2018.
In our interview, Hutchison gave some great insights into the industry as a whole. He believes that there has never been a better time to be involved in digital asset investing, due to the high level of liquidity and global reach that is now available. He also thinks that there will be continued growth in this space over the next few years, with more investors getting involved every day.
We would like to thank Blake Hutchison for taking the time to speak with us, and we look forward to seeing continued success from Flippa in the future!
Tune in now and enjoy another smashing episode!
If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!
Links to the resources:
- https://flippa.com/
- https://www.linkedin.com/in/blakehutchison/?originalSubdomain=au
- https://www.linkedin.com/in/imkjrocker/
- https://www.kjrocker.com/
- https://www.linkedin.com/in/judyshalom/
- https://www.judyshalom.com/
- https://www.facebook.com/groups/marketingunfiltered
- https://www.linkedin.com/company/marketing-unfiltered/
- https://www.instagram.com/marketingunfiltered/