Why you need a Content Audit | Lauren Pope
Explicit content warning
03/08/22 • 21 min
When was the last time you invested in a content audit for your website? A good content audit will help you decide which content to keep, re-write, update, or delete. If you keep convincing yourself that a content audit isn’t necessary, this episode of the Marketing Unf*cked podcast will change your mind.
My guest in this episode, Lauren Pope, is an independent content strategist who knows how to help marketers like you get the right content to the right person at the right time. She shares insider tips on how auditing your content can improve your accessibility, authenticity, and sustainability.
Listen in to find out how performing a content audit can unf*ck your marketing and stay tuned until the end for Lauren’s top three tips to make your content more user-friendly, accessible, and inclusive.
In this episode:
· 00:29 – Why marketing professionals need to focus more on doing less and sustainability
· 01:09 – How to be more sustainable when it comes to your content strategy
· 02:25 – How user research helps marketers slow down and become more sustainable
· 03:58 – Why it’s important to carry out a content audit and make sure your content is always relevant
· 06:14 – What to look out for when running a content audit on your website
· 07:28 – How auditing your content can improve your authenticity and sustainability
· 08:56 – How content audits can help determine if your website is accessible and inclusive
· 09:34 – How deleting irrelevant content will impact your SEO
· 11:27 – Tips for building a content strategy following an audit
· 13:00 – How Lauren builds a content strategy from start to finish
· 14:03 – How to make sure you’re delivering the right solutions for the user while also considering company stakeholders
· 15:11 – The consequences of not auditing and strategically thinking about your content
· 16:07 – Lauren shares some stories that’ll make you think twice about skipping your next audit!
· 18:26 – Three things you can do to make your content more user-friendly, accessible, and inclusive
If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unf*cked podcast.
Resources:
When was the last time you invested in a content audit for your website? A good content audit will help you decide which content to keep, re-write, update, or delete. If you keep convincing yourself that a content audit isn’t necessary, this episode of the Marketing Unf*cked podcast will change your mind.
My guest in this episode, Lauren Pope, is an independent content strategist who knows how to help marketers like you get the right content to the right person at the right time. She shares insider tips on how auditing your content can improve your accessibility, authenticity, and sustainability.
Listen in to find out how performing a content audit can unf*ck your marketing and stay tuned until the end for Lauren’s top three tips to make your content more user-friendly, accessible, and inclusive.
In this episode:
· 00:29 – Why marketing professionals need to focus more on doing less and sustainability
· 01:09 – How to be more sustainable when it comes to your content strategy
· 02:25 – How user research helps marketers slow down and become more sustainable
· 03:58 – Why it’s important to carry out a content audit and make sure your content is always relevant
· 06:14 – What to look out for when running a content audit on your website
· 07:28 – How auditing your content can improve your authenticity and sustainability
· 08:56 – How content audits can help determine if your website is accessible and inclusive
· 09:34 – How deleting irrelevant content will impact your SEO
· 11:27 – Tips for building a content strategy following an audit
· 13:00 – How Lauren builds a content strategy from start to finish
· 14:03 – How to make sure you’re delivering the right solutions for the user while also considering company stakeholders
· 15:11 – The consequences of not auditing and strategically thinking about your content
· 16:07 – Lauren shares some stories that’ll make you think twice about skipping your next audit!
· 18:26 – Three things you can do to make your content more user-friendly, accessible, and inclusive
If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unf*cked podcast.
Resources:
Previous Episode
Are you using spy pixels in your email? | Dave Smyth
Did you know that many of the emails you receive from organizations contain tiny spy pixels?
Dave Smyth, Designer, and Developer at Scruples Studio joins the Marketing Unf*cked podcast to discuss how organizations use ‘spy pixels’ to send your email data back to the original sender - and the steps you can take to protect your privacy.
Spy pixels relay private information about how you engage and interact with your emails back to the original sender. These sneaky little pixels can log information such as if and when an email is opened, what device was used to open it, and some can even access a rough estimate of your physical location using your IP (internet protocol) address.
Listen to this episode of the Marketing Unf*cked podcast to hear what Dave has to say about spy pixels, including how to eliminate them from your emails.
In this episode:
· 00:24 – How spy pixels are used to collect data
· 01:03 – What information spy pixels relays back to the original sender
· 02:09 – How Dave learned the truth about the privacy implications of spy pixels
· 03:33 – Alternative methods to track open rates while preserving the user’s privacy
· 05:23 – How to block spy pixels
· 06:43 – Why tracking open rates accurately may no longer be a viable option for marketers
· 08:05 – How marketers can optimize their email marketing strategies
· 09:31 – How marketers can eliminate spy pixels from their emails
· 10:14 – Signs that could reveal whether or not your emails are tracked by spy pixels
· 11:10 – How users can prevent organizations from including spy pixels in their emails
· 13:12 – How to address the issue of spy pixels with small businesses
· 14:43 – Examples of email marketing software that you can use as a marketer that makes it easy to remove spy pixels
If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unf*cked podcast.
Resources:
· Revue
Next Episode
Just Measure It: How Measuring and A/B Testing can Unfuck your Marketing | Dennis van der Heijden
Do you want to know why your website isn’t performing as well as you hoped?
Dennis van der Heijden, Founder and CEO of Convert.com, warns marketers that neglecting to measure performance could send your business down the crapper...
Alright, maybe he didn’t say those exact words... but he did raise some important points around measuring and A/B testing. Don’t be fooled into thinking that measuring performance is only for businesses with tonnes of traffic! It isn’t. You should still measure even if you don’t get a lot of traffic.
Find out why in this episode of Marketing Unfucked featuring my special guest, Dennis van der Heijden. I promise that by the end of this episode, you’ll be ready to start experimenting and making data-driven decisions to help unfuck your marketing.
In this episode:
· 00:35 – The consequences of not measuring the effectiveness of your marketing and ‘going blind’
· 01:33 – Dennis shares some intriguing examples of times when marketers are going blind but pretend that they aren’t
· 03:52 – Why you should be willing to keep trying and learning as you go
· 04:49 – The ‘right’ approach to unfuck your marketing and why you should trust ‘the hunch’
· 05:33 – The value of quantitative measurement and how big brands (like Amazon and Netflix) have perfected their approach
· 07:54 – How to measure if you haven’t got a lot of traffic (yet!)
· 10:24 – The first steps to accurately measure your marketing
· 12:15 – Why you need to set a ‘big goal’ before you start A/B testing
· 14:36 – Dennis reveals a simple starting strategy to help marketers measure effectively
· 15:57 – Why you should try to learn something from your failed A/B tests and experiments
· 20:50 – Dennis talks about why people aren’t measuring
· 24:30 – What you stand to lose if you don’t measure
If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unfucked podcast.
Resources
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