#99 New Client Growth Strategies (Marketing Makeover with Andrea Blythe)
10/14/24 • 26 min
Join marketing expert Shelly as she delivers another insightful Marketing Makeover, this time with Andrea Blythe, the visionary behind Let Love Rise. Andrea discusses her journey from navigating personal grief to launching a thriving business aimed at helping women find their joy and authenticity after divorce. Shelly offers her marketing prowess to refine Andrea’s strategies, focusing on attracting and securing one-on-one clients through targeted, authentic engagement.
Key Takeaways:
- Niche Focus: Shelly emphasizes the importance of honing in on a specific audience—middle-aged, divorced women—to increase marketing impact and client engagement.
- Platform Precision: Streamline efforts to one or two platforms where your ideal clients spend their time. Shelly advises prioritizing depth over breadth for genuine connections.
- Lead Magnet Optimization: Continually refine lead magnets to directly address client pain points, enhancing appeal and effectiveness.
- Authentic Engagement: Shelly stresses the value of real interactions over broad reach, especially on platforms like Facebook, preferred by the target demographic.
- Strategic Offers: Shelly guides Andrea on integrating compelling offers into communications to seamlessly transition followers to clients.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
Join marketing expert Shelly as she delivers another insightful Marketing Makeover, this time with Andrea Blythe, the visionary behind Let Love Rise. Andrea discusses her journey from navigating personal grief to launching a thriving business aimed at helping women find their joy and authenticity after divorce. Shelly offers her marketing prowess to refine Andrea’s strategies, focusing on attracting and securing one-on-one clients through targeted, authentic engagement.
Key Takeaways:
- Niche Focus: Shelly emphasizes the importance of honing in on a specific audience—middle-aged, divorced women—to increase marketing impact and client engagement.
- Platform Precision: Streamline efforts to one or two platforms where your ideal clients spend their time. Shelly advises prioritizing depth over breadth for genuine connections.
- Lead Magnet Optimization: Continually refine lead magnets to directly address client pain points, enhancing appeal and effectiveness.
- Authentic Engagement: Shelly stresses the value of real interactions over broad reach, especially on platforms like Facebook, preferred by the target demographic.
- Strategic Offers: Shelly guides Andrea on integrating compelling offers into communications to seamlessly transition followers to clients.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
Previous Episode
#98 5 Tips To Embrace Progress Over Perfection in Marketing
Welcome back to the Educated, Empowered, Inspired podcast. In this episode, your host Shelly Niehaus, chats about overcoming perfectionism and focusing on actionable steps to amplify your business marketing. Here’s how to shift your mindset and embrace practicality over polish.
Key Takeaways:
- Progress Over Perfection: The journey of improvement should be celebrated over the illusion of immediate perfection. Start where you are and take actionable steps toward where you want to be.
- Done is Better Than Perfect: Launching your projects in their current state allows for real-world feedback and iterative improvements—perfect can wait.
- Minimum Viable Option: Identify the simplest version of your product or service that serves the purpose and build upon it as you gain more insights and experience.
- Everything is a Stepping Stone: Every project and launch is a stepping stone to greater achievements. Learn and evolve with each step.
- Sustainability is Key: Align your business activities with what is sustainable for your current situation, ensuring longevity and continued relevance.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
Next Episode
#100 Life Changing Lessons from 100 Podcast Episodes
In this episode, Shelly takes us down memory lane, sharing the top five lessons she’s learned over the course of 100 episodes. Whether you’re just starting out, building momentum, or scaling to new heights, these lessons are packed with insights that can apply to any stage of business or life.
Key Takeaways:
Consistency is Key
Show up regularly, even when it’s hard. Small steps add up to big results over time, and consistency builds trust with your audience and clients. Done is better than perfect!
Start Messy & Embrace Imperfection
Perfection delays progress. Every episode, project, or business venture teaches valuable lessons. Just get started, and learn as you go!
The Power of Community
It’s not just about downloads or email lists—it’s about real connections and building a community that supports each other.
Always Keep Learning
Stay curious, invest in personal growth, and constantly seek out new knowledge to stay relevant in business and life.
Authenticity Matters
Your story is unique, and no one can share it like you can. Being authentic creates deeper connections and lasting success.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
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