#101 Enhancing Online Visibility (Marketing Makeover with Micah Thompson)
10/28/24 • 26 min
Key Takeaways:
- Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah’s most profitable service, theater photography while maintaining flexibility for family and modeling shoots.
- Expert Website Optimization: Shelly advises on restructuring Micah’s website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.
- Importance of Immediate Impact: Under Shelly’s guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.
- Unified Call to Action: Shelly stresses the need for a clear, singular call to action across all platforms, simplifying how potential clients can initiate contact, thereby increasing leads and potential sales.
- Aligned Social Media Strategy: With Shelly's expertise, Micah’s social media is set to mirror the clarity and segmentation of his website, ensuring consistency across digital touchpoints and solidifying his brand’s online presence.
In this episode, Shelly provides Micah and listeners with actionable strategies for refining marketing approaches and leveraging online platforms for business growth.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
Key Takeaways:
- Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah’s most profitable service, theater photography while maintaining flexibility for family and modeling shoots.
- Expert Website Optimization: Shelly advises on restructuring Micah’s website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.
- Importance of Immediate Impact: Under Shelly’s guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.
- Unified Call to Action: Shelly stresses the need for a clear, singular call to action across all platforms, simplifying how potential clients can initiate contact, thereby increasing leads and potential sales.
- Aligned Social Media Strategy: With Shelly's expertise, Micah’s social media is set to mirror the clarity and segmentation of his website, ensuring consistency across digital touchpoints and solidifying his brand’s online presence.
In this episode, Shelly provides Micah and listeners with actionable strategies for refining marketing approaches and leveraging online platforms for business growth.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
Previous Episode
#100 Life Changing Lessons from 100 Podcast Episodes
In this episode, Shelly takes us down memory lane, sharing the top five lessons she’s learned over the course of 100 episodes. Whether you’re just starting out, building momentum, or scaling to new heights, these lessons are packed with insights that can apply to any stage of business or life.
Key Takeaways:
Consistency is Key
Show up regularly, even when it’s hard. Small steps add up to big results over time, and consistency builds trust with your audience and clients. Done is better than perfect!
Start Messy & Embrace Imperfection
Perfection delays progress. Every episode, project, or business venture teaches valuable lessons. Just get started, and learn as you go!
The Power of Community
It’s not just about downloads or email lists—it’s about real connections and building a community that supports each other.
Always Keep Learning
Stay curious, invest in personal growth, and constantly seek out new knowledge to stay relevant in business and life.
Authenticity Matters
Your story is unique, and no one can share it like you can. Being authentic creates deeper connections and lasting success.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
Next Episode
#102 How to Identify Your Most Valuable Clients
This week, Shelly dives into a typical pitfall many small businesses face: the allure of pleasing everyone. She unfolds the truth that clients differ significantly in their values and demands. This episode focuses on recognizing five types of clients in your business, helping you pinpoint where to focus your marketing efforts for maximum impact and revenue.
Key Takeaways:
- Five Types of Clients:
- VIP Ideal Clients: Your top performers make up most of your revenue. They appreciate and resonate with your services.
- Referral Clients: They may not spend the most but are vital for their enthusiastic endorsements.
- Average Clients: Reliable payers who help maintain your business's baseline.
- Joy-Bringing Clients: Long-term supporters who have been with you since the beginning.
- Problematic Clients: High-effort, low-return clients. Spot and manage their red flags early.
- Focus Your Marketing: Sharpen your marketing to attract and retain VIPs and referral clients, making your efforts more effective.
- Strategic Client Management: Use your understanding of these client categories to craft targeted marketing strategies that resonate with the right people.
Action Step: Segment your client list into these categories to refine your marketing approach, emphasizing those who contribute most positively to your business.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
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