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Marketing Tips for Women Business Owners: Educated Empowered Inspired - #94 Business Bootcamp: How to Create Compelling Content that Converts

#94 Business Bootcamp: How to Create Compelling Content that Converts

09/09/24 • 26 min

Marketing Tips for Women Business Owners: Educated Empowered Inspired

Welcome back to the Educated, Empowered, Inspired podcast! In this episode, we’re diving into the final part of our "Back to Business Bootcamp" series, focusing on how to create compelling content that truly resonates with your ideal clients and converts them into paying customers.

Key Takeaways:

  • Clarity is Key: Ensure your messaging is crystal clear. Your audience should instantly understand who you are, who you serve, and how you can help them.
  • Consistency Across Platforms: Make sure your messaging is consistent across all platforms—whether it's your website, social media, or emails—so your audience sees the same person everywhere.
  • Compelling Content: Connect with your audience at a heart level first before appealing to their head. Your content should speak to their pain points, outline the transformation you offer, and clearly explain why they should choose you over the competition.

Action Steps:

  1. Download the Client Persona Template – Get to know your customer better with guided exercises.
  2. Review Your Messaging – Check your content for clarity, consistency, and whether it connects emotionally with your audience.
  3. Optimize Your Platforms – Ensure that your messaging is clear and consistent across all your digital touchpoints.

Tune In Next Week: We’ll continue simplifying your marketing so you can amplify your business. Stay tuned for more actionable tips!

Resources:

Connect with Shelly Niehaus:

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Welcome back to the Educated, Empowered, Inspired podcast! In this episode, we’re diving into the final part of our "Back to Business Bootcamp" series, focusing on how to create compelling content that truly resonates with your ideal clients and converts them into paying customers.

Key Takeaways:

  • Clarity is Key: Ensure your messaging is crystal clear. Your audience should instantly understand who you are, who you serve, and how you can help them.
  • Consistency Across Platforms: Make sure your messaging is consistent across all platforms—whether it's your website, social media, or emails—so your audience sees the same person everywhere.
  • Compelling Content: Connect with your audience at a heart level first before appealing to their head. Your content should speak to their pain points, outline the transformation you offer, and clearly explain why they should choose you over the competition.

Action Steps:

  1. Download the Client Persona Template – Get to know your customer better with guided exercises.
  2. Review Your Messaging – Check your content for clarity, consistency, and whether it connects emotionally with your audience.
  3. Optimize Your Platforms – Ensure that your messaging is clear and consistent across all your digital touchpoints.

Tune In Next Week: We’ll continue simplifying your marketing so you can amplify your business. Stay tuned for more actionable tips!

Resources:

Connect with Shelly Niehaus:

Previous Episode

undefined - #93 Business Bootcamp: How To Get Clear With Your Messaging

#93 Business Bootcamp: How To Get Clear With Your Messaging

In this special episode of Educated, Empowered, Inspired, we dive into the critical art of connecting with your customers. Part two of the Back to Business Bootcamp series is where I guide you through aligning your audience, offer, and messaging. If you’ve ever fallen into the trap of "If I build it, they will come," this episode is for you. Learn why understanding your customers deeply is the key to converting interest into sales and how to ensure your marketing strategy truly resonates with your target audience.

Key Takeaways:

  • Audience Insight: Understand why being in the right room—both physically and virtually—is crucial to reaching the right customers. Make sure your audience is not only interested in your offer but also willing to pay for it.
  • Offer Alignment: Avoid creating products in a vacuum. Learn the importance of listening to your customers and tweaking your offers to match their needs and desires.
  • Effective Messaging: Your messaging bridges your audience and your offer. Discover how to align your messaging with the language and concerns of your target market to ensure it resonates and converts.

Get started now! Download the Client Persona Template to start getting to know your customers better.

Resources:

Connect with Shelly Niehaus:

Next Episode

undefined - #95 Create the Right Email Opt-in For Your Business

#95 Create the Right Email Opt-in For Your Business

In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.

Freebies Mentioned In This Episode:

FB Profile Profitability Guide:

Email Quickstart

List Builder Growth Scorecard

Business Power Hour

Marketing Makeover

Key Takeaways:

  • Importance of an Email List: An email list and a professional website and email address are essential for a legitimate business in 2024.
  • Lead Magnet Basics: A lead magnet (or freebie/opt-in) is something of value exchanged for a potential client's email address.
  • Choosing the Right Topic:
    • Start with the end in mind and align your lead magnet with your ideal client's needs.
    • Avoid attracting random people; focus on quality leads.
  • Lead Magnet Ideas:
    • Simple Options: Coupon/discount codes, cheat sheets, checklists.
    • In-Depth Options: Workbooks, guides, mini-courses.
    • Engagement-Focused: Video/audio resources, templates, quizzes.
    • Experience-Based: Virtual or in-person events like business power hours or lunch and learns.
  • Execution Tips:
    • Don't overthink; start with a simple, minimum-viable lead magnet.
    • Leverage your strengths—choose a format that aligns with how you naturally work.
    • Use tools like ChatGPT for creativity if you’re stuck.
  • Next Steps: After creating your lead magnet, the next step is promoting it effectively, which will be covered in the next episode 96!

Resources:

Connect with Shelly Niehaus:

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