Lead Generation & Sales Conversion: Marketing Optimisation for Maximum Sales & Profit

06/13/18 • 34 min

Marketing Sales & Advertising - The Business Firm

How to find new customers, to converting them into buyers, to delight them into referring your brand to their friends...and to get them to buy from you again and again. All aspects of lead generation, sales conversion, customer delivery and after sales up-selling are covered in this overview of the optimised marketing system.

Host Steven Mario Cavallo discusses a simple, but effective approach to managing marketing and sales with an emphasis on new customer acquisition and building a large business through referrals and repeat purchases. Strategy and tactics are provided for business owners to use immediately in their business or social enterprise (the information applies equally to non-profits as it does to commercial businesses) in order to grow revenue and to do so without sacrificing margins - delivering a highly profitable and sustainable financial outcome.

Show notes for this episode can be found at: http://thebusinessfirm.com.au/show-notes.html

For more information about marketing and to access free marketing resources, visit: http://thebusinessfirm.com.au/index.html

To watch free videos of high quality sales, marketing and fundraising information, visit The Business Firm YouTube Channel at: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Show notes for this episode can be found at: http://thebusinessfirm.com.au/show-notes.html

For more information about marketing and to access free marketing resources, visit: http://thebusinessfirm.com.au/index.html

To watch free videos of high quality sales, marketing and fundraising information, visit The Business Firm YouTube Channel at: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Previous Episode

Evan Carmichael One Word - Resilience & Entrepreneurship for Incredible Business Success

Social media celebrity Evan Carmichael is interviewed by Mr Steven Mario Cavallo of The Business Firm. Evan shares his secrets to success and the essential personal characteristics of becoming successful and a business leader. Evan discusses how passion, hard work and values drive personal profit and social wealth and demonstrates that ultimately, being successful in life is up to you. This episode is a must-listen for any business owner or entrepreneur that wants real motivation and results. Evan tells us how to be resilient and develop the winning attitude you need in order to build a big business that delivers money, freedom and the ability to affect change in your community.

For show notes, visit the Podcast page at: www.thebusinessfirm.com.au

For the best free video content on marketing, entrepreneurship, business development and sales, visit:

https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

The Business Firm is an international consulting company based in Australia that specialises in marketing, sales and fundraising strategy, which helps global businesses achieve outstanding commercial success.

Next Episode

How to Get Sponsorships Sponsors and Fundraising Funds for Charities, Events, Clubs & YouTube Channel

How to get sponsors and sponsorships for non-profit organisations such as clubs, charities, schools and other philanthropic or political organisations - as well as for events, conferences and YouTube Channels. This is a comprehensive guide to the entire process of finding a sponsor, including selecting the businesses most likely to sponsor you, how to approach them and the way to frame your proposal in a manner that maximises the chances that you will receive financial support for your non-profit organisation. A must listen to for any person involved in NGO management, has a YouTube Channel or who works in fundraising or in the non-profit sector.

For more information on getting sponsors, visit: www.thebusinessfirm.com.au

For more videos on sponsorships, fundraising and marketing, visit:

https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA