Marketing Root Work Podcast - A Word of Mouth Marketing Success Story

08/19/24 • 4 min

We all think we know how word of mouth marketing works because it comes naturally to us. I think it's useful to share word of mouth marketing success stories because they bring how how word of mouth works and helps us understand how it can work for our business.
My dad was a family dentist for over 40 years. He was an excellent dentist. He was also an excellent connector and introduced a lot of businesses with clients and customers. Here's one story.

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Making Peace with "Influencer Nation"

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To become more visible and connect with more ideal people, I thought being a podcast guest was the way to go. Alas, I discovered it's hard to be a podcast guest when the podcasts that seem to be a "good fit" are steeped in "social influence style" and I strongly dislike this popular trend. Do I suck it up and pitch to podcasts even if I can't bear to listen to them? Do I remain trapped in obscurity? What to do?

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Marketing Root Work Podcast - Guest Reme Mancera - Your Story is Your Brand

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In this podcast I talk with Reme Mancera, a strategist who specializes in helping her clients create "Personal Brand Stories."
In today's noisy, cluttered marketplace it can feel daunting to create a brand identity that is distinctive let alone one that authentically reflects who you are. Reme uses a specific framework to lead clients through their stories then helps them turn these stories into brands and offers.
Reme combines her warm and creativity with practical, strategic, smart business practices. She is a delight to be with!