Marketing Root Work Podcast

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In this podcast I talk with Reme Mancera, a strategist who specializes in helping her clients create "Personal Brand Stories."
In today's noisy, cluttered marketplace it can feel daunting to create a brand identity that is distinctive let alone one that authentically reflects who you are. Reme uses a specific framework to lead clients through their stories then helps them turn these stories into brands and offers.
Reme combines her warm and creativity with practical, strategic, smart business practices. She is a delight to be with!

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One of the harder lessons I’ve learned is that sometimes the very best thing we can do is to allow people to fail.
It is not our job to rescue clients and customers when they make less-than-ideal decisions. In fact, I’d argue when our motive is to rescue someone because we think they’re making a mistake, it’s all about us feeling good. It is not about empowering the other person.
When a client fails and experiences negative consequences, it feels awful to me because I like my clients and I want them to be successful. My hope is always that they will learn from their mistakes and do better the next time and they get to own that success, too.

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As human beings we long to belong and be approved of by our peers.
However, if you are someone who is mission-focused and wants to make a positive difference you are going to be criticized by some people. It simply comes with the territory.
In 2025 I encourage you to take be your authentic self even though it may not feel comfortable. This is how you will attract your right fit people and find the communities where you experience REAL belonging.

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There are a lot of dynamics, internal and external that suggest we should worry about the people who don't like/aren't interested in our creations and services. Unfortunately when we focus on the "no's" we stay small and invisible.
To connect with the people who genuinely want our creations and services it's important we focus on the yeses regardless of the pressure to do otherwise.

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When you email or post an offer or invitation, most people will ignore it or forget about it even if they are genuinely interested and would benefit by saying yes.
This is because people are incredibly busy and usually pay attention only to the things that are calling the loudest for their immediate response.
This means we, business owners, need to send reminders. Reminders increase the possibility that the people who want what you're offering will see and respond to your offer.
We do, of course risk annoying some people and they will unsubscribe. Here is my approach to creating reminders that feel clear and respectful AND reach the right people.