The Future of Influencer Marketing
10/28/21 • 31 min
1 Listener
In this Marketing Over Coffee:
In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing!
Brought to you by our sponsors: UserTesting and Upfluence
School vs. Entrepreneur only
Starting with Four Years of Bootstrap
Why tailwinds for influencer marketing have been so strong the past three years
8:10 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
The best way to start your influencer marketing programs
Bringing influencer marketing into the outside (offline) world
Which channels are delivering the best results?
The phemonenon of new platforms exploding and old one dying
Unlike the blogging era, creators can easily hop channels
Two constants: Automation and the transition of social to commerce
With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc
Vivien is on LinkedIn and Twitter
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post The Future of Influencer Marketing appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing!
Brought to you by our sponsors: UserTesting and Upfluence
School vs. Entrepreneur only
Starting with Four Years of Bootstrap
Why tailwinds for influencer marketing have been so strong the past three years
8:10 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
The best way to start your influencer marketing programs
Bringing influencer marketing into the outside (offline) world
Which channels are delivering the best results?
The phemonenon of new platforms exploding and old one dying
Unlike the blogging era, creators can easily hop channels
Two constants: Automation and the transition of social to commerce
With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc
Vivien is on LinkedIn and Twitter
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post The Future of Influencer Marketing appeared first on Marketing Over Coffee Marketing Podcast.
Previous Episode
Are Vanity Metrics Bad?
In this Marketing Over Coffee:
In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more!
Brought to you by our sponsors: UserTesting and Upfluence
Antigen testing for Events
MarketingProfs B2B and INBOUND – Spike Lee interview
9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Vanity metrics rant
17:40 Wit h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
LinkedIn ads beating out Twitter 4:1
Marc Benioff tees off on Facebook
Is viral marketing dead?
UTM Processing Order
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Are Vanity Metrics Bad? appeared first on Marketing Over Coffee Marketing Podcast.
Next Episode
SEO in Terms of Needs Met
In this Marketing Over Coffee:
In this episode learn about new search quality guidelines, E-A-T, inferred email quality, and more!
Brought to you by our sponsors: UserTesting and Upfluence
Search Quality Evaluator Guidelines – Quality vs. Needs Met
Search Engine Journal on E-A-T and Getting IT to Understand SEO?
7:05 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
How Marketing should sell SEO to the IT department. Or should they?
DocuSign coming to Slack (vs. Adobe Sign, SignRequest, Qwilr, HelloSign (Dropbox))
15:03 Wit h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc.
Inferred Email Quality
Read any good marketing books?
Gear watch – I gave up on my teleprompter switched to PlexiCam, my Home Theater
Talking Machine Learning Marketing Tactics at the Sales and Marketing Roundtable
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post SEO in Terms of Needs Met appeared first on Marketing Over Coffee Marketing Podcast.
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