The Audience is Listening

In this Marketing Over Coffee:
Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

MarketingProfs post show – Generative AI for Analytics

The slop list and how to do it better

AJ Wilcox on LinkedIn Ads

7:55 – 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

From the Floor: Tango Hubspot integration, and Mobly

Chris on the impact of LinkedIn dwell time – Free Guide to Create Better LinkedIn Posts

BlueSky adding a million a day – Follow John and Chris

Why you shouldn’t delete your Twitter account

19:08 – 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Yet another December filled with crappy predictions of trends

Mini App Blogs

John Blue says the Sneaky Marketing Award should be ongoing

48 Laws of Power, Algebra of Wealth

Year end wrap up

Join us over in AfM

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Transcript

John Wall – 00:00

Today’s episode is brought to you by NetSuite and Wix Studio.

Christopher S. Penn – 00:10

This is Marketing Over Coffee with Christopher Penn and John Wall.

John Wall – 00:18

Good morning. Welcome to Marketing Over Coffee. I’m John Wall.

Christopher S. Penn – 00:21

I’m Christopher Penn.

John Wall – 00:22

And we are back from marketing. Prof B2B in Boston was last week. That took up a huge chunk of time for us. The big news is that they had a sellout. You know, they had pretty much record crowd and there was a lot going on the floor. But you and Katie were doing a pre-show session even. How did all that go?

Christopher S. Penn – 00:38

Yeah, so we did a full-day workshop on generative AI and analytics—how do you do B2B marketing measurement with today’s AI tools? It was a lot of fun. I was pretty shocked. So one of the things we started out with was saying, hey, you know how many people here feel comfortable using a tool like ChatGPT? And out of a room of 25 people, five raised their hand. I’m like, what’s happening here? And these are—these were not people that were in like total legacy industries, you know, the industrial ball bearing industry or whatever. Like, these were your average marketers. So that was really surprising, but we got through all of the material we have. We’re going to actually be sending out follow-ups to the folks who attended the workshop of stuff like the screencast of everything that we did.

Christopher S. Penn – 01:25

Because a lot of the prompts that we use are very complex prompts and they were not in the slides because there’s no point in having a slide that’s got like 800 words, so we’re sending out all that stuff as well. Yeah.

John Wall – 01:40

And then how about just for an overview, what kind of stuff did they walk away with then? Because obviously these were people that are not using it regularly as part of their job, especially the bottom fifth. What were they excited about as far as what they got out of the day?

Christopher S. Penn – 01:54

The big thing was, here’s how you take all your data that you have from all the di...