Amber Bogie on ABM
07/29/21 • -1 min
In this Marketing Over Coffee:
In this episode Amber Bogie talks Full Funnel ABM,
Marketing Ops, Account Selection, and More!
Brought to you by our sponsors: Blueshift and LinkedIn
Amber Bogie talks about being the ABM Strategy Lead at Degreed
Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack
One-To-One Marketing
6:31 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Coming in with Demandbase, Sendoso and Terminus
Making scalability the priority – leveling up to a sales team of 100
Start with Training Wheels
What’s the magic in account selection?
Shifting to do ABM with existing customers
20:29 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
What’s the most important feature for an ABM system to have?
Shifting from live events to digital during lockdown
Full Funnel ABM
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Amber Bogie on ABM appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
In this episode Amber Bogie talks Full Funnel ABM,
Marketing Ops, Account Selection, and More!
Brought to you by our sponsors: Blueshift and LinkedIn
Amber Bogie talks about being the ABM Strategy Lead at Degreed
Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack
One-To-One Marketing
6:31 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Coming in with Demandbase, Sendoso and Terminus
Making scalability the priority – leveling up to a sales team of 100
Start with Training Wheels
What’s the magic in account selection?
Shifting to do ABM with existing customers
20:29 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
What’s the most important feature for an ABM system to have?
Shifting from live events to digital during lockdown
Full Funnel ABM
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Amber Bogie on ABM appeared first on Marketing Over Coffee Marketing Podcast.
Previous Episode
Pre Post Pandemic Advice
In this Marketing Over Coffee:
In this episode learn about Next Level Twitter Analytics, Campaign Review, The Great Resignation, and more!
Brought to you by our sponsors: Blueshift and LinkedIn
Work on strengths or weaknesses?
Next level Twitter Analytics – Sign up for the text list to get yours!
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
6:25 – 7:37 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Standing firm when the storytelling crosses the line
Worst Post Pandemic Advice
15:16 – 16:46 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
How with The Great Resignation affect the way business is done?
John finally gets an Apple Watch, Chris testing Bose Pinpoint
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Pre Post Pandemic Advice appeared first on Marketing Over Coffee Marketing Podcast.
Next Episode
That Marketing Java Guys Show
In this Marketing Over Coffee:
In this episode learn about Live Events, Deep Fake Audio, Dolby Atmos, and more!
Brought to you by our sponsors: Blueshift and LinkedIn
John goes to an in person event! (TI Stream)
Pining for the 10 Blue Links Era. Google employs more than 1200 unique features (up from 810 in the last such count)
9:17 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Bourdain Deep Fake
Mark Ronson – Watch the Sound (Not "See the Music")
16:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn does a fantastic job letting you train your feed
Twitter Data Profile Winners – Jennifer N., Lynne K. David G. and Alison C.
Dolby Atmos now on Apple Music, Crutchfield Article Explaining Atmos
Ted Lasso, 20 Emmy Nominations
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post That Marketing Java Guys Show appeared first on Marketing Over Coffee Marketing Podcast.
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