56: Competitive Point of Difference
09/19/12 • 9 min
CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.
CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.
Previous Episode
55: Paralympics 2012 - inspired marketing
Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.
Next Episode
57: Big Ideas and why do so few brand have them?
David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
Select type & size
<a href="https://goodpods.com/podcasts/marketing-mix-man-podcast-20547/56-competitive-point-of-difference-736814"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 56: competitive point of difference on goodpods" style="width: 225px" /> </a>
Copy