Marketing Meets Web3 by Step3

Discover the unexpected parallels between Taylor Swift's fan engagement mastery and the decentralized dreams of Web 3.0, even as she steers clear of the tech itself. Our journey through the pop icon's strategy reveals how her direct connections with Swifties and a firm grip on her artistic domain resonate with Web3's core values. We're not just talking about fan ownership and community involvement here; we're dissecting how Swift's very actions, from democratizing music access to her handling of the Ticketmaster fiasco, could be heralding a new era for the music industry. With the expertise of Sandy Carter from Unstoppable Domains, this episode promises to be a treasure trove of insights on the potential for Web3 concepts to revolutionize the way artists and fans interact.
Then, we turn our attention to Reddit's retreat from cryptocurrency points, investigating whether scalability was the real culprit or if a deeper narrative lurks behind the decision. While Reddit might be folding one project, their flirtation with NFTs and avatars suggests their Web3 waltz is far from over. Rounding off our episode, we examine how DJ Steve Aoki's partnership with fitness app Stepn and his NFT ventures are setting a new precedent for celebrity engagement in digital realms. Through these narratives, we're painting a picture of a future where the fusion of branding and technology creates unparalleled fan experiences, much like a digital mosaic of loyalty and community. Strap in for an episode that's as forward-thinking as it is grounded in today's technological zeitgeist.
You can follow Nick Casares on Twitter
Today's News:
Taylor Swift's Direct-To-Fan Engagement Embraces Web3 PrinciplesReddit to Retire Its Crypto Project, Community Points, Due to Scalability IssuesSteve Aoki Launches Exclusive Digital Sneakers as NFTs on Stepn’s Move-to-Earn Platform

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, all thanks to Visa's pioneering efforts. As we dissect the launch of a Bitcoin ETF and its monumental implications for digital assets, we also tackle the intricate dance of explaining Web 3 concepts to the uninitiated—a task that requires a touch as delicate as it is determined.
Step into a hypothetical universe where Visa's partnership with Disney turns Star Wars fandom into a galactic playground of digital collectibles, transforming mundane transactions into a quest for exclusive treasures within a Visa loyalty wallet. We'll muse over the rise of NFTs as the new guardians of personal data, empowering consumers with the freedom to control their digital interactions. And then, there's OpenSea simplifying the NFT voyage to just an email sign-up away, demystifying Web 3 to welcome even the most tech-timid amongst us. Join us as we unveil a world where your online presence fuses with the blockchain, heralding a new epoch of marketing wizardry and consumer delight.
Articles:
Evolve your loyalty program with VisaNFTs are the new cookiesUbisoft's 'Champions Tactics' Ethereum NFTs Generate Millions After Free MintOpenSea introduces wallet creation using email, making NFT onboarding easier

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand collaborations, taking cues from giants like Nike and Board a Piazza Club on their winning co-marketing strategies.
Our journey ventures into the intriguing landscape of experiential marketing and tokenisation of rewards, with Reddit's innovative approach serving as a fascinating case study. We delve into the unique ecosystem they've built around avatars and their decentralisation strategies involving blockchain and tokenisation of community points. Thomas helps us understand how these tactics can offer brands and businesses a powerful springboard to growth.
We wrap up the conversation by diving into the power of transparency in the marketer-consumer relationship, illustrated through the captivating story of Pudgy Penguins. As we conclude, Thomas shares his invaluable advice on navigating the complexities of Web3 and stresses the importance of understanding this technology. So, get ready to redefine your marketing strategies and embrace the future with Web3.

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wondered how NFTs are revolutionizing the sports world and beyond? Buckle up for an enthralling exploration of the 2023 US Women's Open's innovative project - official art ball NFTs. Join us as we peel back the layers of this interactive game that evolves with the tournament, and discuss the tech-savvy details behind these NFTs. You'll get to understand how generative images and metadata updates play a crucial role while also grasping the impact of these NFTs on users.
That's not all; we're shifting gears to talk about NFTs for noble causes - case in point, Credit Suisse's visionary initiative to support women's sports. We will delve deep into how NFTs are evolving as digital collectibles that can benefit charities, and why it's more than just a trend. Lastly, we will dissect one of the hottest topics of the moment - the fusion of NFTs and high-end fashion, exemplified by Dior designer Kim Jones' B33 sneakers. We'll discuss the potential ripple effects on the fashion industry and consider the exciting possibilities this technology brings for brands and customers alike. This is one enlightening ride you won't want to miss!
If you like this episode, please help us liking and subscribing on your favorite podcast app.
You can follow Nick Casares on Twitter
Today's News:
The official artball of the 2023 US Women’s OpenCredit Suisse issues Ethereum NFTs to raise funds for women’s football
Upcoming Dior ‘B33 Sneakers’ Range Kickstarts Metaverse Initiative

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever wondered how traditional brands are navigating the intriguing world of Web 3? Picture a ride on Lacoste's innovative wave as they cleverly play with their symbolic alligator icon to dive into the NFT space, all without uttering the words 'NFT' or 'Web 3'. Instead, they've crafted a captivating narrative around the idea of a membership card and the lure of adventure. Come along with us on this voyage into the unknown, where we explore Lacoste's brand-to-community setup and the intriguing patterns that are emerging.
But the journey doesn't stop there. We'll also explore the role of platforms like OpenSea in the NFT realm, and ponder why universities haven't yet fully tapped into the potential of Web 3. We'll map the future of events in Web 3, envisioning the creation of NFTs for conferences and gatherings. And here's the twist to our tale - the emerging trend of the Invisible Wallet, a novel concept designed to remove the wallet from the user experience. Created by CrossMint, this revolutionary concept may just be the key to making Web 3 accessible for everyone. So, buckle up and get ready for a thrilling exploration of marketing in the Web 3 revolution!
If you like this episode, please help us liking and subscribing on your favorite podcast app.
You can follow Nick Casares on Twitter
Today's News:
Lacoste Launches NFTs That Give Owners the Opportunity to Co-DesignUniversities Have Almost Missed the Boat on Web3Introducing invisible wallets

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.