Loyalty Series Part 4: Brand Collaboration with Web3
02/07/24 • 70 min
Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand collaborations, taking cues from giants like Nike and Board a Piazza Club on their winning co-marketing strategies.
Our journey ventures into the intriguing landscape of experiential marketing and tokenisation of rewards, with Reddit's innovative approach serving as a fascinating case study. We delve into the unique ecosystem they've built around avatars and their decentralisation strategies involving blockchain and tokenisation of community points. Thomas helps us understand how these tactics can offer brands and businesses a powerful springboard to growth.
We wrap up the conversation by diving into the power of transparency in the marketer-consumer relationship, illustrated through the captivating story of Pudgy Penguins. As we conclude, Thomas shares his invaluable advice on navigating the complexities of Web3 and stresses the importance of understanding this technology. So, get ready to redefine your marketing strategies and embrace the future with Web3.
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand collaborations, taking cues from giants like Nike and Board a Piazza Club on their winning co-marketing strategies.
Our journey ventures into the intriguing landscape of experiential marketing and tokenisation of rewards, with Reddit's innovative approach serving as a fascinating case study. We delve into the unique ecosystem they've built around avatars and their decentralisation strategies involving blockchain and tokenisation of community points. Thomas helps us understand how these tactics can offer brands and businesses a powerful springboard to growth.
We wrap up the conversation by diving into the power of transparency in the marketer-consumer relationship, illustrated through the captivating story of Pudgy Penguins. As we conclude, Thomas shares his invaluable advice on navigating the complexities of Web3 and stresses the importance of understanding this technology. So, get ready to redefine your marketing strategies and embrace the future with Web3.
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
Previous Episode
Magic Coming to Web3 Memberships with Disney's Latest Digital Foray
Unlock the secrets behind Disney's venture into the blockchain with Disney Pinnacle, as Nick and I explore the enchantment of NFTs meshing with the magic of Mickey and friends. Prepare to be whisked away into a conversation about the implications of Disney's digital collectibles and how their iconic intellectual properties are propelling the company forward in the Web 3 space. Grasp the significance of the Flow blockchain's role and the strategic timing as we assess the synergy between Disney's brand and the burgeoning NFT market.
Venture further as we contemplate the transformative potential of Web 3 for our valued seniors, discussing how technology could catalyze the sharing of their wisdom in new, dynamic ways. Then, witness Grupo Rao's innovative dive into blockchain to revamp loyalty programs, setting the stage for a riveting dialogue on customer engagement and the privacy concerns that accompany the gathering of consumer data. Every minute is packed with insights and forward-thinking discussions aimed at unraveling the web of possibilities that Web 3 unravels for businesses and individuals alike.
News covered:
Disney opens NFT-Based digital collectibles market.HK Legislative Council Member Advocates for Integrating Senior Economy with Web3Grupo RAO launches Web3 initiative
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
Next Episode
The Intellectual Leap: How NFTs Are Shaping New Brand Experiences
Embark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth analysis that serves as our guide. We illuminate the potential opportunities for creators and the looming shadow of patent trolls. From 'Fidgetals' to Web3 commerce and gaming, we're unearthing how industries are creatively integrating NFTs to craft novel consumer experiences. This episode is a goldmine for understanding the intersection of innovation, branding, and the digital frontier.
As we forge ahead, we delve into the radical transformation of product development and loyalty reward programs, drawing inspiration from both Swamp Water's community-led initiatives and the iconic fan engagement strategies of Taylor Swift. Discover how traditional loyalty programs, such as those in the airline industry, are facing a decline, and ponder over the billions in unspent loyalty points. We're connecting the dots between the future of direct consumer engagement and the tantalizing prospects for brand loyalty, shedding light on innovative paths that could redefine the relationship between brands and their customers. Tune in for a thought-provoking session that promises to leave you with fresh perspectives on the role of communities in the marketplace and the evolution of loyalty in a digital age.
News covered:
Exclusive: Key Insights from 3,200+ NFT PatentsSwamp water brand brings the beerHOW AIRLINE LOYALTY PROGRAMS ARE EVOLVING
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
Marketing Meets Web3 by Step3 - Loyalty Series Part 4: Brand Collaboration with Web3
Transcript
Welcome back everyone to Marketing Meets Web 3 . This is the fourth conversation in a four-part series about Web 3 and loyalty marketing . In the first conversation , we introduced the series by covering some foundational Web 3 concepts and discussed opportunities for Web 3 to enhance loyalty marketing .
Speaker 1In the second conversation , we spoke
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