The Futures of Marketing with Mitch Duckler

05/01/24 • 43 min

Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,.
In this conversation we bring the focus to small businesses and how they can harness the democratizing power of AI to level the playing field. You'll learn how SMBs are nimbly adapting strategies from their larger counterparts and, in some cases, leading the charge in innovation. The take-home message is crystal clear: whether you're a marketing veteran or a small business owner, the tools to forge a brand that thrives amid relentless change are within your grasp. Join us to arm yourself with the knowledge and foresight to turn these challenges into opportunities.
You can order Mitch's new book: 'The Future Ready Brand', here.

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Previous Episode

Brewing Engagement: How Coffee Unchained and Skyscrapers Are Stirring Up Loyalty Programs

Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home brewing courses, and a more intimate appreciation of the coffee journey are awakening the senses of coffee lovers. We spill the beans on how this gamified loyalty experience is shaping a new era of personalized customer engagement, pouring over the details with the innovators behind the brew.
Then, we scale the heights of a towering skyscraper's Web3 transformation, reimagining the iconic tourist experience. As we unpack the stories behind each virtual point and perk, we'll envision how a physical visit could blend with the metaverse for an unparalleled adventure. We'll also stir up the conversation with GoDaddy's latest foray with the Ethereum Name Service, mapping out a future where a simple domain name becomes the gateway to both web content and crypto transactions. Join us, and discover how these groundbreaking strategies are not just building loyalty, but a whole new world of marketing enchantment.
News covered:
“Coffee Unchained”: Brewing a Web3 Experience in Coffee CultureThe Empire State Building is now offering a membership programGoDaddy and Ethereum Name Service Bridge the Gap Between Domain Names and Crypto Wallets

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Marketing Meets Web3 by Step3 - The Futures of Marketing with Mitch Duckler

Transcript

Speaker 100:00:00.580

Welcome to Marketing Meets Web3 , a podcast that helps marketers navigate the news trends , opportunities and insights surrounding Web3 . Today's conversation is for information purposes only and does not constitute legal or investment advice .

Speaker 200:00:24.062

Hi everyone , welcome back to a special interview episode of Marketing Meets Web3 . Today we are hon