Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic
06/15/22 • 18 min
A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching an old blog post with new and updated information in an effort to boost its search traffic and revive its rankings. On this episode, I deconstruct all the steps involved in the content upgrade strategy, with examples, so you can follow the same process for your own blog.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
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Tools & resources discussed in this episode:
- [Blog Post] Content Upgrade Strategy: How to Optimize Old Blog Posts to Get More Traffic - https://www.99signals.com/content-upgrade-strategy/
- Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/
- Semrush Review: https://www.99signals.com/semrush-review/
- GrowthBar: Try it free for 5 days - https://www.99signals.com/go/growthbar/
- Animalz Revive - https://revive.animalz.co/
- 5 Best Blogger Outreach Tools - https://www.99signals.com/best-blogger-outreach-tools/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching an old blog post with new and updated information in an effort to boost its search traffic and revive its rankings. On this episode, I deconstruct all the steps involved in the content upgrade strategy, with examples, so you can follow the same process for your own blog.
-=-=-=-=-
This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
-=-=-=-=-
Tools & resources discussed in this episode:
- [Blog Post] Content Upgrade Strategy: How to Optimize Old Blog Posts to Get More Traffic - https://www.99signals.com/content-upgrade-strategy/
- Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/
- Semrush Review: https://www.99signals.com/semrush-review/
- GrowthBar: Try it free for 5 days - https://www.99signals.com/go/growthbar/
- Animalz Revive - https://revive.animalz.co/
- 5 Best Blogger Outreach Tools - https://www.99signals.com/best-blogger-outreach-tools/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Previous Episode
Ep. #81 - How to Use PPC Ads to Optimize Your SEO Campaigns
SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns.
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Next Episode
Ep. #83 - Ahrefs' New Search Engine (Yep) is Disappointing
A few weeks ago, Ahrefs launched their own search engine called Yep. Aside from being a privacy-focused search engine, Ahrefs promises a 90/10 revenue split for creators. I've been using Yep for the past few days and it's safe to say I'm a bit underwhelmed. Tune in to this episode to learn why I think Ahrefs has made a huge blunder with this move.
-=-=-=-=-
This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
-=-=-=-=-
Tools & resources discussed in this episode:
- Yep - https://yep.com/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
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