Marketing IQ #16: Owned Media Strategies + Micro-Content
05/09/19 • 16 min
Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.
Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify
Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn
Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.
Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify
Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn
Previous Episode
Marketing IQ #15: Earned Media for Food + Beverage Brands
Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales.
Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify
Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn
Next Episode
Marketing IQ #17: Kane Pitman, Milwaukee Bucks + Brand Stories
Episode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he's quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to key branding + storytelling takeaways for your business.
Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeartRadio
Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn
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