Marketing IQ #15: Earned Media for Food + Beverage Brands
04/12/19 • 18 min
Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales.
Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify
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Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales.
Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify
Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn
Previous Episode
Marketing IQ #14: Sarah Hauer, Journalism + Pitching Media
Sarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it.
Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify
Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn
Next Episode
Marketing IQ #16: Owned Media Strategies + Micro-Content
Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.
Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify
Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn
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