Understanding Cross-Border Marketing With Francis Bea, MD of Eleven International

11/16/20 • 23 min

Francis Bea is the Founder and Managing Director of Eleven International, a cross-border marketing and communications agency.

In this episode, he tells us how cultural nuances greatly impact marketing strategies. He also talks about some common mistakes that marketers make while exploring an international market.

Tune in to the conversation here: https://shanebarker.com/podcast/understanding-cross-border-marketing-with-francis-bea/

For more tips on reaching out to a diverse audience, check out this post: https://shanebarker.com/blog/multicultural-marketing/

Francis Bea is the Founder and Managing Director of Eleven International, a cross-border marketing and communications agency.

In this episode, he tells us how cultural nuances greatly impact marketing strategies. He also talks about some common mistakes that marketers make while exploring an international market.

Tune in to the conversation here: https://shanebarker.com/podcast/understanding-cross-border-marketing-with-francis-bea/

For more tips on reaching out to a diverse audience, check out this post: https://shanebarker.com/blog/multicultural-marketing/

Previous Episode

Why Creating Good Content Is Necessary (With Lisa Lepki)

Lisa Lepki is back on Shane Barker’s Marketing Growth Podcast again to talk about the need to write good content. She discusses how a well-written blog post written four years ago still attracts half a million visitors per month. They only invested about $200 to write that post!

She also talks about some fun stuff — telekinesis, Thailand trip plans, and more.

Tune in: https://shanebarker.com/podcast/lisa-lepki-says-why-creating-good-content-is-necessary/

For tips on how to write engaging content, check out this blog post: https://shanebarker.com/blog/how-to-write-content/

Next Episode

Brand Communication Best Strategies & Common Blunders With Francis Bea

Your brand messaging can make or break your reputation. If you want to give a great first impression, you need to make sure that your strategic communication is on point.

In this episode, Francis Bea talks about some of the best strategies that you can try out along with some common blunders you can avoid.

Tune in to the conversation here: https://shanebarker.com/podcast/brand-communication-with-francis-bea/

Is your brand trying to reach out to a diverse set of people? Make sure you read this post:
https://shanebarker.com/blog/multicultural-marketing/