The Cheat Code to Rank #1 on Google with SEO Mozart - Rand Fishkin

10/30/19 • 43 min

Listen to Shane Barker and Rand Fishkin talk all about SEO. Discover the secrets to ranking #1 on Google’s SERPs. Learn it all from the SEO Mozart and implement these ideas to improve the ranking of your website. In a time when everyone heads to search engines like Google to look for things they want, it can be challenging to grow your business without SEO. Rand Fishkin is one of the most prominent figures when it comes to SEO, and he co-founded Moz and Inbound.org. He’s also recently co-founded SparkToro and authored three books.

Listen as he talks all about it on my podcast: https://shanebarker.com/podcast/rand-fishkin/

I’ve used SEO to grow my website as well. It’s helped me increase my organic traffic by nearly 12 times in just 2 years. Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/seo-case-study/

You Will Learn Challenges of Ecommerce Stores Rand’s Journey into Digital Marketing SEO Secrets Resources Moz Whiteboard Fridays SparkToro Guest Bio Rand Fishkin is the founder of SparkToro. And previously, he co-founded Moz and Inbound.org. He’s also the author of, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” and has previously written two more books, “Art of SEO,” and “Inbound Marketing & SEO.” Additionally, he’s a frequent traveller, speaker, and presenter. --- To reach the coveted #1 spot on the Google SERPs, you must put consistent effort into building your SEO. Get your target audience right and find those who can influence it as well. Develop your website to load smoothly and quickly on both desktops and smartphones. Make sure that it’s responsive too. You should also optimize for voice searches. Document all of this in your SEO strategy to ensure that your team follows through with it. What are the other ways you can reach the #1 position on Google? Let me know in the comments.

Listen as he talks all about it on my podcast: https://shanebarker.com/podcast/rand-fishkin/

Previous Episode

Facebook Messenger Hacks for 2020 Success with Larry Kim

Larry Kim and Shane Barker discuss the emergence of Facebook Messenger as a platform for marketing. Larry Kim, who owns MobileMonkey, a Facebook Messenger marketing platform, explains various strategies that marketers can use to promote their businesses on Messenger.

Listen to the podcast episode: https://shanebarker.com/podcasts/larry-kim/ Chatbots are a great way to engage with your audience on Facebook Messenger. Want to build your own Messenger chatbot? Check out my article to learn how: https://shanebarker.com/blog/facebook-messenger-chatbot/ You Will Learn How to use Facebook Messenger for marketing Why is Messenger marketing the next big thing? Which companies are leveraging Messenger marketing? How can chatbots help your business? What are unicorn companies? What does it take to start your own online business?

Key Takeaways

[00:56] Larry’s Family Background

[03:55] Living in Cambridge

[05:37] Transition from Engineering into Marketing

[07:17] Selling WordStream for $150 million dollars

[09:27] Idea for MobileMonkey

[15:37] Being a CEO and Dreaming of a Unicorn Company

[21:40] Why Facebook Messenger Marketing Is Hot

[24:08] How MobileMonkey Works

[26:47] Best Facebook Marketing Strategies

[30:15] ROI of Messenger Marketing Guest Bio Larry Kim is the CEO of MobileMonkey, a Facebook Messenger Marketing Platform. He dreams of running a unicorn company someday. He is also the founder of WordStream, a SaaS company which he recently sold for a whopping $150 million dollars. Larry is one of the most well-known influencers in the digital marketing space. Search Engine Land named him, “The Search Marketer of The Year” in 2015. He is passionate about entrepreneurship, digital marketing, and he loves to play video games. Website: www.mobilemonkey.com Resources MobileMonkey Google Analytics Facebook Analytics SEMrush Zoom Loom Facebook Messenger is extremely popular as a messaging app. If you know the tricks of the trade, you can also use it to grow your business. While it holds a goldmine of opportunities, very few businesses are using it to their advantage. Now is the right time to dive into Facebook Messenger marketing to get an early adopter advantage. I hope the strategies mentioned above help you set up a solid Facebook Messenger marketing strategy. Do you have any questions regarding Facebook Messenger marketing? Please share them in the comments sections below.

Next Episode

What It Takes to Build a $6 Million Business in 2 Years with Sandra Clayton

Sandra Clayton tells Shane Barker how she overcame challenges to build a $6 million business in just 2 years. She founded Conversion Minded to help entrepreneurs grow their businesses. In her career, spanning more than 20 years, Sandra has been a writer, designer, entrepreneur, and marketer.

Listen to her tips in her podcast episode here: https://shanebarker.com/podcast/sandra-clayton/

If you are interested in learning the best content marketing strategies, you should check my case study: https://shanebarker.com/blog/content-marketing-case-study/

You Will Learn Why commitment and self-sufficiency are important What it takes to build a $6 million business in 2 years The challenges of running a business Why delegation is important for all entrepreneurs Useful tools for running an online business Advice for aspiring entrepreneurs

Key Takeaways:

[4:33] Sandra’s Family and Childhood

[10:28] Sandra Talks About Committing to Your Goals

[15:42] Sandra’s Parents

[21:13] How Sandra Started Conversion Minded

[27:00] Building a Business Marketing Strategy

[28:27] How Sandra Built a $6 Million Business

[31:11] Business Challenges

[36:43] Sandra’s Businesses

[38:25] The Importance of Delegation

[39:38] Sandra’s Favorite Tools

[42:20] Advice for Entrepreneurs

[47:47] Sandra’s New Project

[51:37] Random Fact About Sandra Guest Bio Sandra Clayton is the Founder of Conversion Minded, a company that helps entrepreneurs grow their online businesses. In her career of over 20 years in marketing and business development, she has been a writer, designer, marketer, and an entrepreneur herself. Sandra is a hustler — she built a $6 million business in just 2 years! When she is not working, she loves to go for a good run or to hit the gym to focus on her health goals. Website: https://conversionminded.com/ Resources Google Docs Loom ScreenFlow EasyWebinar