An Interview with Buyapowa’s Founder, Gideon Lask

11/04/21 • 22 min

On this episode, Gideon Lask, the Founder and CEO of Buyapowa, discusses how he went from working at a management consultancy to joining ecommerce and selling music and merchandise.

And then, he discloses how he eventually established Buyapowa and expanded its user base to 100+ brands, serving 27 countries and 21 languages.

You’ll learn:

Who are the ideal users/clients of Buyapowa?
How can word-of-mouth marketing help you sell more products?
Why should you use referral marketing and Buyapowa?
Which companies are absolutely nailing referral marketing?

Tune in to find out.

On this episode, Gideon Lask, the Founder and CEO of Buyapowa, discusses how he went from working at a management consultancy to joining ecommerce and selling music and merchandise.

And then, he discloses how he eventually established Buyapowa and expanded its user base to 100+ brands, serving 27 countries and 21 languages.

You’ll learn:

Who are the ideal users/clients of Buyapowa?
How can word-of-mouth marketing help you sell more products?
Why should you use referral marketing and Buyapowa?
Which companies are absolutely nailing referral marketing?

Tune in to find out.

Previous Episode

Banish’s Founder, Daisy Jing, on Productivity Hacks for Entrepreneurs

It’s hard to stay productive. There are times when you feel a little lost and low on energy. So, what should you do during those times?

Listen to this podcast episode as Daisy Jing and Shane talk about the productivity hacks you need as an entrepreneur.

You’ll learn about:

The power of prioritizing tasks.
Basic lifestyle changes that can make you more productive.
The art of delegating stuff and why it is important.
The key factors you should consider while hiring people.
Productivity tools that can help.

On this episode, Daisy Jing also talks about fun stuff like where she would like to travel once the world is COVID-free, living with a local family in Mongolia, and more.

Tune in to listen to Daisy and Shane talk about it all.

Next Episode

How to Run a Referral Program Successfully: A Conversation with Buyapowa’s Gideon Lask

Why is it important to use the right messaging at the right time?

It’s only when you understand what your customers are doing and how they’re reacting to stuff, that you’ll be able to identify when is the right time to pitch your product/service to them and how.

On this episode, Gideon Lask, the Founder and CEO of Buyapowa, (who is also a referral marketing expert), will help you do this efficiently.

You’ll learn about:

The two stages of referral marketing: discovery and activation.
Why it is not enough to set up a referral program. How to make it successful.
The common mistakes that brands make when running a referral marketing campaign.
The three Rs of referral marketing: reward, rules, and refreshing air.

Tune in to the podcast episode to learn how to reduce your customer acquisition costs with a referral program from Gideon Lask.