276: Building to Transform Society with R/GA's Ashish Prashar

09/08/21 • 54 min

Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space.

In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform.

Ash joined R/GA most recently from Publicis Sapient. He and Alan discuss his time in advertising, creative, and his lengthy career in UK politics. Listen to hear how his incarceration and political career inspire his current work at R/GA and the role marketers play in social reform.

In this episode, you'll learn:

The role of marketing in social reformation
Taking responsibility for the influence you have
The power of designing around people

Key Highlights:

[01:32] Ash's experience being incarcerated
[10:18] Ash's first job out of prison
[14:56] Moving from politics to creative
[20:40] Marketing's role within social reform
[26:21] How campaigning prepared Ash for CMO
[30:11] Incorporating the human element
[34:28] R/GA's focus
[40:01] Putting the focus back on humans
[43:40] Ash's defining experience,
[45:54] Ash's advice to his younger self
[47:41] What marketers should be learning more about
[50:10] The brands and organizations Ash follows
[52:15] The biggest threat to marketers

Resources Mentioned:

Subscribe to the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
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Hosted on Acast. See acast.com/privacy for more information.

Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space.

In this episode, you'll learn:

The role of marketing in social reformation
Taking responsibility for the influence you have
The power of designing around people

Key Highlights:

[01:32] Ash's experience being incarcerated
[10:18] Ash's first job out of prison
[14:56] Moving from politics to creative
[20:40] Marketing's role within social reform
[26:21] How campaigning prepared Ash for CMO
[30:11] Incorporating the human element
[34:28] R/GA's focus
[40:01] Putting the focus back on humans
[43:40] Ash's defining experience,
[45:54] Ash's advice to his younger self
[47:41] What marketers should be learning more about
[50:10] The brands and organizations Ash follows
[52:15] The biggest threat to marketers

Resources Mentioned:

Subscribe to the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

275: A Masterclass in Agile Master Brand with Lippincott's Nital Patel

Nital Patel is the Senior Partner of Lippincott, where he works at the intersection of business strategy and customer insights with almost two decades of experience. He works with global brands across industries on different issues such as brand architecture, portfolio, assessment, and positioning.

In this episode, Alan and Nital discuss agile master brand, a new version of brand architecture from Lippincott. They explain what it is and dive into the critical aspects of how to implement and use it in your strategy. Nital pays specific attention to the governance of your brand using this model and setting specific timing and criteria for when you merge an extension into the master plan. Listen in to learn all you need to know about managing an agile brand approach.

In this episode, you'll learn:

The concept of an agile master brand
Connecting new ventures
What you need to manage an agile brand approach

Key Highlights:

[01:26] Inspiration for a French whiskey brand
[02:55] Nital's journey to brand marketing
[04:45] What is an agile master brand
[07:37] Key elements of a master brand
[11:27] How connected should a new venture be to the master brand
[13:42] Managing an agile brand approach
[18:42] Brands becoming a platform
[21:20] An experience that defines Nital, makes him who he is today
[23:29] Nital's advice for his younger self
[24:30] What marketers should be learning more about
[25:40] The brands and organizations Nital follows
[29:09] The biggest threat and opportunity for marketers

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

277: Becoming Technology Forward and Data Reliant with Roku’s Sweta Patel

Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value.

In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku platform to transform marketing. Sweta says, “Not only do you need the traditional business side of marketing, but you really need to be technology forward and data reliant.”

Listen to hear why marketers should engage with streaming providers and how data plays a key role in their success.

In this episode, you'll learn: