Marketing Beyond with Alan B. Hart - 263: Driving Results through Reinvention with Joe Jackman

263: Driving Results through Reinvention with Joe Jackman

06/09/21 • 52 min

1 Listener

Joe Jackman is the CEO & Founder of Jackman Reinvents, the world's first and foremost reinvention company. He's also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed.

In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it.” Throughout the interview you'll hear him speak on how business leaders can make change more acceptable - a positive for their business - and avoid becoming irrelevant.

After listening to this episode, you'll realize that the future is now. Marketing leaders need to adapt before the wave is gone and they're left behind.

In this episode, you'll learn:

Why people resist change
The danger of doing the math
What's necessary to be successful at change

Key Highlights:

[01:52] Joe's transformational summer
[06:30] Becoming a reinventionist
[10:35] The roots of resisting change
[14:35] Pushing the status quo
[17:20] Being a part of creating the future
[19:08] Don't do the math
[23:24] How to become successful at change
[28:07] Companies who are embracing change
[32:32] The benefit of a non-linear path
[35:45] Where does it come from?
[40:37] A defining experience that made Joe who he is today
[42:12] Joe's advice to his younger self
[44:16] Joe's impact purchase
[46:10] The brands and companies Joe follows
[49:35] What Joe says is today's biggest threat and opportunity for marketers

Resources Mentioned:

Joe Jackman
Jackman
The Reinventionist Mindset: Five Human Principles that will Lead to Successful Business Transformation (book)
University of Windsor
Industrial Design
Loblaws
AMA Hall of Legends – Joe Jackman
Chris Bryant, CMO of Chipotle
Nick Kokonas, founder of Alinea and Tock
Medium app

Hosted on Acast. See acast.com/privacy for more information.

After listening to this episode, you'll realize that the future is now. Marketing leaders need to adapt before the wave is gone and they're left behind.

In this episode, you'll learn:

Why people resist change
The danger of doing the math
What's necessary to be successful at change

Key Highlights:

[01:52] Joe's transformational summer
[06:30] Becoming a reinventionist
[10:35] The roots of resisting change
[14:35] Pushing the status quo
[17:20] Being a part of creating the future
[19:08] Don't do the math
[23:24] How to become successful at change
[28:07] Companies who are embracing change
[32:32] The benefit of a non-linear path
[35:45] Where does it come from?
[40:37] A defining experience that made Joe who he is today
[42:12] Joe's advice to his younger self
[44:16] Joe's impact purchase
[46:10] The brands and companies Joe follows
[49:35] What Joe says is today's biggest threat and opportunity for marketers

Resources Mentioned:

Joe Jackman
Jackman
The Reinventionist Mindset: Five Human Principles that will Lead to Successful Business Transformation (book)
University of Windsor
Industrial Design
Loblaws
AMA Hall of Legends – Joe Jackman
Chris Bryant, CMO of Chipotle
Nick Kokonas, founder of Alinea and Tock
Medium app

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

262: Digging into the Mechanisms of Growth with Qualtrics's Kylan Lundeen

Kylan Lundeen is the Chief Marketing Officer at Qualtrics where he's helped revenue growth increase up to 50% per year. When Kylan started “meandering” in marketing, he began to realize the importance of growth versus marketing alone. He says, “the job of any marketer is to influence other people to take action and do something”, but you can only do that when you understand growth.

In their conversation, Alan and Kylan discuss skateboards, valuable content creation in a world of distraction, and the power of educating your internal team on what marketing actually does. You'll also hear Kylan's perspective on creating a new category, as well as how he and his team have combatted the marketing competition that is the entertainment industry. Listen in to find out how Kylan thinks marketers should be adapting to the future and what you can do to cut through the noise.

In this episode, you'll learn:

The benefit of accepting random projects
Why you should focus on growth vs. marketing
Overcoming the entertainment competition

Key Highlights:

[01:26] Kylan's favorite hobby
[03:30] How Kylan became an accidental marketer
[06:15] “Meandering” through marketing
[09:32] Getting banned from Dreamforce
[11:15] Becoming CMO
[15:06] Focusing on growth vs. marketing
[19:05] Appreciating the foundations
[21:12] Creating a new category
[29:00] Marketing, clear and simple
[34:13] Competing with entertainment
[40:00] Where Kylan gets inspiration
[45:37] A defining experience that made Kylan who he is today
[49:35] What Kylan says is today's biggest threat and opportunity for marketers

Resources Mentioned:

Subscribe to the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

264: Purpose is Power with ALSAC'S Emily Callahan

Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital.

On the show, Emily and Alan discuss St. Jude's origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind St. Jude's partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space.

But in between, they also talk about purpose: what it means and how it can empower companies and their partnerships. Emily encourages people to “be a difference maker where you are.” Listen in to find out how that inspires her career, their marketing, and St. Jude's mission.

In this episode, you'll learn: