Winning Brands Play by Different Rules

06/28/22 • 33 min

1 Listener

How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformational brand story, how to become the dominant player in your market, the importance of differentiated perception, the core lessons to change the perception of your business, and more!

Plus! We answer YOUR questions. Shout out to Kishore Kothandaraman for leaving a review!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Links:

Eight Sleep https://www.eightsleep.com/
Goldcast.io https://www.goldcast.io/

If you like this episode, check out our episode on 2x2s and how they can take your business to the next level! https://link.chtbl.com/bp45OmT5

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Plus! We answer YOUR questions. Shout out to Kishore Kothandaraman for leaving a review!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Links:

Eight Sleep https://www.eightsleep.com/
Goldcast.io https://www.goldcast.io/

If you like this episode, check out our episode on 2x2s and how they can take your business to the next level! https://link.chtbl.com/bp45OmT5

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Previous Episode

How to Beat the Recession

What brand was born in the recession and became one of the fastest-growing businesses in history? They turned down an offer from Google for $6 billion two years later. Kipp and Kieran go around the web and discuss the opportunities of short-form videos, best pricing strategies during a recession, tips for leaning into your best ideas, simplicity in storytelling, and more!

Links:

Groupon https://www.groupon.com/

Descript https://www.descript.com/

Andrew Mason, CEO of Descript https://twitter.com/andrewmason

Alex Lieberman’s 60-second start-up video series https://twitter.com/businessbarista/status/1539601675081613312

If you like this episode, check out our episode with Alex Lieberman! https://link.chtbl.com/HSVtL8Jt

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Next Episode

How DAOs Will Change Media In The Future with Peter Yang

Does the average user care about decentralization? Kipp and Kieran are joined by Peter Yang (Founder of Odyssey DAO) to discuss the behind-the-scenes of DAOs, the importance of ownership, what motivates a community, and answer the question: does decentralized technology matter?

Who’s Peter Yang?

Peter founded Odyssey DAO to onboard the next 1 million people to web3 through quality education. He is a product lead at Reddit and previously worked at Twitch, Twitter, and Facebook.

Check out Peter’s work!

If you like this episode, check out our episode on the Lessons In Marketing Web 3 with Matthew Howells-Barby! https://link.chtbl.com/3x1YKGTI

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.