Marketing Against The Grain

Hubspot Media

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

#73 in the Top 100 marketing All time chart

7 Listeners

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Top 10 Marketing Against The Grain Episodes

Goodpods has curated a list of the 10 best Marketing Against The Grain episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Against The Grain for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Against The Grain episode by adding your comments to the episode page.

OpenAI Launches The ChatGPT AppStore (#105)

Marketing Against The Grain

03/30/23 • 24 min

Bing’s market share is up by 15%. Google is down by 1%.

Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases for your business, the three types of roles that have forever changed from AI, how AI equals out the playing field for employees, and how to leverage AI to grow your business.

Mentions

ChatSpot https://chatspot.ai/
ChatGPT https://chat.openai.com/chat
Bing https://www.microsoft.com/en-us/bing?form=MA13FJ
AI Pope on Daily Mail https://www.dailymail.co.uk/news/article-11907391/Social-media-stunned-AI-image-Pope-Francis-wearing-stylish-puffer-coat.html
Midjourney https://www.midjourney.com
Canva AI https://www.canva.com/ai-image-generator/
Adobe AI https://www.adobe.com/sensei/generative-ai.html
Peter Yang’s episode https://link.chtbl.com/CcPxrGsN
Sam Altman on Lex Fridman podcast https://www.youtube.com/watch?v=L_Guz73e6fw
David Sacks tweet https://twitter.com/DavidSacks/status/1640415817102934018
Ben’s Bites Newsletter https://www.bensbites.co/
Tiny https://www.tiny.com/
Spencer Scott’s thread on AI & Shopify https://twitter.com/akaspencerscott/status/1638996893576601600?s=46&t=qo0rMvYEbESguv0k2b7KGw
Microsoft AI https://www.microsoft.com/en-us/ai

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

2 Listeners

ChatGPT’s Code Interpreter: Your $20 Personal Data Analyst (#141)

Marketing Against The Grain

07/25/23 • 23 min

Here’s how you can hack your marketing using AI.

Kipp Bodnar and Kieran Flanagan dive into the power of how the code interpreter will scale your business. Learn all the new team features that will simplify cross-functional work, how ChatGPT will help package the data in ways you can understand it, and more tactical ways you can use AI to grow your business.

Mentions

Google Bard https://bard.google.com/
Insider article https://www.businessinsider.com/chatgpt-tool-code-interpreter-masters-things-in-seconds-wharton-professor-2023-7
Matt Wolfe tweet https://twitter.com/mreflow/status/1678506029620006912
Chase Lean’s tweet https://twitter.com/chaseleantj/status/1677651054551523329

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

10 AI Predictions That Will Completely Change Life In 2024 (#186)

Marketing Against The Grain

12/28/23 • 35 min

2024 is the year everybody realizes that being an early adopter is the way.

Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.

Mentions

Pika https://pika.art/
Microsoft https://www.microsoft.com/en-ph
Apple https://www.apple.com/ph/
Amazon https://www.amazon.com/
Meta https://business.facebook.com/
Google https://www.google.com/
OpenAI https://openai.com/
Apple Vision Pro https://www.apple.com/apple-vision-pro/
Gemini https://gemini-ai.com/
Stack Overflow https://stackoverflow.com/
Figma https://www.figma.com/
Adobe https://www.adobe.com/
OpenAI GPT Store https://chat.openai.com/g/g-P6MdNuLzH-gpt-store
YouTube https://www.youtube.com/
Transformer Movie https://en.wikipedia.org/wiki/Transformers_(film_series)
ChatGPT https://chat.openai.com/

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

I lost 30% search traffic to AI… What do I do?

Marketing Against The Grain

11/21/24 • 27 min

Ep. 280

Are you seeing a decline in SEO traffic?

Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transformative shift. Learn more about predicting future search trends, the role of AI in providing comprehensive answers without directing traffic to individual pages, and actionable strategies for diversifying your traffic sources to mitigate the impact.

Mentions

Perplexity https://www.perplexity.ai/
Claude https://claude.ai/
ChatGPT https://openai.com/index/chatgpt/

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

This FREE AI Agent Does a Team’s Work in 35 Min (Manus AI)

Marketing Against The Grain

03/13/25 • 32 min

Ep. 309

Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes?

Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building effective BDR use cases, rewriting product pages, and managing multiple social media accounts simultaneously.

Mentions

Check out this episode on YouTube: https://www.youtube.com/watch?v=dN3RsdCOsuw&t=412s

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

How I Use Loom + Ai To Automate Everything I Do - Steph Smith

Marketing Against The Grain

09/26/24 • 25 min

Ep. 264

Is AI finally ready to revolutionize the way we work day to day?

Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide efficiency suggestions, and using AI to distill the core elements of why certain content performs well. Recorded from HubSpot’s Inbound 2024

Mentions

Steph Smith https://a16z.com/author/stephanie-smith/
A16z Podcast https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711
Indbound https://www.inbound.com/
Loom https://www.loom.com/
Midjourney https://www.midjourney.com/home

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO

Marketing Against The Grain

02/25/25 • 47 min

Ep. 304

How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth?

Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage in their growth efforts.

Mentions

Mayur Gupta https://www.linkedin.com/in/mayurgupta77/
Kraken https://www.kraken.com/
DeepSeek https://www.deepseek.com/
Claude https://claude.ai/

Check out this episode on YouTube: https://www.youtube.com/watch?v=je0U5TTEr9Y

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

The 5 Biggest Marketing Opportunities For 2024 (#179)

Marketing Against The Grain

12/05/23 • 43 min

Offering alignment with your audience is more important than brand recognition.

Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.

About Ralph and Kasim

Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff.

Kasim Aslam is a college dropout, entrepreneur, author, and a proud Front Row Dad. He’s the Founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. Recently, he co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs.

Connect with Ralph and Kasim!

Ralph’s Twitter https://twitter.com/ralphhb
Kasim Twitter https://twitter.com/kasimaslam
Ralph’s LinkedIn https://www.linkedin.com/in/ralphburns/
Kasim’s LinkedIn https://www.linkedin.com/in/kasimaslam/

Mentions

Perpetual Traffic Podcast https://perpetualtraffic.com/
HubSpot https://www.hubspot.com/
Discount Tire https://www.discounttire.com/
Creator Marketplace Meta https://creators.facebook.com/tools/branded-content/?locale=en_US

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

Marketing Against The Grain

12/12/24 • 22 min

Ep. 285

Is OpenAI launching cookie dough instead of software?

Kipp and Kieran dive into the fumbled rollout of OpenAI's Sora, describing it as the most botched product launch of 2024. Learn more on the hilariously half-baked attempts at AI-generated memes, the reality behind text-to-video technology, and the chaotic landscape of AI data privacy.

Mentions

Sora https://openai.com/sora/
Grok https://x.ai/
Marques Brownlee https://www.youtube.com/watch?v=OY2x0TyKzIQ

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

Top tips from Marketing experts!

Marketing Against The Grain

07/04/24 • 25 min

Ep. 240

Is distribution the undefeated catalyst in marketing?

Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth.

Mentions