Marketing Against The Grain

Hubspot Podcast Network

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

#7 in the Top 100 marketing Weekly chart

...more

4 Listeners

All episodes

Best episodes

Seasons

Top 10 Marketing Against The Grain Episodes

Goodpods has curated a list of the 10 best Marketing Against The Grain episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Against The Grain for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Against The Grain episode by adding your comments to the episode page.

OpenAI Launches The ChatGPT AppStore (#105)

Marketing Against The Grain

03/30/23 • 24 min

Bing’s market share is up by 15%. Google is down by 1%.

Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases for your business, the three types of roles that have forever changed from AI, how AI equals out the playing field for employees, and how to leverage AI to grow your business.

Mentions

ChatSpot https://chatspot.ai/
ChatGPT https://chat.openai.com/chat
Bing https://www.microsoft.com/en-us/bing?form=MA13FJ
AI Pope on Daily Mail https://www.dailymail.co.uk/news/article-11907391/Social-media-stunned-AI-image-Pope-Francis-wearing-stylish-puffer-coat.html
Midjourney https://www.midjourney.com
Canva AI https://www.canva.com/ai-image-generator/
Adobe AI https://www.adobe.com/sensei/generative-ai.html
Peter Yang’s episode https://link.chtbl.com/CcPxrGsN
Sam Altman on Lex Fridman podcast https://www.youtube.com/watch?v=L_Guz73e6fw
David Sacks tweet https://twitter.com/DavidSacks/status/1640415817102934018
Ben’s Bites Newsletter https://www.bensbites.co/
Tiny https://www.tiny.com/
Spencer Scott’s thread on AI & Shopify https://twitter.com/akaspencerscott/status/1638996893576601600?s=46&t=qo0rMvYEbESguv0k2b7KGw
Microsoft AI https://www.microsoft.com/en-us/ai

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

2 Listeners

How DAOs Will Change Media In The Future with Peter Yang

Marketing Against The Grain

06/30/22 • 35 min

Does the average user care about decentralization? Kipp and Kieran are joined by Peter Yang (Founder of Odyssey DAO) to discuss the behind-the-scenes of DAOs, the importance of ownership, what motivates a community, and answer the question: does decentralized technology matter?

Who’s Peter Yang?

Peter founded Odyssey DAO to onboard the next 1 million people to web3 through quality education. He is a product lead at Reddit and previously worked at Twitch, Twitter, and Facebook.

Check out Peter’s work!

If you like this episode, check out our episode on the Lessons In Marketing Web 3 with Matthew Howells-Barby! https://link.chtbl.com/3x1YKGTI

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

The 5 Biggest Marketing Opportunities For 2024 (#179)

Marketing Against The Grain

12/05/23 • 43 min

Offering alignment with your audience is more important than brand recognition.

Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.

About Ralph and Kasim

Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff.

Kasim Aslam is a college dropout, entrepreneur, author, and a proud Front Row Dad. He’s the Founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. Recently, he co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs.

Connect with Ralph and Kasim!

Ralph’s Twitter https://twitter.com/ralphhb
Kasim Twitter https://twitter.com/kasimaslam
Ralph’s LinkedIn https://www.linkedin.com/in/ralphburns/
Kasim’s LinkedIn https://www.linkedin.com/in/kasimaslam/

Mentions

Perpetual Traffic Podcast https://perpetualtraffic.com/
HubSpot https://www.hubspot.com/
Discount Tire https://www.discounttire.com/
Creator Marketplace Meta https://creators.facebook.com/tools/branded-content/?locale=en_US

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

How I Use Loom + Ai To Automate Everything I Do - Steph Smith

Marketing Against The Grain

09/26/24 • 25 min

Ep. 264

Is AI finally ready to revolutionize the way we work day to day?

Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide efficiency suggestions, and using AI to distill the core elements of why certain content performs well. Recorded from HubSpot’s Inbound 2024

Mentions

Steph Smith https://a16z.com/author/stephanie-smith/
A16z Podcast https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711
Indbound https://www.inbound.com/
Loom https://www.loom.com/
Midjourney https://www.midjourney.com/home

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

I Used AI To Create Viral Short Form Videos In 6 Minutes

Marketing Against The Grain

10/15/24 • 10 min

Ep. 269

Can AI really create viral short form videos in just 6 minutes?

Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content.

Mentions

Jenny Hoyos https://www.youtube.com/@JennyHoyos
Claude https://claude.ai/
Steph Smith https://a16z.com/author/stephanie-smith/

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

Winning Brands Play by Different Rules

Marketing Against The Grain

06/28/22 • 33 min

How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformational brand story, how to become the dominant player in your market, the importance of differentiated perception, the core lessons to change the perception of your business, and more!

Plus! We answer YOUR questions. Shout out to Kishore Kothandaraman for leaving a review!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Links:

Eight Sleep https://www.eightsleep.com/
Goldcast.io https://www.goldcast.io/

If you like this episode, check out our episode on 2x2s and how they can take your business to the next level! https://link.chtbl.com/bp45OmT5

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

10 AI Predictions That Will Completely Change Life In 2024 (#186)

Marketing Against The Grain

12/28/23 • 35 min

2024 is the year everybody realizes that being an early adopter is the way.

Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.

Mentions

Pika https://pika.art/
Microsoft https://www.microsoft.com/en-ph
Apple https://www.apple.com/ph/
Amazon https://www.amazon.com/
Meta https://business.facebook.com/
Google https://www.google.com/
OpenAI https://openai.com/
Apple Vision Pro https://www.apple.com/apple-vision-pro/
Gemini https://gemini-ai.com/
Stack Overflow https://stackoverflow.com/
Figma https://www.figma.com/
Adobe https://www.adobe.com/
OpenAI GPT Store https://chat.openai.com/g/g-P6MdNuLzH-gpt-store
YouTube https://www.youtube.com/
Transformer Movie https://en.wikipedia.org/wiki/Transformers_(film_series)
ChatGPT https://chat.openai.com/

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

$500M Founder Shares Unorthodox Growth Tactics (That Worked!)

Marketing Against The Grain

10/03/24 • 43 min

Ep. 266

What's the secret to solving customer problems in 30 minutes?

Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in marketing, and the power of community-centric growth strategies.

Mentions

Varun Anand https://www.linkedin.com/in/vaanand/
Clay https://www.clay.com/
Modern Sales Pros https://modernsaleshq.com/
Anthropic https://www.anthropic.com/
Notion https://www.notion.so/
Figma https://www.figma.com/

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

Top tips from Marketing experts!

Marketing Against The Grain

07/04/24 • 25 min

Ep. 240

Is distribution the undefeated catalyst in marketing?

Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth.

Mentions

Gary Vaynerchuk https://garyvaynerchuk.com/
Rand Fishkin https://www.linkedin.com/in/randfishkin/
Wes Kao https://www.weskao.com/
Shaan Puri https://www.shaanpuri.com/
Jason Lemkin https://www.linkedin.com/in/jasonmlemkin/
Joanna Lord https://www.linkedin.com/in/joannalord/

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

1 Listener

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)

Marketing Against The Grain

04/27/23 • 30 min

How will AI impact decision-making and human interaction?

Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinct within your field, the gap between good and great from marketing with A.I., and whether A.I. will make us more or less innovative.

About Phil Agnew

Phil works for Buffer. He is a keen writer and avid public speaker with specific interests in product marketing, brand development, and entrepreneurialism. He is also the host of Nudge, a podcast that helps marketers understand the science behind good marketing.

Check out Phil’s work!

Nudge Podcast https://www.nudgepodcast.com/

Twitter https://twitter.com/p_agnew

Mentions