Take 28: In the Heights

Explicit content warning

06/17/21 • 35 min

Marketer's Cut: Movie Marketing and Advertising

Get the slate ready because it's time for Take 28! This week we talk about In the Heights and all of the unique challenges of marketing a musical. Join us as we talk about Piragua Truck Racing, Theater Kids, and not naming this film “Lin the Heights.”

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Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

Music by Logan McElroy. Check out more on Soundcloud.

Refinery29 Article on Colorism in “In The Heights”: https://www.refinery29.com/en-us/2021/06/10523733/in-the-heights-colorism-casting-controversy

Blast Magazine article on marketing failures of “In the Heights”:

https://blastmagazine.com/2021/06/13/warner-brothers-marketing-failed-in-the-heights/

Subscribe to our YouTube.

Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

Music by Logan McElroy. Check out more on Soundcloud.

Refinery29 Article on Colorism in “In The Heights”: https://www.refinery29.com/en-us/2021/06/10523733/in-the-heights-colorism-casting-controversy

Blast Magazine article on marketing failures of “In the Heights”:

https://blastmagazine.com/2021/06/13/warner-brothers-marketing-failed-in-the-heights/

Previous Episode

Summer 2021 Box Office Predictions

Get the slate ready because it's time for Take, um, well this one doesn’t have a number. We’re doing Box Office Predictions (or BOPs) this week. Join us as we talk about Space Jam 2, M. Night Shyamalan’s Old, Suicide Squad, and more.

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Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

Music by Logan McElroy. Check out more on

Soundcloud

Next Episode

Take 29: Luca

Get the slate ready because it's time for Take 29! This week we talk about Luca and all of the boring and/or incomprehensible decisions made to market this film. Join us as we talk about Aquarium Tik Tok, Hidden Sea Monster Tails, and BIG Watermelon.

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Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

Music by Logan McElroy. Check out more on Soundcloud.

Tell me this isn’t Big Watermelon: https://www.watermelon.org