Align for Growth: Bridging the Gap Between Marketing and Sales

09/17/19 • 20 min

Having a gap between the marketing and sales departments has historically been a huge issue for companies. In this episode, John-Erik Pszenny talks through why that gap exists, what creates it, and how to successfully maneuver bridging it. By setting up better communication between these teams, the company will be able to grow with less friction.

Previous Episode

Grease the Wheels: Embracing Pain Points to Eliminate Friction in Your Business

Friction is essentially a pain point that shows up any time we try to communicate or have a handoff of information. Today, we are going to be discussing how to eliminate friction points in your business that may be limiting you. By eliminating these friction points, you will reclaim time and energy that is currently being squandered due to inefficiency.

Next Episode

Expedite the Close: Accelerating Your Sales with Integrated Electronic Documents

We recognize bottlenecks throughout the sales process. You can often see the sales process functioning as a hurry up and then wait, kind of game. Integrating electronic documents into sales simplifies the process and creates an organized environment for faster turnarounds and lower costs. Learn how to utilize electronic documents to benefit your sales team in this week’s episode.