218: Tap Into Non-Bank Funding with Joe Camberato

06/11/24 • 21 min

Joe Camberato’s Why is to simplify the financing process for entrepreneurs. He was inspired by the struggles he witnessed self-employed clients face with traditional banks, to launch National Business Capital, a platform that connects business owners with non-bank lenders to foster sustainable growth.

Joe outlines the National Business Capital Framework, which involves understanding client needs, reverse-engineering the right lending partner, and building a mutually efficient lending process.

(0:29) Joe’s founding story for National Business Capital

(5:22) The National Business Capital Framework

(12:34) Pandemic’s effect to the private financing market

(16:12) Biggest blind spots

(20:56) The most exciting thing Joe is working on

(21:54) Learn more about Joe

Links and Resources

Joe’s LinkedIn
National Business Capital
Grow By Joe YouTube Channel
Download Steve's new book at: https://stevepreda.com/business-growth-tech/
Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks

Joe outlines the National Business Capital Framework, which involves understanding client needs, reverse-engineering the right lending partner, and building a mutually efficient lending process.

(0:29) Joe’s founding story for National Business Capital

(5:22) The National Business Capital Framework

(12:34) Pandemic’s effect to the private financing market

(16:12) Biggest blind spots

(20:56) The most exciting thing Joe is working on

(21:54) Learn more about Joe

Links and Resources

Joe’s LinkedIn
National Business Capital
Grow By Joe YouTube Channel
Download Steve's new book at: https://stevepreda.com/business-growth-tech/
Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks

Previous Episode

214: Create an Irresistible VSL with Jackson Calame

https://youtu.be/EfaSTmwR_FE

Jackson Calame, the Founder of First Class Business, helping visionary entrepreneurs build businesses by bridging their gaps in marketing, sales, and fulfillment. We explore Jackson’s journey founding First Class Business, driven by his vision to integrate marketing, sales, and fulfillment. He shares frameworks for boosting engagement and conversion, highlighting the significance of fostering championship teams with defined career paths.

— Create an Irresistible VSL with Jackson Calame

Good day, dear listeners, Steve Preda here with the Management Blueprint Podcast, and my guest today is Jackson Calame, the Founder of First Class Business, which is helping visionary entrepreneurs build extraordinary legacies by bridging their gaps in marketing, sales, and fulfillment. Jackson, welcome to the show.

Happy to be here, Steve.

It’s great to have you. Listen, I’m really wondering how you came up with this idea to build a consulting firm around these ideas of marketing, sales, and fulfillment. I’ve not seen this combination anywhere. How did that come about?

Oh, my gosh. Getting my butt kicked in business for 14 years and watching other business owners do the same, That’s really where it came about, seeing that there’s so few companies out there that are successful, and there’s also even fewer companies that have created harmony across the different departments and divisions. Well, what can you expect if you have a fractured company? You’re gonna get fractured results. So I saw that there needs to be more transparency, there needs to be better delegation. Thank you, E-Myth. Thank you, Strategy OS. Lots of programs have taught me what I needed to know to pull these formulas together and realize, business is not as simple as people want to make it sound.

Yeah, it is not simple, and even if it’s simple, it’s not easy.

That’s right.

Yeah, so, but it seems simple, it’s still not easy. Execution is the thing. Okay, so you start this business and what I’m very excited about is you are into creating frameworks, you’ve got a bunch of frameworks that you’re teaching your clients on your website even and one of them which I’m very curious about which is a really trending topic, video sales letters. A lot of people are recognizing the trend that people are not reading sales letters, they want to watch it and there’s YouTube and you can have your video sales letter featured there. And how do you create a video sales letter and what is your framework for creating a great video sales letter?

I love it. Well, this comes from R&D, a huge rip off and duplicate processes, right? I mean, research and development. I used to work at Video Power Marketing and Jake Larson is known as the YouTube ad expert of the world. We were running campaigns with a minimum budget of $10,000 per month on YouTube ads, and this was back in 2014. YouTube wasn’t a huge platform at the time. Everybody’s gravitating towards Facebook ads, Google ads, and even traditional advertising still. So, the fact that our clients had that type of a budget, the Vivense, the NordicTrack, John Lee Dumas Entrepreneurs on Fire.

These are brands that have made it, have done amazing things. So here we go, teaching them about this process of creating irresistibility in their videos that was so attractive, it would drive people to click and buy through the process. We’re talking NordicTrack spending $15,000 on their advertising and driving more than $430,000 in sales for direct click-through attribution, not to mention all the phone calls. All the people who said “Hey, honey, shouldn’t we check this out?” And they pull it up on a computer. I’m not talking about tracking any of that. I call it the VSL revolution. You see it every day on Google now and on YouTube and on Facebook.

People talking to the camera, explaining why they're valuable, and trying to inspire people to move forward and convert.
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How do you do it though? What are the recipe ingredients that make you actually irresistible versus a ta...

Next Episode

215: Build a Trophy Business with Colin Sanburg

https://youtu.be/qCDKDP52dVg

Colin Sanburg, the Founder and Visionary of FinElevate, a company that works with small business owners and their leadership teams to drive the business to new heights of profitability. We discuss Colin’s journey founding FinElevate, driven by his experience overcoming financial challenges as an entrepreneur, eventually creating a framework to optimize growth, profit, and cash flow with the ultimate goal of empowering entrepreneurs to create valuable, trophy businesses.

— Build a Trophy Business with Colin Sanburg

Good day, dear listeners, Steve Preda here with the Management Blueprint podcast, and my guest today is Colin Sanburg, the Founder and Visionary of FinElevate, a company that works with small business owners and their leadership teams to drive the business to new heights of profitability. Colin, welcome to the show.

Yeah, thanks for having me, Steve. I appreciate it.

So, we haven’t had a finance company, an entrepreneur on the show for a while. I don’t know whether that was intentional or not, probably not, but it’s great to have you and I’m sure you’re going to make very interesting topic because sometimes finance can become a little bit dry and I think I’m allowed to do it because I started life as an accountant and then as an investment banker, so I can now look back on my past and I know that I can get obsessed about numbers and most people get drained by numbers.

Yeah, yeah, no, I know that and I’ll make sure to keep it, you know, I’m not a finance guy by trade, I’m an entrepreneur by trade, so we won’t go too deep into the math or nerd out on the numbers too bad.

Fantastic. So, tell me right off the bat, what triggered your decision to launch FinElevate, your company, and what is the problem that you guys are solving?

Yeah, so, again, like I said, I’m an entrepreneur by trade, so I’ve had four or five different companies that I still own. FinElevate is the newest one, but what I found in my very first business, it was actually a turnaround, and we struggled financially. I came into the business as kind of a kid, I say. I was 21, 22 years old, didn’t know anything about finance, didn’t know anything about small business. And, you know, we were running into these financial problems and so I slowly but surely dug out of that hole and figured out the challenges we were facing and kind of overcame them one by one.

But along the way, I realized as I met other entrepreneurs, how rare that is. Most entrepreneurs are, you know, really good at sales, they’re really good at finance. They’re passionate about what they’re offering their customers, but you ask them to get in the spreadsheet and go figure out the numbers and it’s like pulling teeth. So, that was kind of just from my experience. And as I became that person across my different businesses that I own and in my friend network with other entrepreneurs, I was like the guy they called to ask financial questions. It just kind of was an aha moment. Like, wait a minute, this is the business that I should really be pursuing where I can help people better understand their numbers. And so that’s it. Essentially, it’s easiest to tell people that we’re kind of a niche version of a fractional CFO because that’s a concept people are familiar with. But when I really talk about it, we help people make more money. That’s the bottom line.

Just like better sales help you make more money, we help people make more money with the financial side and the data side of their business.
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Yeah. And, you know, what I like about the numbers is that they don’t lie unless they are wrong, then they need to be fixed. And then when you fix them, they don’t lie. And it really helps you dash and slice in different ways. They reveal different problems and then you can address those problems. Now, you really are a master of it. And the reason I led up with this, let’s not make it too dry kind of introduction was because you really have developed 450 different ways to improve a business. So that is kind of overwhelming. An...