#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison

03/20/24 • 51 min

1 Listener

Making the Brand | Marketing with a Pop Culture Twist

In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers.

We'll Cover:

Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers.
CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape.
The Fading Allure of Nostalgia: We discuss the challenges marketers face as nostalgia loses its grip in a society fractured by diverse interests.
Navigating Fragmentation: Explore innovative strategies for brand connection amidst a cultural landscape where memories are scarce.

Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry.

Connect with Ted:

This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!

Work smarter with tools that help you:

• Create targeted segments without sifting through lists

• Write and A/B test subject lines

• Determine the best send time

• Develop smart SMS campaigns AND replies

• Translate audience data into actionable insights

See how it works: https://bit.ly/3T1N5hF

We'll Cover:

Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers.
CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape.
The Fading Allure of Nostalgia: We discuss the challenges marketers face as nostalgia loses its grip in a society fractured by diverse interests.
Navigating Fragmentation: Explore innovative strategies for brand connection amidst a cultural landscape where memories are scarce.

Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry.

Connect with Ted:

This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!

Work smarter with tools that help you:

• Create targeted segments without sifting through lists

• Write and A/B test subject lines

• Determine the best send time

• Develop smart SMS campaigns AND replies

• Translate audience data into actionable insights

See how it works: https://bit.ly/3T1N5hF

Previous Episode

#103 - Dave Portnoy's Pizza Power: Harnessing Influence to Help Small Businesses

Would you ever consider yourself an influencer? Spoiler alert: you are one.

In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him!

But one positive thing Dave does is put small businesses on the map. I share how one simple video made an impact for a local pizza shop here in South Florida.

I also share how you can inspire your own customers to leave reviews and amplify your business!

This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!

Work smarter with tools that help you:

• Create targeted segments without sifting through lists

• Write and A/B test subject lines

• Determine the best send time

• Develop smart SMS campaigns AND replies

• Translate audience data into actionable insights

See how it works: https://bit.ly/3T1N5hF